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These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five mentioned companies collectively occupied around 5% to 10% of the global market share in 2023. They consistently allocate resources to research & development, enhancing their products and integrating innovative technologies to maintain a competitive edge.
Major players operating in the men’s toiletries industry include:
Men
The skincare products segment recorded USD 7.6 billion in 2023 and is expected to register an appreciable CAGR from 2024-2032 due to significant shift in societal norms regarding male grooming.
North America men
Bulldog Skincare, Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Or