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The seem to moderately fragmented in nature due to presence of numerous local and global players across the globe. In 2023, the above listed dominant market players collectively held a substantial 20-25% market share. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
Major players operating in the industry include:
Some of the leading industry players are Aurora World Inc., Douglas Company Inc., Folkmanis PuppetsGUND, Jellycat, Mary Meyer Corporation, Purr-Fection by MJC, Russ Berrie and Company, Inc., Squishmallows, TY Inc., Wild Republic, Yoee Baby, and ZippyPaws.
North America held 18% revenue share of the industry in 2023 and is estimated to exhibit robust growth through 2032 owing to the growing population of health-conscious consumers and the surging demand for safe and eco-friendly products in the region.
Elephants shaped microwaveable stuffed animal toys market generated USD 114.9 million in revenue in 2023 and is estimated to witness high demand through 2032 owing to the growing consumer attraction towards cute and whimsical designs, appealing to both children and adults.
Global market size for microwaveable stuffed animal toys reached USD 259 million in revenue in 2023 and is projected to expand at over 5.2% CAGR between 2024 and 2032 driven by increasing number of consumers seeking stress relief, relaxation, and a sense of coziness.