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Headwear Market Share
The market is fragmented, with many players ranging from global giants to regional and niche brands, all meeting different consumer needs. Five key players dominate this market: New Era Cap, Nike, Adidas, Under Armour, and Boardriders (which includes Quiksilver and Roxy). These companies lead due to strong brand recognition, wide product ranges, and smart strategies. New Era Cap is known for its iconic baseball caps and collaborations with sports teams and celebrities, making it influential in both sports and streetwear. Nike and Adidas, two of the largest sportswear brands, use their vast distribution networks, constant innovation, and focus on performance to lead the market.
Nike emphasizes innovative materials and trendy designs, while Adidas combines its sports heritage with sustainable practices, appealing to both athletes and fashion-conscious consumers. Under Armour, known for its performance-enhancing apparel, brings innovation and comfort to sports headwear, targeting athletes with moisture-wicking and breathable fabrics. Boardriders, through brands like Quiksilver and Roxy, captures the action sports and outdoor lifestyle markets, appealing especially to younger, adventure-seeking consumers.
Headwear Market Companies
Major players operating in the market are:
- Adidas
- Boardriders
- New Balance
- New Era Cap
- Nike
- Pipolaki
- Superdry
- Under Armour
- New Balance
- The Gap
- Callaway Golf
- Superdry
- Carhartt
- Columbia Sportswear
- The Burton Corporation
How big is the headwear market?
The headwear industry was valued at USD 28.2 billion in 2023 and is estimated to grow at a 6.7% CAGR from 2024 to 2032, driven by changing consumer preferences and technological advancements.
Why is the caps and hats segment growing?
The caps and hats segment generated USD 10.8 billion in 2023 and is expected to reach USD 19.8 billion by 2032, due to their versatility, cultural significance, and broad consumer appeal.
What is the market share of the U.S. in the North American headwear industry?
The U.S. dominated the North American headwear market with a 55.5% share in 2023 and is expected to grow at a 7% CAGR during the forecast period, driven by a large and diverse consumer base and the popularity of sports.
Who are some of the prominent players in the headwear industry?
Key players in the market include Adidas, Boardriders, New Balance, New Era Cap, Nike, Pipolaki, Superdry, Under Armour, and The Gap.