Home > Media & Technology > Information Technology > IT Applications > IoT in Retail Market
Prominent players operating in the IoT in retail market include:
IoT companies are investing increasingly in the research & development process, opening doors for startups to develop new and innovative platforms and encouraging several small players to enter the retail segment. For instance, in April 2018, Microsoft Corporation announced that it will invest USD 5 billion over the next four years in the IoT technology.