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A prominent new trend in the pharmaceutical plastic bottles industry is the growing integration of smart packaging technologies. This includes the incorporation of sensors, QR codes, and NFC (Near Field Communication) chips into plastic bottles, enabling enhanced tracking and consumer interaction. These innovations allow manufacturers to provide real-time product information, monitor conditions like temperature and humidity, and engage consumers with personalized content or loyalty programs. Smart packaging is also being utilized to improve traceability, offering a layer of security against counterfeiting and ensuring the authenticity of pharmaceutical products. This trend reflects the increasing demand for digital integration in packaging to enhance consumer experience and product safety.