pH Based Lipstick Market

pH Based Lipstick Market Size

The global pH-based lipstick market was estimated at USD 622 Mn in 2024. The market is expected to grow from USD 635.6 Mn in 2025 to USD 815.7 Mn in 2034, at a CAGR of 2.8%. The market is driven by rising personalization of beauty products, growing demand for natural ingredients in beauty products, increasing focus on sustainable packaging along with social media influence.

pH lipsticks adapt to the natural pH of the wearer, providing a personalized color that differs for every user. Such customized uniqueness has been gaining popularity among the women, with consumers looking for beauty products that augment their natural features and provide a more personalized experience. pH lipsticks are usually produced from ingredients that majorly follow the clean beauty movement, with natural, organic, and non-toxic compositions. Consumers are becoming more aware of the ingredients used in their beauty products and consumers are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the skin.

According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years. More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase. Technology is helping make this change by giving a way for brands to assure transparency of their sourcing and manufacturing practices. According to the Centre for the Promotion of Imports (CBI), nearly all large cosmetics companies have implemented programmed on sustainability, and many of them are setting ambitious targets to reduce their environmental impacts and resource use, indicating that sustainability has entered the mainstream.

Many pH-based lipstick brands are also adopting sustainable packaging as consumers are increasingly aware of the environment. Recyclable or biodegradable packaging, minimalist designs, and refillable options resonate with environmentally friendly consumers.

PH Based Lipstick Market Trends

• pH-based makeup and pH lipsticks are a growing trend in the beauty industry. They are generally considered safe for use. The ingredients in pH lipsticks are generally the same as the ingredients in other types of lipsticks. However, some pH lipsticks may contain additional ingredients, such as fragrances or flavors, which could cause irritation.
  
• The main ingredient in pH-based makeup is usually a bromo acid dye, which is a type of pH indicator. These dyes are generally considered safe for cosmetic use by the FDA.
  
• The trend took over social media as makeup influencers shared the newly developed products in their videos. Several big brands also launched products that changed color according to the pH of the skin.
  
• Estèe Lauder Companies has signed a Memorandum of Understanding (MoU) with Startup India to support startups, innovators, and entrepreneurs in the country. With Estèe Lauder Companies already touching 19,000 pin codes across India through its brands, the company aims to continue expansion and outreach to consumers through the MoU with Startup India, which will expand the Beauty & You India program with a new initiative to support women-founded startups. The partnership is the first of its kind between a global beauty company and Startup India.
  

pH Based Lipstick Market Analysis

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The pH-based lipstick market by product type is segmented into bullet lipstick, liquid lipstick, gel lipstick and others. In 2024, the bullet lipstick segment dominates the market generating revenue of USD 230.2 Million and liquid lipstick segment is expected to grow at CAGR of around 3.3% during the forecast period 2025 to 2034.

• Bullet lipsticks continue to be a dominant product type in the pH-based lipstick marketplace owing to their traditional, easy-to-use shape. When combined with pH-reactive characteristics, bullet lipsticks provide a combination of tradition and technology catering to consumers who want a traditional format with the added advantage of personalized, pH-adjusted color.
  
• Liquid lipsticks are preferred for their long-lasting texture, and pH-based versions are gaining popularity for their capacity to give a customized finish that adapts to the pH of the wearer while providing a matte or satin finish.
  
• Gel pH-based lipsticks contain moisturizing and plumping agents, such as hyaluronic acid or collagen, to both plump up and smooth the lips. Both the plumping action and color change due to pH add the luxury factor for consumers who look for beauty along with lip nourishment.
  

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According to the ingredient, the pH based lipstick market is segmented into natural and synthetic. Synthetics made up 56% of the market in 2024, due to wide adoption of lipsticks that can last long.

• Sustainability is becoming more popular, with rising numbers of customers seeking lipsticks made from natural, cruelty-free, and eco-friendly ingredients. Brands are responding to the growing trends by launching clean beauty product lines and refillable packaging, designed to cut waste.
  
• Inclusivity fuels the creation of a wider shade and formulation range for every skin tone and type. Social media platforms, such as Instagram and TikTok, play an important role in enabling these clean beauty trends, as influencers and consumers endorse products with an embracing diversity.
  
• Organic Harvest introduces a series of clean, sustainable, and performance-oriented makeup products that include face cream, lipsticks, eye liners etc., that revolutionize the makeup game, while not compromising the health of the skin. Committed to its tradition of manufacturing practice in terms of offering toxin-free and cruelty-free products, Organic Harvest created a new makeup model with cosmetics that not only address skin health but also the environment as a consideration, catering to the new trend towards green and safe beauty.
  

According to the distribution channel, the pH based lipstick market is segmented into online and offline. Online made up 63% of the market in 2024, due to convenience and availability of wide range to choose.

• Online platforms such as Amazon, eBay, and niche beauty e-commerce websites are becoming increasingly preferred for the buying of pH-based lipstick products. The convenience of being able to search various products, read feedback, and compare prices and features from home is valued by consumers.
  
• Many online platforms such as Amazon, eBay, Walmart etc. provide information of products, product ingredients, consumer feedback, and instructional videos, which establish credibility and inform consumers regarding the advantages and application of pH-based lipstick. The convenience of finding detailed information and actual experiences is fueling online sales.
  
• Physical retail outlets, beauty supply stores, department stores, and pharmacies, are still preferred by customers for purchasing the pH-based lipstick market. Most customers like to see products in person before they buy. The in-store experience offers instant product availability and direct access to knowledgeable sales personnel.
  

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With about 81% of the North American pH based lipstick market share and estimated USD 150.2 Million in revenue, the United States led the pH-based lipstick market in 2024. The expansion of the U.S. pH-based lipstick market is primarily driven by demand for clean and beauty products, increasing demand for sustainable packaging in personal care products along with rising population of working women.

• Customized advertising and targeted promotion for overall personal care are widely dominant in the U.S. market of pH-based lipstick. By adoption of data science and artificial intelligence technology, manufacturers and brands can provide personalized marketing platforms depending on their online behavior and preferences.
  
• Consumers across the U.S. are becoming more aware of the ingredients used in their beauty products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the lips.
  
• According to Ulta’s Beauty Consumer Insights survey for the year 2023, it found that 90% of Gen Z and younger millennials expect to buy into the products offered in the clean beauty category over the next few years. More than 50% of Gen Z is cautiously evaluating the ingredients of beauty products before making a purchase. Technology is helping make this change by giving a way for brands to assure transparency of their sourcing and manufacturing practices.
  

Europe: Customized beauty products and rising consumer awareness about importance of facial health are the primary factors that have contributed to the European pH-based lipstick market's robust growth. Consumers are becoming more aware of the ingredients used in their beauty products and hence are demanding products that are natural and organic in nature, as they are perceived to be safer and healthier for the skin. According to the Centre for the Promotion of Imports (CBI), all large cosmetics companies have implemented programmed on sustainability, and many of them are setting ambitious targets to reduce their environmental impacts and resource use, indicating that sustainability has entered the mainstream.

pH Based Lipstick Market Share

• The top five companies, Essence cosmetics, Robanda International, IBA Cosmetics, Renee Cosmetics, Maybelline, and they collectively hold a share of 5%-10% in the market.
  
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
  
• The Estée Lauder Companies reported net sales of $15.61 billion for its fiscal year ended June 30, 2024, a decrease of 2% from $15.91 billion in the prior year. Organic net sales decreased 2%, primarily reflecting ongoing softness in overall prestige beauty in mainland China and a decline in Asia travel retail driven by the decrease in the first half of fiscal 2024, reflecting actions taken by the Company and its retailers to reset inventory levels as well as lower conversion.
  
• L'Oréal has introduced the Big Bang Beauty Tech Innovation Program across the South Asia Pacific, Middle East, and North Africa (SAPMENA) region, encompassing India, to foster the next wave of beauty advancements. This expansive open innovation initiative within the beauty sector presents startups with the opportunity to execute their innovations in commercial pilot programs and potentially access markets in 35 SAPMENA region countries.
  

PH Based Lipstick Market Companies

Major players operating in the pH-based lipstick industry are:

• Bite Beauty
• Christian Dior
• Clinique Laboratories
• Essence cosmetics
• Estee Lauder Companies
• IBA cosmetics
• Lipstick Queen
• L'Oréal
• MAC Cosmetics
• Maybelline
• Renee Cosmetics
• Robanda International
• Smash box Beauty Cosmetics
• Tarte
• Urban Decay Cosmetics       
  

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.

Kay Beauty in collaboration with Nykaa, has also announced the success of its latest launch the Hydra Crème Lipsticks. The lipsticks have been selling since their launch and one unit is sold every minute on Nykaa platforms. The strong demand reflects the popularity of the product and marks a new milestone in the journey of the brand in the beauty market.

Dior introduced 75 new refillable lipsticks; the new Rouge Dior collection is a rainbow of lipstick colors. In the collection, there are four fabric-inspired finishes: satin, matte, metallic, and velvet. Dior also enriched the new lipsticks with pomegranate blossoms.

PH Based Lipstick Industry News

• In May 2024, Dior introduced three lipstick cases that form a part of its high-shine lineup, presenting versions in pink and silver hues that are inspired by the brand's timeless trends. Dior Beauty has redesigned its legendary Dior Addict lipstick case in fashion-show-inspired prints that have the Maison’s unique codes.
  
• In February 2024, Estée Lauder, in collaboration with Sabyasachi, launch new lipstick collation features 10 matte lipsticks in gilded cases. The newly launched limited edition collection features 10 matte lipsticks with colors spread across a warm palette, ranging from red and berry to tangerine and brown.
  
• In October 2022, L’Oréal Paris U.S. has launched a new limited-edition Color Riche lipstick Red My Lips in shade Le Rouge Liberté as part of its Stand Up Against Street Harassment program in an effort to ‘encourage safe bystander intervention with color expression.’ The new lipstick is said to be inspired by the beauty company’s NGO partner Right to Be, with L’Oréal Paris U.S. donating 100 percent of the proceeds from each lipstick sold to the charity partner.
  

This pH based lipstick market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Bullet lipstick
• Liquid lipstick
• Gel lipstick
• Others (powder, pencil, stick etc.)    

Market, By Finish Type

• Cream
• Glossy
• Matte
• Natural
• Shimmery
• Others (metallic, sheer, plump up wet gloss etc.)      

Market, By Ingredient  

• Natural
• Synthetic       

Market, By Price Range

• Low
• Medium
• High      

Market, By Distribution Channel  

• Online
  • E-commerce
  • Company websites
• Offline
  • Departmental stores
  • Supermarkets/hypermarket
  • Specialty beauty Stores
  • Others (pharmacies etc.)        

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa