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Consumer preferences for natural and organic ingredients have influenced the cosmetics and personal care industry. Brands are exploring alternatives to synthetic preservatives like propylparaben to meet the demand for cleaner and more natural product formulations. Concerns about potential health risks associated with certain preservatives, including parabens like propylparaben, have driven consumers and manufacturers to prioritize product safety. This has led to a shift towards preservative systems that are perceived as safer.
The preservatives segment recorded USD 44.9 million in 2022 and will witness appreciable growth from 2023-2032 on account of their ability to inhibit the growth of microorganisms, including bacteria, mold, and yeast.
Propylparaben market size was valued at USD 120.5 million in 2022 and will reach USD 225.4 million by 2032 due to the growing preference for effective preservatives worldwide.
Ashland Global Holdings Inc., Akema Fine Chemicals, Salicylates and Chemicals Pvt. Ltd., Zhejiang Shengxiao Chemicals Co., Ltd., Novacyl Group, Chemos GmbH & Co. KG, and Tinci Materials Technology Co., Ltd., are some of the major propylparaben companies worldwide.
U.S. industry reached USD 29.9 million in revenue in 2022 and is expected to register significant CAGR from 2023-2032 owing to the growing consumer expectations for availability of safe and high-quality products in the region.