Glamping Market Analysis

Based on accommodation type, the cabin and pods segment dominated around USD 0.88 billion revenue in 2022. Cabins and pods provide a higher level of shelter and insulation compared to traditional tents, making them suitable for year-round glamping. This expanded seasonal availability attracts guests during off-peak months, increasing revenue potential for glamping operators. Additionally, cabins and pods can vary widely in size and design, appealing to a broad spectrum of travelers, from couples seeking a romantic getaway to families looking for spacious accommodations.

Based on age group, The age group of 18-35 segment accounted for more than 45% of the glamping market share in 2022, as 18-35 age group is more likely to seek out experiential and adventure-based travel, valuing authenticity, and meaningful experiences over traditional luxury. Glamping allows them to immerse themselves in the outdoors, whether it's in a secluded forest, on a picturesque hillside, or near a pristine beach, without sacrificing comfort or safety.

Based on application, the family travel segment held over 50.4% of the glamping market share in 2022. Glamping accommodations provide families with a comfortable and convenient way to experience the great outdoors. Unlike traditional camping, glamping offers amenities such as comfortable beds, private bathrooms, and fully equipped kitchens, which are essential for families with children. This added comfort and convenience make outdoor adventures more accessible and enjoyable for parents and their kids. Thus, this above factor is contributing to the market growth.

The Europe glamping market size reached USD 0.68 billion in 2022. Europe has a rich cultural heritage and a tradition of camping and outdoor activities, making glamping a natural extension of these pursuits. Travelers in Europe are increasingly seeking authentic and immersive experiences, and glamping allows them to connect with nature while enjoying the comforts and conveniences of modern accommodations.

Additionally, the glamping industry in Europe has witnessed substantial investment and innovation. Many glamping operators are continually upgrading and diversifying their offerings, introducing unique and stylish accommodations such as treehouses, yurts, safari tents, and geodesic domes. These options cater to a wide range of preferences and budgets, making glamping accessible to a broad spectrum of travelers.