Off-Road Vehicles Market Size

The global off-road vehicles market size was valued at USD 21.9 billion in 2024 and is estimated to register a CAGR of 7.9% between 2025 and 2034. Increasing development of recreational parks specifically designed for ATVs and UTVs is driving market growth. As demand for off-road activities continues to rise, many regions are investing in dedicated parks that offer controlled, safe environments for enthusiasts. These parks provide specialized trails and obstacles tailored to different skill levels, making off-roading more accessible to a broader range of individuals.

For instance, in January 2023, Wolf administration announced USD 3.2 million investment for trail gaps, ATV/snowmobile projects throughout Pennsylvania. The grants are administered by the DCNR Community Conservation Partnerships Program (C2P2). The establishment of trails and parks supports recreational activities and boosts the local economy by attracting tourists and off-roading events, such as races and rallies. With better infrastructure and amenities, these parks encourage more people to invest in off-road vehicles.

Growing demand for snowmobiles particularly in regions with harsh winter climates is propelling the off-road vehicles market growth. Snowmobiling has become a popular recreational activity in areas with heavy snowfall, such as parts of North America, Europe, and Asia. As winter sports and outdoor adventure tourism grow, snowmobiles are seen as an essential vehicle for exploring snowy terrains, remote landscapes, and for use in activities such as snow touring, winter hunting, and even winter rescues. The development of more advanced and efficient snowmobiles, including models with improved fuel economy, lower emissions, and better maneuverability, is further driving their adoption.