Hazelnut Milk Market Size - By Form (Powder, Liquid), By Sugar content (Sweetened, Unsweetened), By End-Use (Food and beverages, Nutraceuticals, Pharmaceuticals, Personal Care, Others), By Distribution Channel (Offline, Online) & Forecast, 2024-2032

Hazelnut Milk Market Size

Hazelnut Milk Market size achieved USD 81.2 million in 2023 and is expected to grow at 9.3% CAGR from 2024 to 2032, attributed to the expanding application scope of hazelnut milk in food and beverages, nutraceuticals, pharmaceuticals, personal care and others. The market is experiencing robust growth driven by increasing consumer interest in plant-based alternatives to dairy. Health-conscious trends and dietary preferences, such as veganism and lactose intolerance are propelling the demand for hazelnut milk.
 

Hazelnut milk's nutritional benefits, including being rich in vitamins, minerals, and antioxidants, further enhance its appeal. Product innovations, such as flavored varieties and organic options, cater to diverse consumer tastes. Geographically, North America and Europe lead in adoption, while Asia Pacific shows promising growth. With expanding distribution channels and rising awareness, the hazelnut milk market is poised for continued expansion in the global beverage industry.
 

The hazelnut milk market is experiencing significant growth primarily due to rising health consciousness and the increasing popularity of vegan and dairy-free diets. Consumers are increasingly aware of the nutritional benefits of hazelnut milk, which offers vitamins, minerals, and antioxidants. This awareness is driving demand among health-conscious individuals looking for alternatives to dairy products.
 

Moreover, the growing vegan and lactose-intolerant consumer segments are actively seeking dairy-free options, further boosting the market for hazelnut milk. As a result, manufacturers are expanding their product offerings to meet this demand, innovating flavored varieties and organic options to cater to diverse consumer preferences and dietary needs.
 

Significant challenges facing the hazelnut milk market include cost constraints and supply chain vulnerabilities. Hazelnut milk production typically incurs higher costs compared to other plant-based alternatives like almond or soy milk due to the expense of hazelnuts and the complexity of extraction and processing. This can limit affordability and competitive pricing, hindering broader consumer adoption.
 

Additionally, the hazelnut supply chain faces potential disruptions from factors such as weather fluctuations, crop diseases, and geopolitical tensions in major hazelnut-producing regions like Turkey and Italy. Ensuring a stable and reliable supply of hazelnuts is crucial for maintaining consistent production and meeting growing market demand.
 

Hazelnut Milk Market Trends

The hazelnut milk industry is witnessing several key trends that are shaping its growth trajectory. There is a notable shift towards plant-based diets and veganism, driven by increasing health awareness and ethical considerations, which is expanding the consumer base for hazelnut milk. Product innovation is another significant trend, with manufacturers introducing flavored varieties, organic options, and fortified versions to cater to diverse consumer preferences and nutritional demands. Additionally, the rising popularity of dairy alternatives due to lactose intolerance and dairy allergies further fuels market growth.
 

Hazelnut Milk Market Analysis

The powdered segment will capture USD 68.4 million and demonstrate a 9.1% CAGR through 2032. The powdered segment in the market holds promising scope driven by convenience, longer shelf life, and versatility in culinary applications. Powdered hazelnut milk offers ease of storage and transportation compared to liquid forms, appealing to consumers seeking convenient, on-the-go options. It is also gaining popularity in foodservice and baking industries for its ability to blend seamlessly into various recipes and beverages.
 

Moreover, advancements in powder formulation technology, including improved solubility and flavor retention, enhance product appeal. As health-conscious and vegan dietary trends continue to rise globally, the powdered segment is poised for significant growth and market expansion.
 

The sweetened segment will expand to USD 56.3 million and garner an 9.1% CAGR from 2024 to 2032. The sweetened segment within the hazelnut milk market holds promising scope driven by consumer preferences for indulgent and flavorful beverages. Sweetened hazelnut milk variants, often enhanced with natural sweeteners like cane sugar or stevia, cater to those seeking a more palatable alternative to traditional dairy milk. This segment appeals particularly to consumers looking for a delicious yet healthier option for coffee, cereal, and baking applications.
 

Manufacturers are leveraging this trend by introducing innovative flavors and packaging options, targeting both health-conscious individuals and those seeking a dairy-free, sweetened beverage experience. As consumer demand for dairy alternatives continues to rise, the sweetened hazelnut milk segment is expected to grow further, supported by ongoing product diversification and marketing efforts.
 

The food and beverages segment will expand to USD 48.1 million and garner an 9% CAGR from 2024 to 2032. The scope of hazelnut milk in food and beverages is expanding significantly as consumers increasingly adopt plant-based diets and seek alternatives to dairy products.
 

Hazelnut milk's rich, nutty flavor and creamy texture make it versatile for use in various applications, including coffee beverages, smoothies, baking recipes, and as a dairy substitute in cooking. Its nutritional profile, often enriched with vitamins and minerals, appeals to health-conscious consumers. As manufacturers innovate with new flavors, formulations, and packaging options, hazelnut milk is gaining traction across cafes, grocery shelves, and online platforms worldwide, indicating strong growth potential in the food and beverage industry.
 

The hazelnut milk market from offline segment will expand to USD 64.4 million and garner an 9.1% CAGR from 2024 to 2032. The offline distribution channel for hazelnut milk presents significant scope as it caters to a wide range of consumer preferences and convenience. Hazelnut milk is increasingly available in supermarkets, health food stores, specialty grocers, and convenience stores, making it accessible to a diverse demographic.
 

The presence of hazelnut milk in cafes, restaurants, and coffee chains further enhances its visibility and adoption among consumers looking for dairy alternatives. With growing consumer awareness and demand for plant-based options, expanding distribution networks and strategic partnerships with retailers are crucial for maximizing reach and capturing market share offline, ensuring continued growth in this segment.
 

North America hazelnut milk market will record 9.6% CAGR during 2024 and 2032, driven by rising consumer demand for plant-based and dairy-free alternatives. Consumers in North America are increasingly health-conscious, seeking products that are nutritious and environmentally friendly, making hazelnut milk an attractive option due to its rich flavor, health benefits, and sustainability.
 

The region's strong cultural inclination towards coffee and baking further boosts the demand for hazelnut milk as a popular dairy substitute. Additionally, the presence of numerous health food stores, specialty retailers, and the increasing availability in mainstream supermarkets and online platforms enhances market penetration. North America countries stringent regulations also ensure high product standards, fostering consumer trust and market expansion.
 

Hazelnut Milk Market Share

Companies, including Whitewave Foods, Blue Diamond Growers, Daiya Foods Inc., Tofutti Brands Inc., are increasing their market foothold by investing heavily in R&D. Hazelnut milk industry players adopt strategies such as product diversification, focusing on flavored varieties and organic options to cater to diverse consumer preferences and health trends. They emphasize brand visibility through robust marketing campaigns, leveraging social media, and partnerships with cafes and health food stores.
 

Enhancing distribution networks is key, expanding presence in supermarkets, specialty retailers, and online platforms to maximize accessibility. Quality assurance and sustainability initiatives, including sourcing from certified suppliers and eco-friendly packaging, enhance consumer trust. Furthermore, strategic collaborations with food service providers and continual innovation in formulations ensure competitiveness and sustained growth in the market.
 

Hazelnut Milk Market Companies

Top companies operating in the hazelnut milk industry include:

• Whitewave Foods
• Blue Diamond Growers
• Daiya Foods Inc.
• Tofutti Brands Inc.
• SunOpta Inc.
• Fine Japan Co. Ltd.
• Hain Celestial Group
• Galaxy Nutritional Foods, Inc.
• Nature’s Choice B.V.
• VitaHazelnut Australia Products Pty. Ltd.
   

Hazelnut Milk Industry News

• In May 2024, Lactalis Canada launched a plant-based milk brand called Enjoy. Hazelnut milk is one of the varieties offered as part of the brand.
   
• In September 2023, Hazelicious made its entry into the industry with the launch of its line of hazelnut milk products.
   

The hazelnut milk market research report includes in-depth coverage of the industry, with estimates and forecasts in terms of revenue and volume (USD Million) (Tons) from 2021 to 2032, for the following segments:

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Market, By Form

• Powder
• Liquid

Market, By Sugar Content

• Sweetened
• Unsweetened

Market, By End-Use

• Food and beverages
• Nutraceuticals
• Pharmaceuticals
• Personal Care
• Others

Market, By Distribution Channel

• Offline
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA