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The ovulation testing kits industry is fragmented, with key players including Swiss Precision Diagnostics GmbH, Wondfo, iProven and others dominating the market. These companies focus on ongoing product innovation, geographical expansion, and partnerships to secure substantial market shares. For instance, in September 2023, Prega News, a leading pregnancy detection card brand in India, expanded its product line to include the Ova News Ovulation Detection Kit. This new addition aimed at expanding the product portfolio and enhance the company's revenue.
Some of the eminent market participants operating in the ovulation testing kits industry include:
U.S. ovulation testing kits market accounted for USD 672 million in 2022 and is predicted to witness substantial growth through 2032 primarily due to the region
Swiss Precision Diagnostics GmbH (Clearblue), ClinicalGuard, Wondfo, AccuMed, PREGMATE, iProven, and Wellify (Piramal group), Femometer, Proov, Easy@Home Fertility, Ro, Fairhaven Health, and Prega News (Mankind pharma).
The pharmacies and drugstores segment accounted for over 41% market share in 2022 and will grow through 2032 as these stores offer easy accessibility, provide professional guidance, and a variety of product options.
The global ovulation testing kits indystry was valued at USD 1.8 billion in 2022 and is estimated to reach USD 4.2 billion by 2032.