Home > Consumer Goods & Services > Personal Care > Hair Care > Rice Water Shampoo Market

Rice Water Shampoo Market Trends

  • Report ID: GMI10952
  • Published Date: Aug 2024
  • Report Format: PDF

Rice water shampoo Market Trends

As hair fall and baldness become more prevalent concerns, the demand for rice water shampoos is surging. Individuals facing hair thinning or loss are on the lookout for products that not only strengthen their hair but also promote growth. Rice water, celebrated for its rich blend of amino acids, vitamins, and minerals, is touted as a natural remedy to bolster hair strength and minimize breakage. This escalating demand for effective, natural hair care solutions paves the way for rice water shampoos in the market. These shampoos resonate with consumers' preferences for treatments that combat hair loss, all while embracing a holistic, plant-based ethos.

 

People are choosing natural and plant-based ingredients in now a day. This shift is mainly due to    increased awareness of the health and environmental issues linked to synthetic chemicals. Social media and beauty influencers play a big role in these choices, with their endorsements and tutorials making rice water shampoo more popular. However, some consumers hesitate because there is not enough scientific proof of its effectiveness. These consumers often look for visible results and proven benefits. Natural products are also popular for their perceived safety, especially among people with sensitive scalps or those wanting gentler options. Factors like age, gender, and income affect buying decisions, with younger people and women being more active in this market. Geographic differences in beauty habits and cultural views also impact demand. Online shopping platforms are important for reaching niche markets and using positive reviews, while having products in retail stores increases visibility. To stay competitive, brands need to keep innovating and responding to consumer feedback.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global rice water shampoo industry was valued at USD 465 million in 2023 and is anticipated to register 7.2% CAGR between 2024 and 2032 due to the rising demand for natural ingredients in personal care products.

The liquid segment in the market held 40.65% revenue share in 2023 due to its ease of use, effective formulation, and strong consumer preference.

U.S. rice water shampoo market accounted for USD 58.57 million in revenue in 2023 due to its robust beauty and personal care industry.

L'Oréal Par, Shiseido, The Face Shop, Innisfree, Tsubaki, P&G, Kiehl’s, Pantene, Himalaya, Aveda, Mielle Organics, and Mamaearth, among others.

Rice Water Shampoo Market Scope

Buy Now


Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 247
  • Countries covered: 19
  • Pages: 144
 Download Free Sample