Pet Tech Market Analysis

The market is divided into pet wearables, smart pet crates & beds, smart pet doors, smart pet feeders & bowls, smart water dispensers, smart pet fences, and smart pet toys. In 2023, pet wearables accounted for over 46% of the market share. The segment of pet wearables, such as smart collars, vests, harnesses, and cameras, has experienced significant growth in the recent years. Smart collars are equipped with features such as GPS tracking, activity monitoring, and health insights, catering to the needs for safety, health tracking, and behavioral insights.

In addition, smart vests offer features such as temperature regulation and health monitoring. While smart harnesses come with integrated technology for activity tracking and safety features. Further, smart cameras provide pet monitoring capabilities with features such as two-way audio and remote viewing through mobile apps. In June 2024, Tractive launched a new GPS smart collar with advanced real-time tracking and geofencing features, addressing the growing demand for pet safety and well-being.

The pet tech market is categorized into pet healthcare, pet owner convenience, communication & entertainment, and pet safety. Pet healthcare is expected to reach over USD 9.5 billion by 2032. This segment includes wearables for health monitoring, telemedicine services, diagnostic tools, and smart feeding systems. Owners are increasingly willing to invest in advanced healthcare solutions for their pets, leveraging AI for predictive health insights and big data for personalized care.

For instance, in March 2024, Whistle expanded its health monitoring system to include features for early detection of health issues such as obesity and diabetes in pets, utilizing data collected from wearables to identify potential health risks and allowing for timely interventions.

North America holds a significant share, accounting for over 57% of the market in 2023, driven by high pet ownership rates and advanced technology adoption. High disposable income and a focus on pet healthcare and preventive care technologies lead to high demand for pet care solutions. For instance, in May 2023, the American Pet Products Association reported a significant increase in spending on pet tech products, reaching $3.7 billion, driven by smart collars and health monitoring devices.

Europe is experiencing growth, due to growth in pet ownership and an increased focus on pet health, leading to the adoption of advanced pet care solutions and smart devices. In April 2024, the European Pet Food Industry Federation reported growth in spending on pet health and wellness technologies, with a notable increase in sales of smart feeding systems.

Asia-Pacific is one of the fastest-growing regions, driven by rising pet ownership and increasing disposable income. Urbanization leads to higher pet adoption and demand for tech-based pet care solutions. For instance, in February 2024, the Japan Pet Food Association reported a 20% increase in sales of smart pet care devices, indicating a growing acceptance and demand among Japanese pet owners.