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Some of the key players in the market are
These companies are focusing on the development of novel analytics solutions. For instance, in June 2022, Amazon Inc. unveiled the Store Analytics service for brands offering anonymized and compiled insights on performance, ad campaigns, and promotions.
SAP SE, Microsoft Corporation, IBM Corporation, Oracle Corporation, Teradata Corporation, and Microstrategy Incorporated are some of the leading providers of retail analytics.
Europe market size is poised to grow at a CAGR of 23% during the forecast period, owing to changing customer preferences and rapid digitization.
The global market value for retail analytics surpassed USD 10 billion in 2022 and is anticipated to expand at over 24% CAGR between 2023 and 2032.
The customer management segment is projected to exhibit around 25% growth rate through 2032, as analytics-based CRM helps improve customer experience.