Low Intensity Sweeteners Market Size - By Product Type (Erythritol, Maltitol, Xylitol, DTagatose, Sorbitol, Mannitol, Allulose), Source (Natural, Synthetic), Application (Food & Beverages, Pharmaceuticals, Personal Care) & Global Forecast, 2024 – 2032

Low Intensity Sweeteners Market Size

Low Intensity Sweeteners Market size was valued at USD 3.1 billion in 2023 and is estimated to expand at 4.7% CAGR from 2024 to 2032. Consumer awareness towards health issues such as diabetes and obesity drive markets. The increasing demand for sugar-reduced products in food and beverage industry along with the government’s sugar reduction encouragement drives the market development.
 

Consumption of low glycemic index sweeteners that reduce caloric intake adds appeal. Moreover, increasing health awareness and desire of living a healthy lifestyle led to increased consumption of low intensity sweeteners across different food and beverage categories.
 

One potential pitfall in the low intensity sweeteners industry is the taste challenge, as certain substitutes might introduce an aftertaste or altered flavor profile in products, potentially impacting consumer acceptance and product appeal.
 

Low Intensity Sweeteners Market Trends

Consumer shift towards clean-label label products drives demand for natural sweeteners to the markets. Innovation of plant-based substituents for manufacturers fulfilling the demand for healthy sugary substitutes. The market for low-calorie sweeteners, which are used to make drinks and snacks, is also witnessing an exponential growth. This rise is being driven by trends among consumers who are more health conscious. Furthermore, these substitutes are being worked upon in terms of ongoing research and development with an intent to improve taste profiles as well as functional properties so that they can be applied more widely.
 

Low Intensity Sweeteners Market Analysis

Based on Product Type, the erythritol concentrates segment held over USD 576.6 million revenue in 2023. Erythritol, known for its zero-calorie content and natural origin, has experienced significant traction due to its ability to closely mimic sugar's taste without impacting blood sugar levels. Its growing popularity is attributed to its digestive-friendly properties, making it an ideal choice for health-conscious consumers.
 

While Xylitol and Maltitol also hold a notable market share, Erythritol's dominance stems from its superior nutritional profile, providing a sweetening solution that aligns with consumers' preferences for natural, low-calorie, and diabetic-friendly options, thus leading the low-intensity sweeteners market due to its overall appeal in addressing health and taste preferences.
 

Based on Source, the synthetic segment accounted for 66% of the low intensity sweeteners market share in 2023. Natural sweeteners, derived from sources like stevia, monk fruit, and honey, are experiencing a surge in popularity due to consumers' increasing preference for clean-label products and healthier alternatives. This trend aligns with the rising awareness of health concerns related to excessive sugar consumption, driving the demand for natural, plant-based sweeteners perceived as healthier alternatives. Additionally, the clean-label movement in the food and beverage industry is fueling the growth of natural sweeteners as consumers seek transparency and recognizable ingredients in their products.
 

Based on Application, the food & beverages segment recorded 74% of the low intensity sweeteners market share in 2023. In both the food and beverages as well as pharmaceutical industries, the market has experienced significant growth owing to shifting consumer preferences towards healthier alternatives and the rising awareness regarding the adverse effects of high sugar consumption.
 

Low Intensity Sweeteners, including options like stevia, monk fruit extract, and erythritol, have gained traction due to their low-calorie count, diabetic-friendly attributes, and their role in addressing obesity concerns. In the food and beverage sector, these sweeteners are increasingly integrated into various products such as diet drinks, reduced-sugar snacks, and other low-calorie food items.
 

U.S. low intensity sweeteners market size dominated around USD 953.5 million in 2023, due to increasing consumer awareness regarding health concerns related to high-calorie sweeteners like sugar. This trend aligns with a growing demand for alternatives that offer sweetness without the associated caloric intake, making low-intensity sweeteners such as stevia, monk fruit extract, and erythritol increasingly popular. Factors driving this market expansion include rising health consciousness, concerns regarding obesity, and a surge in diabetic cases, prompting consumers and food industries to seek healthier sweetening options.
 

Low Intensity Sweeteners Market Share

Cargill and Ingredion Incorporated Companies have captured substantial industry shares in the North America market, driven by companies in the North America region, led by the surging demand for low-intensity sweeteners products, particularly in U.S. North America region, the world's largest market, is poised for continued growth due to Growing demand for plant-based protein sources, and increased consumer awareness about health benefits. As leading producers, Cargill and Ingredion Incorporated are well-positioned to cater to this escalating demand in the region.
 

In April 2020 Ingredion EMEA recently introduced ERYSTA Erythritol, its inaugural polyol sweetener. This innovation empowers manufacturers to diminish or substitute sugar, allowing them to meet nutrition-related claims like 'no added sugar' or 'calorie-reduced' across various applications. ERYSTA Erythritol is designed to maintain the desired functional attributes and sweetness when sugar is eliminated in products such as ice cream, desserts, and chocolate confectionery. It ensures consumers enjoy the familiar mouthfeel and texture in their preferred products. Additionally, it extends its application to baked goods, beverages, and fruit preparations, providing a versatile solution for various food and beverage categories.
 

Low Intensity Sweeteners Market Companies

Major companies operating in the low intensity sweeteners industry include:

• Cargill
• Ingredion Incorporated
• Tate & Lyle PLC
• Archer Daniels Midland Company (ADM)
• PureCircle
• Roquette Frères
• Merisant
• Pyure Brands LLC
• GLG Life Tech Corp.
• Monk Fruit Corp.
• Madhava Natural Sweeteners
• Stevia Corp.
• Sunwin Stevia International Inc.
• S&W Seed Company
• Hill Pharmaceutical Co., Ltd.
   

Low Intensity Sweeteners Industry News

• In November 2022, Tate & Lyle PLC has introduced a new product into its sweetener collection ERYTESSE Erythritol. This addition offers 70% of the sweetness of sucrose, sharing a comparable temporal profile while containing zero calories. Its versatile application spans across various categories such as beverages, dairy, bakery, and confectionery.
   

The low intensity sweeteners market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Product Type

• Erythritol
• Maltitol
• Xylitol
• DTagatose
• Sorbitol
• Mannitol
• Allulose
• Others

Market, By Source

• Natural
• Synthetic

Market, By Application

• Food & Beverages
• Pharmaceuticals
• Personal Care
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Thailand 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE