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Low-Powered Electric Motorcycle and Scooter Market Share
Honda Motor Co., Ltd., Yadea Group Holdings Ltd., and TVS Motor Company collectively held a substantial market share of over 11% in the low-powered electric motorcycle and scooter industry in 2024. Honda is advancing its position in the low-powered electric motorcycle and scooter industry by focusing on developing affordable and efficient e-scooters with advanced battery technology. Concurrently, the company is enhancing its global EV infrastructure and strengthening its product lineup, including the Honda PCX Electric. Additionally, Honda is collaborating with local partners to enter emerging markets.
Yadea emphasizes innovation, high-quality manufacturing, and environmental sustainability in its electric scooter offerings. The company is expanding its global presence and prioritizing partnerships to enhance its research and development capabilities. Yadea promotes the energy efficiency and smart features of its products, focusing on urban mobility solutions and providing strong after-sales services in key markets.
TVS Motor Company is investing in electric mobility with the launch of models like the iQube, which combine innovative features with performance. The company focuses on integrating advanced technology, including IoT connectivity and battery swapping infrastructure. TVS aims to expand its electric vehicle range, improve product quality, and leverage strategic partnerships to grow in both domestic and international markets.
Low-Powered Electric Motorcycle and Scooter Market Companies
Major players operating in the low-powered electric motorcycle and scooter industry are:
- Ather Energy
- Bajaj Auto
- Gogoro
- Hero Electric Vehicles
- Honda Motor
- KTM AG
- NIU Technologies
- Ola Electric Mobility
- TVS Motor Company
- Yadea Group Holdings
How big is the global low-powered electric motorcycle and scooter market?
The market size of low-powered electric motorcycle and scooter reached USD 14.4 billion in 2024 and is set to grow at a 6.3% CAGR from 2025 to 2034, driven by government initiatives and subsidies promoting EV adoption.
How significant is the offline distribution channel in the low-powered electric motorcycle and scooter industry?
The offline segment held around 70% of the market share in 2024, as consumers prefer visiting physical stores or authorized dealerships to test drive and evaluate features before purchasing.
What is the market share of the Asia Pacific region in the low-powered electric motorcycle and scooter market?
The Asia Pacific region accounted for 55% of the market share in 2024 and is expected to exceed USD 14 billion by 2034, driven by robust manufacturing infrastructure and substantial government support in China.
Who are the major players in the low-powered electric motorcycle and scooter industry?
Major players in the industry include Ather Energy, Bajaj Auto, Gogoro, Hero Electric Vehicles, Honda Motor, KTM AG, NIU Technologies, Ola Electric Mobility, TVS Motor Company, and Yadea Group Holdings.