Makeup Remover Market Size – By Product Type (Liquid, Foam, Gel, Wipes, Others), By Price Range, By Consumer Group, By Distribution Channel (Online channels, Offline channels, Global Forecast 2024 – 2032

Makeup Remover Market Size

Makeup Remover Market size was valued at USD 2.4 billion in 2023 and is anticipated to register a CAGR of over 4.8% between 2024 and 2032. The expanding cosmetics industry with a wide range of makeup products. As the cosmetics industry grows, the demand for effective makeup removers increases. Growing awareness and consciousness about skincare and beauty routines.
 

The trend of increased makeup usage for daily and special occasions. With more people incorporating makeup into their daily lives, there is a higher demand for effective makeup removal products. Consumers seek makeup removers that can efficiently remove long-lasting and waterproof formulations. New and improved formulations, such as micellar water and oil-based removers. Consumers look for makeup removers with gentle, natural, or organic ingredients.
 

The makeup remover industry can be highly competitive, with numerous brands offering a variety of products. Companies may find it challenging to differentiate their products and establish a unique value proposition in a saturated market. Increasing awareness of skincare ingredients and potential allergens. Companies must address consumer concerns about harsh or potentially harmful ingredients, requiring careful formulation and transparent labeling. Companies face challenges in creating environmentally friendly packaging and formulations, as well as addressing consumer demands for cruelty-free and ethically sourced ingredients.
 

Makeup Remover Market Trends

Growing consumer demand for sustainable and environmentally friendly makeup remover options. Brands are focusing on biodegradable packaging, cruelty-free formulations, and ingredients sourced through sustainable practices. Micellar technology, known for its gentle and effective cleansing properties, is a key ingredient in many makeup removers, offering a convenient and skin-friendly solution. Oil-based formulations, often enriched with nourishing ingredients, are popular for their ability to effectively remove waterproof and long-wearing makeup while providing hydration.  Dual-phase formulations are designed to efficiently remove stubborn makeup while maintaining a non-greasy feel, catering to consumers who want the best of both oil-based and water-based removers.
 

Makeup Remover Market Analysis

Based on product type, the market is divided into Liquid, Foam, Gel, Wipes, Others. Liquid held the dominant market share of USD 0.9 billion in 2023. Water-based removers are lightweight and suitable for those who prefer a fresh, non-oily sensation. Rapid absorption into the skin without leaving residue is appealing to many consumers. Some water-based removers offer a cooling sensation. The demand for water-based makeup removers is driven by their light and refreshing properties, making them ideal for certain skin types and preferences.
 

Based on price range, the makeup remover market is categorized into ow (less than 25$), Mid (25$-50$), High (more than 50$). Mid range accounted for over 45% industry share in 2023. High-speed label printers are crucial for industries with high-volume manufacturing processes, such as automotive and electronics, where rapid and continuous labeling is required. Industries like logistics and distribution centers benefit from high-speed label printers to maintain efficiency in packaging, sorting, and shipping operations. Industries with moderate label printing requirements, such as mid-sized manufacturing operations, logistics, and retail, opt for medium-speed label printers to achieve a balance between efficiency and cost-effectiveness.
 

North America dominated the global Makeup Remover market in 2023. Within North America, the U.S. generated a revenue of over USD 0.5 billion in 2023. Consumers in North America are increasingly prioritizing skincare, leading to a higher demand for effective makeup removers as part of their daily routines. North American consumers often follow and adopt the latest beauty trends, driving demand for makeup removers that cater to specific makeup styles and formulations. Consumers in North America are seeking makeup removers with minimal and natural ingredients.
 

Makeup Remover Market Share

Major companies operating in the market are Lo’real, Estee, Johnson, accounting over 33% industry share in the year 2023. The major market players are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.
 

Government support to boost the adoption of low GWP refrigerant and the geographical expansion of key players are anticipated to intensify the market competition over the forecast timeframe. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base. An acquisition can overcome market entry barriers that were previously challenging.
 

Makeup Remover Market Companies

Major players operating in the Makeup Remover industry include:

• L'Oréal S.A.
• Estée Lauder Companies Inc.
• Johnson & Johnson
   

Makeup Remover Industry News

• In November 2022, Neutrogena, a brand of Johnson & Johnson Consumer Inc., expanded its Neutrogena® Skin Balancing cleansing product line by introducing the brand's first makeup wipe made using 100% plant-based, home-compostable fibers as per the demand of customers, owing to rise in awareness regarding sustainability and eco-friendly products. This is expected to help the company increase its sales.
   

The Makeup Remover market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Million) (Thousand Units) from 2018 to 2032, for the following segments:

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By product type, 2018 – 2032

• Liquid
• Foam
• Gel
• Wipes
• Others (Pads, Cleansers)

By price range, 2018 – 2032

• Low (less than 25$)
• Mid (25$-50$)
• High (more than 50$)

By consumer group, 2018 – 2032

• Male
• Female

By distribution channel, 2018 – 2032

• Online channels
• E-commerce
• Company websites 
• Offline channels
• Mega retail stores
• Specialty stores
• Others (Individual stores, Departmental stores)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia       
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa