North America Carpet and Rug Market - By Product Type (Woven, Tufted, Knotted, Needle-Punched, Flat-Weave and Others), By Material (Nylon, Wool, Silk, Polyester, Acrylic and Others), By Application, By Distribution Channel & Forecast, 2024 – 2032

North America Carpet and Rug Market Size

North America Carpet and Rug Market was valued at USD 14.5 billion in 2023 and is anticipated to register a CAGR of 4.2% between 2024 and 2032. The market is rapidly evolving, driven by a confluence of factors such as the rising trend of home renovations in developed economies, growing urbanization, increasing aesthetic appeal, and growing environmental sustainability.

There is a surge of home renovations in developed economies, driving the growth of carpet and rugs in North America. According to the Home Improvement Research Institute, USD 427 billion was spent on renovations and improvements in the U.S. alone in 2022. Flooring is a prime focus as renovations often target interior improvements. Carpets offer a comfortable, stylish, and relatively affordable flooring option compared to hardwood or tile. This makes them a popular choice for homeowners looking to enhance the aesthetics and functionality of their homes during renovations, thereby driving the demand for carpet and rugs.
 

According to the National Association of Home Builders (NAHB), single-family housing starts in the US are projected to reach 1.21 million units in 2023, a 5% increase from 2022. This surge in new home construction directly correlates with increased demand for flooring products, including carpets and rugs. The Carpet and Rug Institute (CRI) reports that carpet accounts for approximately 51% of the total US flooring market, indicating its continued popularity in new residential builds. Carpet installations are particularly popular in bedrooms, living rooms, and family rooms where comfort and aesthetics are crucial factors for homeowners.
 

Furthermore, the growing middle-class population in developing countries presents a new market for residential carpets. According to credible sources, by 2030, the global middle class will increase to 3.5 billion people. This vast population with rising disposable income is expected to invest in homeownership and improve their living spaces, potentially leading to a surge in demand for residential carpets.
 

Additionally, the growing awareness about environmental sustainability has prompted a shift toward eco-friendly flooring options, including carpets made from recycled materials or those with minimal environmental impact. The CRI states that the carpet industry has made substantial strides in sustainability, with a 52% reduction in carbon footprint since 2008 and a 35% decrease in water usage in manufacturing processes. This aligns with consumer preferences, as a survey by the American Institute of Architects (AIA) found that 79% of homeowners are interested in environmentally friendly flooring options. The shift towards sustainable carpets and rugs, often made from recycled materials or natural fibers, is expected to fuel market growth in the coming years.
 

A major concern for north America carpet and rug manufacturers is the shifting preference toward hard flooring. Hard floors, such as laminate or tiles, are generally perceived as easier to clean and maintain compared to carpets. They often require just sweeping, mopping, or vacuuming, making them ideal for busy households. Also, carpets can trap dust mites, pet dander, and other allergens. Hard floors minimize these allergens by providing a less hospitable environment for them to thrive. According to the Floor Covering Institute, hard surface flooring has been steadily gaining market share, with its share of the total flooring market increasing from 44% in 2010 to 57% in 2020. The Carpet and Rug Institute (CRI) reports that carpet's market share in the US has declined from 60.2% in 2007 to 51% in recent years. This shift is particularly pronounced in commercial settings, where hard surfaces are often preferred for their perceived ease of maintenance and modern aesthetic.
 

High-quality hard floors can be incredibly durable, especially in high-traffic areas such as kitchens or entryways. They are less susceptible to wear, and tear compared to carpets, potentially offering a longer lifespan. Carpet manufacturers are developing new fibers and technologies to address consumer concerns. For instance, stain-resistant and easy-to-clean carpets are becoming increasingly popular. Additionally, the cost of raw materials such as synthetic fibers have been increasing which contribute to increased production and distribution costs, potentially decreasing profit margins for carpet and rug manufacturers and retailers.
 

North America Carpet and Rug Market Trends

Consumers are increasingly preferring functionality with sustainable options. Modern households often have both adults working full-time jobs, leaving limited time for extensive home maintenance. Consequently, homeowners seek flooring solutions that require minimal upkeep and can be cleaned quickly and efficiently. Carpets with features, such as stain resistance and easy-clean technology, appeal to these consumers, offering a practical solution that aligns with their busy schedules. Manufacturers have introduced carpets, which are stain resistant.
 

The CRI states that the carpet industry has made substantial strides in sustainability, with a 52% reduction in carbon footprint since 2008 and a 35% decrease in water usage in manufacturing processes. This aligns with consumer preferences, as a survey by the American Institute of Architects (AIA) found that 79% of homeowners are interested in environmentally friendly flooring options. The shift towards sustainable carpets and rugs, often made from recycled materials or natural fibers, is expected to fuel market growth in the coming years. For instance, Shaw Floors introduced their "LifeGuard" stain protection technology, which allows for easy removal of spills and dirt. It incorporates multiple layers of protection within the carpet's construction to provide comprehensive defense against spills, dirt, and pet accidents. It has barriers, such as StainGuard Protection, which resist stains from common household substances such as coffee, juice, and pet accidents.
 

Consumers are increasingly aware about the indoor air quality and the health impacts of Volatile Organic Compounds (VOCs). VOCs are chemicals that easily vaporize at room temperature and can have harmful effects on indoor air quality and human health. Common sources of VOCs in homes include paints, cleaning supplies, and flooring materials, including carpets. VOCs can cause a range of health issues, from headaches and dizziness to more serious conditions such as respiratory problems and cancer. Therefore, consumers are seeking eco-friendly carpets with low or zero VOC emissions, as they contribute to healthier indoor environments.
 

According to the Home Improvement Research Institute (HIRI) in 2021, it was found that 78% of homeowners were concerned about indoor air quality, and 52% specifically look for low-VOC products when purchasing home improvement items, including carpets. Also, in the U.S., the Carpet and Rug Institute (CRI) reported that sales of carpets certified under its Green Label Plus program, which ensures low VOC emissions, have increased by 25% over the past five years.
 

Furthermore, the integration of technology into home products is rapidly expanding, with smart carpets and technologically advanced features becoming increasingly significant in the North America carpet and rug market. This trend is driven by the growing consumer demand for convenience, enhanced safety, and an overall improved home experience. Smart carpets with embedded sensors can detect movement and track activity throughout the home. This feature is particularly useful for monitoring the safety of elderly individuals, providing alerts in case of falls or unusual activity patterns.
 

According to The American Hotel & Lodging Association, 25% of hotels are planning to implement smart flooring solutions by 2025 for improved guest experience and operational efficiency. These smart carpets can include features such as built-in sensors for foot traffic analysis, temperature regulation, and even fall detection in elderly care facilities. For instance, Future Shape’s SensFloor technology has sensors into carpets to detect falls and monitor movement, offering safety solutions for elderly and healthcare applications.
 

North America Carpet and Rug Market Analysis

Based on product type, the market is segmented into woven, tufted, knotted, needle-punched, flat-weave and others. The tufted carpets and rugs dominated the market in 2023, generating a revenue exceeding USD 9 billion, and is expected to reach more than USD 13.5 billion by 2032. This dominance can be attributed to the efficiency of tufting machines, which can produce up to 1,400 square yards of carpet per hour. The popularity of tufted carpets is further driven by their cost-effectiveness, according to the North American Association of Floor Covering Distributors (NAFCD). tufted carpets and rugs are 20-30% less expensive to produce as compared to woven carpets.
 

Additionally, tufted carpets can be produced with recycled materials thereby aligning with the sustainability trends, as the Carpet America Recovery Effort (CARE) reported that over 400 million pounds of post-consumer carpet recycled in 2020, out of which was used in new tufted carpet production. This combination of efficiency, cost-effectiveness, design versatility, and sustainability has solidified tufted carpets' dominant position in the North American market.
 

Based on material, the North America carpet and rug market is classified into nylon, wool, silk, polyester, acrylic and others. The woolen carpet and rugs dominated the market in 2023, with revenue exceeding USD 7 billion and is expected to reach USD 10.5 billion by 2032. Wool fibers are naturally strong and elastic. This translates to carpets that can withstand wear and tear better than some synthetic options. They tend to bounce back from foot traffic and furniture impressions, maintaining their shape for a longer time.
 

According to the Wool Carpet Institute, wool carpets outperform synthetic carpets in terms of pile recovery. Wool fibers exhibit a 90% recovery rate compared to 60% for some synthetic fibers, signifying better resilience. Wool fibers have a natural springiness that provides a luxurious feel underfoot. They are naturally soft and comfortable, making them ideal for bedrooms, living rooms, and other areas where comfort is a priority. According to the National Floor Covering Association (NFCA), 27% of consumers prioritize comfort as the most important factor when choosing a carpet. Wool's inherent softness caters to this preference.
 

U.S. emerged as the dominant region, generating a substantial revenue of USD 10.5 billion, and is expected to reach USD 16 billion by 2032. The region has a higher proportion of single-family homes. According to the Organisation for Economic Co-operation and Development (OECD), in 2021, the owner-occupation rate for detached houses (single-family homes) in the U.S. was 65.1% compared to an average of 44.4% across OECD member countries. This suggests a significantly higher prevalence of single-family homes in North America, potentially contributing to higher carpet use. Carpets are more commonly used in single-family homes for comfort and sound insulation between floors. It is particularly beneficial in single-family homes where sound can travel more easily between floors. Reduced noise from footsteps and activities on upper floors improves overall living comfort.
 

Additionally, the U.S. boosts robust manufacturing sector and economic strength which has a major role in the propelling of the market. The U.S. GDP far exceeds that of its North American neighbors. The World Bank reports the U.S. GDP at USD 21 trillion in 2020, compared to Canada's USD 1.6 trillion and Mexico's USD 1.1 trillion. This economic strength supports a robust manufacturing sector and higher consumer spending on home goods like carpets and rugs.
 

U.S. dominated the North America carpet and rug market with a revenue of around USD 10.5 billion in 2023 and is expected to reach around USD 16 billion by 2032. The carpets are a widely accepted and preferred flooring option in most U.S. homes. Factors, such as comfort, sound insulation, and affordability, contribute to this preference. The U.S. has a higher proportion of single-family homes compared to Canada and Mexico. Carpets are more commonly used in single-family homes for comfort and sound insulation between floors thereby propelling the market.
 

On the other hand, Canada has shown a notable growth of 4% CAGR. This growth can be attributed to evolving home improvement trends, The Canada Mortgage and Housing Corporation (CMHC) noted a 7% increase in home renovation spending in 2020, reaching USD 80 billion. This trend continued into 2021, boosting demand for home improvement products such as carpets and rugs. Additionally, there is growing consumer interest in sustainable products. This has led to increased demand for eco-friendly carpets and rugs, often made from recycled materials or natural fibers.
 

North America Carpet and Rug Market Share

The market is fragmented, with prominent players, such as Shaw Industries Group, Inc., Mohawk Industries, Inc., Interface, Inc., Tarkett S.A., and Beaulieu International Group N.V., holding a market share of 10-15%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market. For instance, in October 2022, Mohawk Industries, announced the acquisition of Fabrica International, a leading manufacturer of carpet, rugs and modular carpet tiles. The deal, valued at USD 715 million, has strengthened Mohawk's position in the residential and commercial carpeting markets.
 

North America Carpet and Rug Market Companies

Major players operating in the market include:

• Balta Group
• Beaulieu International Group
• Bentley Mills, Inc.
• Engineered Floors LLC
• Interface, Inc.
• J&J Flooring Group
• Mannington Mills, Inc.
• Masland Carpets
• Milliken & Company
• Mohawk Industries, Inc.
• Oriental Weavers Group
• Shaw Industries Group, Inc.
• Stark Carpet Corp.
• Tarkett S.A.
• The Dixie Group, Inc.
   

North America Carpet and Rug Industry News

• In June 2023, Shaw Industries Group, Inc. completed a major expansion of its luxury vinyl tile (LVT) manufacturing facility in Ringgold, Georgia. The expansion, which represented an investment of over USD 400 million, was aimed at increasing the company's domestic production capacity for hard surface flooring while also creating new job opportunities in the region.
   
• In March 2023, Mohawk Industries, Inc. announced the launch of its new PetProof carpet collection, featuring enhanced stain and odor resistance technology. This innovation was designed to address the growing demand for pet-friendly flooring solutions in residential spaces.
   
• In November 2022, Tarkett S.A. introduced a new line of modular carpet tiles made from 100% recycled yarn. This product launch was part of the company's commitment to circular economy principles.
   
• In September 2022, Interface, Inc. announced the acquisition of Luxxboxx, a manufacturer of acoustic lighting, furniture, and solutions for commercial spaces. This strategic move was aimed at expanding Interface's product portfolio to further grow in the market.
   

North America carpet and rug market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Square Meters) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Woven
• Tufted
• Knotted
• Needle-Punched
• Flat-Weave
• Others

Market, By Material

• Nylon
• Wool
• Silk
• Polyester
• Acrylic
• Others

Market, By Application

• Residential
• Commercial

Market, By Distribution channel

• Online
• Offline

The above information is provided for the following countries:

• U.S.
• Canada