Korean Language Learning Market Analysis

Based on learning mode, the market is segmented into online learning, offline learning, and hybrid learning. In 2023, the online learning segment dominated the market with a share of over 60%.

• The growing acceptance of e-learning solutions in corporate training programs and educational institutions is contributing to the rapid expansion of the online learning segment. The rise is also due to the flexibility and simplicity of access that online education provides, allowing for adaptation to the ever-changing dynamics of the educational field. The ability to customize learning experiences and the flexibility of remote access make interactive projector-based online learning a vital instrument for contemporary professional development & education, encouraging its broad adoption and integration.

Based on medium, the market is divided into books & textbooks, flashcards & memory aids, mobile apps, software, online resources, audio & video resources, and others. The mobile apps segment is anticipated to register a CAGR of over 25% from 2024 to 2032.

• Mobile apps provide learners with the flexibility to study Korean anytime, anywhere, using their smartphones or tablets. This accessibility eliminates the need for traditional classroom settings and allows learners to fit language learning into their busy schedules. Korean language learning apps offer interactive features, such as quizzes, games & exercises, that engage learners and make the learning process enjoyable. These interactive elements enhance motivation and encourage consistent practice. Korean language learning apps often include multimedia content, such as audio recordings, videos, and interactive lessons, that cater to different learning styles & preferences. This diverse range of content provides learners with exposure to authentic Korean language and culture, enhancing comprehension & fluency. For instance, in September 2023, the Duolingo App launched its new learning path for students with the concept of spaced repetition, which regularly reintroduces the repeated content for memory recall. The new version includes stepping stones, and each step has a different task & set of lessons to complete. Once complete, the learner can move on to the next level. The constant upgrading of the mobile app based on learner preferences is gaining traction in this segment.

Asia Pacific dominated the global Korean language learning market with a share of over 50% in 2023. The proliferation of online and mobile learning platforms has transformed Korean language learning in Asia Pacific, allowing students to participate in courses at their speed. This accessibility accommodates different schedules and learning methods, resulting in a more diverse and inclusive audience. For instance, in June 2020, Jawaharlal Nehru University (JNU), an academic institution in India, launched online courses in Korean language and literature as part of its e-learning strategy. The online classes assist students from all over the country in learning Korean language and literature.