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Kitchen Small Electronic Appliances Market Share
The market showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Whirlpool Corporation, Bosch Home Appliances, Electrolux AB, Panasonic Corporation, LG Electronics, Samsung Electronics, Breville Group Limited, Cuisinart (Conair Corporation), Philips Electronics, and Hamilton Beach Brands Holding Company. These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Kitchen Small Electronic Appliances Market Companies
Major players operating in the kitchen small electronic appliances industry are:
- Bajaj Electricals Ltd.
- Breville
- Daewoo Electronics
- Electrolux AB
- Haier Group Corporation
- Havells India Ltd.
- Koninklijke Philips N.V.
- LG Corporation
- Morphy Richards
- Panasonic Group
- Robert Bosch GmbH
- Samsung Electronics Co., Ltd.
- V-Guard Industries Ltd
- Voltas Limited
- Whirlpool Corporation
What is the size of the residential segment in the market?
The residential segment held around 74% of the total market share in 2023 and is anticipated to grow at a CAGR of 5.2% during the forecast period, fueled by the trend of cooking as a leisure activity.
How big is the kitchen small electronic appliances market?
The kitchen small electronic appliances industry was valued at USD 76.1 billion in 2023 and is estimated to grow at a 5.1% CAGR from 2024 to 2032, driven by technological advancements and shifting consumer behaviors.
How dominant is the U.S. in the North America kitchen small electronic appliances market?
U.S. dominates with an overall market share of around 80% in the North America market, driven by the adoption of smart kitchen appliances integrated with IoT and AI.
Who are some of the prominent players in the kitchen small electronic appliances industry?
Key players in the sector include Bajaj Electricals Ltd., Breville, Daewoo Electronics, Electrolux AB, Haier Group Corporation, Havells India Ltd., Koninklijke Philips N.V., LG Corporation, Morphy Richards, Panasonic Group, and Robert Bosch GmbH.