Plant-Based Bars Market Trends

Plant-based protein has gained significant popularity over the past few years across Europe on account of the rising consumer intolerance to animal protein. Meat and meat products consumed for their protein content are also considered to have a certain impact on the health of consumers. Meat has a high phosphorous-to-calcium ratio, which causes calcium excretion in the body and can result in bone demineralization. Furthermore, the growing awareness regarding the environmental impact of animal farming is driving consumer shift to healthier and sustainable plant-based foods in several EU countries.