Herbal Personal Care Products Market

Herbal Personal Care Products Market Size

The global herbal personal care products market size was valued at USD 87.1 billion in 2024. The market is expected to grow from USD 91.4 billion in 2025 to USD 163.7 billion in 2034, at a CAGR of 6.7%. The increasing concern about the harmful effects of chemicals used in beauty and personal care products has led consumers to choose herbal and natural products.

Now, consumers carefully check the ingredients of all skincare, haircare, and cosmetic products to ensure they are safe. This increased awareness has also increased the demand for products with natural and organic ingredients that take care of beauty and wellness needs just like holistic medicine does. People think herbal personal care products are less harmful and, therefore, more appealing to those who care about their health. According to the OTA Organic Trade Association, organic personal care products sold in the USA reached USD 1.6 billion in 2023, showing a clear shift towards organic products in the market.

People also focus on both their health and environmental concerns; they seek products that are cruelty-free and environmentally friendly. The market has shifting towards herbal and environment-friendly personal care products which use clean raw materials and eco-friendly production processes and enhance the brands' image. The Sustainable Packing Coalition has reported that over sixty Beauty companies across America have adopted biodegradable or recyclable packs as of the year 2023.

Herbal Personal Care Products Market Trends

• Due to social media and beauty influencers who market herbal personal care products, there has been a shift in consumer preference in the online market. Influencers and skincare professionals on social media discuss and promote natural and herbal skincare routines, while educating their audience about the benefits of herb-based formulations and products. Because of this, consumer awareness has increased which leads to greater demand especially in younger consumers who usually look to social media for beauty products. Companies are beginning to use influencer marketing and social media campaigns to promote and show the effectiveness of their herbal products. For example, Indian beauty influencer Malvika Sitlani talks about the use of Ayurvedic and herbal brands to her audience introducing them to skin friendly traditional herbal formulations.
  
• More use of plants targeting acne skin and hair herbal remedies is expected to drive market growth. Due to social media and beauty influencers who market herbal personal care products, there has been a shift in consumer preference in the online market. Influencers and skincare professionals on social media discuss and promote natural and herbal skincare routines, while educating their audience about the benefits of herb-based formulations and products.
  

Herbal Personal Care Products Market Analysis

The market for herbal personal care products is expanding due to increased awareness about the adverse effects caused by chemicals and a rise in the adoption of natural, organic, and environmentally friendly products. Places where people are more conscious about their health and wellness are searching for holistic plant-based products, which further increases demand for cruelty-free products. Modern technology used for extraction and formulation of herbal ingredients is improving product efficacy, stability, and trust.

However, growth may be restrained by the ever-present danger of market oversaturation, false marketing claims, and doubts regarding the performance of herbal comparisons to chemical counterparts. Nonetheless, I believe the market captures a lot of attention due to the flexible retail environment, heightened curiosity toward ethical beauty, and innovations in product development; expansion is bound to happen.

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• Based on product type, the herbal personal care products market is segmented into skin care products, oral care products, makeup and color cosmetics, bath & shower products, fragrances, baby care products, grooming products, hair care products and others. Skin care products dominate the market in 2024, acquiring a market of USD 21 billion and is expected to grow at a CAGR of 6.9% during the forecast period from 2025-2034. The ethical concerns regarding skin sensitivity, allergies, and potential impact of synthetic chemicals have motivated a transition to herbal-based products, which are believed to be more effective and safer.
  
• Furthermore, the rising trend of self-care routines, in addition to anti-aging, hydration, and skin nourishment, has contributed to the increased need for herbal skincare products. The expansion of the market is further bolstered by the availability of different product types such as creams, serums, lotions, and masks that cater to a wide range of skin types and skin issues.
  

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• Based on distribution channel, the herbal personal care products market is segmented into online and offline. The offline distribution channel dominated the market in 2024 by acquiring a market share of 57.7% and is expected to grow at a CAGR of 6.5% during the forecast period from 2025-2034 due to the presence of established retail stores including supermarkets, drugstores, and specialty health and wellness stores that allow consumer interaction with the products.
  
• Consumers like to shop offline due to their ability to experience the products firsthand, talk to trained staff, and get in-store promotions and discounts.
  

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• The U.S. dominates the North American herbal personal care products market accounted for market of USD 21.4 billion in 2024. This growth is fueled by high consumer awareness regarding the use and demand for natural, organic, and eco-friendly products. There has been a mid-rise in the overall health and wellness trend of the country, which has led to increased consumption of products devoid of artificial chemicals, which further accelerates the shift towards herbal alternatives.
  
• China dominated the Asia-Pacific market, capturing a market share of 22.2% in 2024 can be attributed to the culture of using traditional herbal personal care and wellness practices. Rising concern over health and the ill effects of artificial chemicals has led to a shift in consumer preference, which has greatly boosted the demand for herbal alternatives.
  
• Germany is the market leader in Europe herbal personal care products because of the strong consumer demand for high-quality, natural, and sustainable products. Germany's holistic approach toward sustainability and imposition of strict regulations regarding product safety, safety of the ingredients used, as well as transparency in labeling has paved the way for the popularity of herbal personal care products among consumers.
  

Herbal Personal Care Products Market Share

• In 2023, the top 5 players, such as Dabur India Ltd., Estée Lauder, Oriflame Cosmetics, SheaMoisture (part of Unilever) and Burt's Bees (Clorox) holds a market share of ~5-7%.
  
• Dabur India Ltd. is a leading brand in herbal personal care products due to its rich heritage in Ayurveda and natural ingredients, the Corporation stays competitive. The use of traditional herbal mixtures is different from the modern and industrial new age chemicals, and it appeals to consumers who want products free from man-made additives and preservatives. To achieve this, Dabur launches new product lines using herbal ingredients which helps the company serve both regular and high-end market segments. The company is also working on growing in many regions, especially in developing countries, by spending money on both internet and traditional marketing. For example, Dabur Amla has really helped to make the Company stronger in the herbal hair care market.
  
• Oriflame Cosmetics stays strong in the market for herbal personal care items by offering many products that come from nature and plants. They work hard to create special beauty experiences by selling directly to people and building good relationships with customers. The company also focuses on the environment by getting materials in an ethical way and using eco-friendly production and packaging methods. For instance, they created the Oriflame EcoBeauty line which focused on organic certification and packaging that doesn't harm nature. In 2020, Oriflame joined hands with the World Wildlife Fund (WWF) to help get natural ingredients in a responsible way, which matches perfectly with their herbal and natural product range.
  
• Burt's Bees keeps doing well by selling personal care items based on natural, lasting ingredients, beginning with their special beeswax. The company built an amazing brand with their bee products focused on "clean beauty" which has skin care, lip care, and body care items made for people who want products without chemicals. Burt's Bees uses strong online marketing that connects with health-minded buyers by being open about where they get their ingredients and how they make their products.
  

Herbal Personal Care Products Market Companies

Major players operating in the herbal personal care products industry include:

• Amway Corporation
• Aveda Corporation
• Biotique
• Burt's Bees
• Dabur India Ltd.
• Forest Essentials
• Himalaya Drug Company
• Kama Ayurveda
• Khadi Natural
• Lotus Herbals
• Lush Fresh Handmade Cosmetics
• Oriflame Cosmetics
• Patanjali Ayurved Ltd.
• The Body Shop International Limited
• Weleda AG
  

The herbal personal care products industry is fragmented due to several local regional level manufacturers offering low-cost products. The top companies have competitive edges because of their strong brand image and with an extensive distribution network and continuous product development. Most of the market competition results from pricing, product and service differentiation, and the advancement of technology. 

To stay competitive, personal care products manufacturers are investing a lot in research to create products that work for different skin types and address common concerns like aging, acne, dryness, and sun protection. Today, companies increasingly turn to social media and influencers to promote their latest products. Through influencer marketing, businesses can broaden their audience and spark discussions about their offerings. Additionally, firms are embracing personalization in skincare, employing quizzes and tools to suggest products tailored to individual skin types.

For example, Hyram Yarbro is a famous beauty influencer with millions of followers around TikTok and YouTube. He is a skincare expert who has a specific way of doing things - he focuses on the ingredients' composition rather than the brand. He recommends skincare products, herbal remedies, and other natural skincare products with no harmful additives.

Herbal Personal Care Products Industry News

• In September 2024, Indus Valley Organic debuted its inaugural line of ready-to-apply herbal hair care pastes, harnessing the power of traditional ingredients like amla, bhringraj, shikakai, and brahmi, complemented by a blend of over 24 whole herbs.
  
• In February 2024, Herbal Essences unveiled 11 newly crafted shampoos and conditioners in India. Each formulation boasts a unique blend of pure aloe and camellia oil, meticulously certified by experts from The Royal Botanic Gardens, KEW, and handpicked by Herbal Essences.
  
• In October 2023, Himalaya broadened its herbal offerings with a fresh turmeric line, launching at the Deshapriya Park pandal in Kolkata, India. Himalaya's turmeric lineup features an array of products, including face wash, scrub, serum, cream, and sheet mask. Leveraging the age-old benefits of turmeric, the company asserts its extraction follows the Svarasa method, a practice endorsed by Ayurveda.
  

The herbal personal care products market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Skin care products
  • Face creams & lotions
  • Body creams & lotions
  • Moisturizers
  • Cleansers
  • Sunscreens
  • Anti-aging products
  • Serums
  • Other (exfoliators, eye creams, lip care etc.)
• Oral care products
  • Toothpaste
  • Mouthwash
  • Tooth powder
  • Other (breath fresheners etc.)
• Makeup and color cosmetics
  • Foundation
  • Lipsticks
  • Eyeliners
  • Powders
  • Others (makeup removers, blushes and highlighters)
• Bath & Shower Products
  • Soaps
  • Shower gels
  • Bath oils
  • Bath salts
  • Others (bath bombs, scrubs etc.)
• Fragrances
  • Perfumes
  • Deodorants
  • Body mists
  • Others (roll-ons, solid perfumes)
• Baby care products
  • Shampoos
  • Lotions
  • Oils
  • Wipes
  • Powder
  • Others (diaper creams, etc.)
• Grooming products
  • Beard oils
  • Aftershave lotions
  • Shaving creams
  • Others (waxing strips and kits, razors and trimmers etc.)
• Hair care products
  • Shampoos
  • Conditioners
  • Hair oils
  • Hair masks
  • Hair serums
  • Other (hair tonics, hair sprays, hair dyes and colors etc.)
• Others (intimate care, nail care etc.)

Market, By Skin Type

• Normal skin
• Dry skin
• Oily skin
• Combination skin
• Sensitive skin

Market, By Form

• Creams
• Lotions
• Liquids
• Bars
• Gels
• Oils
• Other (foam, sprays, powders, etc.)

Market, By Ingredient

• Plant-based ingredients
• Essential oils
• Natural extracts
• Other herbal ingredients (activated charcoal, dead sea minerals)

Market, By Consumer Group

• Men
• Women
• Children

Market, By Price

• Low
• Medium
• High

Market, By Distribution Channel

• Online retail
  • E-commerce platforms
  • Brand websites
• Offline retail
  • Supermarkets/hypermarkets
  • Specialty stores
  • Pharmacies & drugstores
  • Departmental stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa