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Alipay and WeChat Pay collectively held a substantial market share of over 6% in the mobile payment industry in 2024, a dominance primarily rooted in their overwhelming presence in China, the world's largest mobile payment industry. Alipay, launched by Alibaba Group, and WeChat Pay, developed by Tencent Holdings, have become integral to daily transactions in China, commanding approximately 90% of the country's mobile payment market.
Alipay's integration with Alibaba's extensive e-commerce platforms, such as Tmall and Taobao, has entrenched it as the default payment method for millions of users. Similarly, WeChat Pay benefits from its seamless incorporation into WeChat, China's most popular social app, facilitating effortless peer-to-peer transfers and in-app purchases.
Major players operating in the mobile payment industry are: