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Healthcare Gamification Market Size
Healthcare Gamification Market size was more than USD 10 billion in 2022 and is projected to observe a 10.5% CAGR from 2023 to 2032
The prevalence of chronic diseases and the adoption of unhealthy and sedentary lifestyle changes are expected to drive market growth. The healthcare sector has undergone transformative growth supported by the development of digital and mobile technologies for the treatment of chronic illnesses. Proper management of diseases necessitates routine testing and monitoring. Gamification helps manage diabetic care by tracking and measuring blood glucose, insulin, and food intake while sharing progress and rewarding users. Managing diabetes through self-care is made possible for patients through gamification in the healthcare sector.
Challenges in long-term user engagement could impact the healthcare gamification industry growth. The gaming features and design strategies used in these solutions mostly lead to short-term behavioral changes, which makes long-term engagement an issue. The learner's engagement issue has typically been observed from a pedagogical and psychological perspective. Another significant factor that limits long-term user involvement is the lack of application interoperability.
How big is the global healthcare gamification market?
Global healthcare gamification market size was more than USD 10 billion in 2022 and is projected to observe a 10.5% CAGR from 2023 to 2032.
What are the factors driving the demand for serious games in healthcare?
Healthcare gamification market share from the serious games segment is expected to surpass nearly USD 2.9 billion by 2032 as it helps spark interest in the education, training, and performance evaluation of patients.
Who are the leading providers of healthcare gamification solutions?
Bunchball, Inc., BrainLAB AG, EveryMove Inc., Google LLC, Ayogo Health Inc., Microsoft Corporation, and Nike, Inc., among others are the prominent players in the global healthcare gamification market.
Why is the Europe healthcare gamification industry growing?
The Europe healthcare gamification market is expected to surpass around USD 6.95 billion by end of 2032 as consumers and enterprises continue to embrace gamified business methods.