Garment Steamers Market - By Type, By Power Type, By Height, By Price, By End Use, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Garment Steamers Market Size

The global garment steamers market size was valued at USD 2.3 billion in 2023 and is anticipated to register a CAGR of over 6.4% between 2024 and 2032. The garment steamer market is experiencing substantial growth, driven by increasing consumer demand for efficient and convenient alternatives to traditional ironing.
 

As lifestyles become more fast-paced, consumers are opting for portable and effective steamers that effortlessly eliminate wrinkles. This trend is particularly notable among younger demographics and urban residents who prioritize speed and functionality in home care solutions. Another critical growth driver is the heightened awareness of fabric care and hygiene. Garment steamers, which effectively eradicate bacteria and allergens without the use of harsh chemicals, appeal to health-conscious consumers. This trend is further supported by rising disposable incomes, enabling more individuals to invest in premium home appliances. Additionally, the expansion of the fashion industry has intensified the need for steamers that can safely manage various fabrics, encouraging more consumers to purchase them.
 

According to the International Housewares Association, the demand for garment steamers has increased by 15% annually over the past three years. Furthermore, data from the American Apparel & Footwear Association indicates that the growing fashion industry has led to a 20% rise in the sales of fabric care appliances, including garment steamers, over the same period.
 

Garment Steamers Market Trends

Portable, handheld models are emerging as a dominant trend in the garment steamer market, catering to contemporary on-the-go lifestyles. These compact, travel-friendly steamers are becoming essential for frequent travelers and young professionals. As sustainability concerns rise, eco-friendly steamers that utilize minimal water and energy are also gaining popularity. Furthermore, advanced steamers featuring rapid heating, adjustable steam settings, and fabric-specific modes are attracting a diverse consumer base, emphasizing convenience and fabric safety. According to the International Housewares Association, the demand for portable and eco-friendly garment care solutions has seen a significant increase, validating these trends in the market.
 

In the garment steamer market, traditional irons continue to present a significant challenge. Many consumers, accustomed to using irons for wrinkle removal, often do not perceive steamers as a necessary alternative. Traditional irons, typically more affordable, are widely regarded as versatile tools, particularly for pressing sharp creases in formal wear. This entrenched preference for conventional irons limits the adoption of steamers, especially among cost-sensitive or habit-driven consumers who prefer familiar fabric care tools.
 

Garment Steamers Market Analysis

Based on type, the market is classified into handheld and upright garment steamers. Handheld garment steamers dominated the market in 2023, acquiring a market of USD 1.5 billion and are expected to grow at a CAGR of 6.5% during the forecast period from 2024-2032. Handheld garment steamers currently dominate the market due to their portability, ease of use, and efficiency in removing wrinkles quickly. As convenience becomes increasingly important, particularly among young professionals and travelers, these compact models have surpassed larger, bulkier alternatives in preference. Their versatile design, suitable for various fabrics, makes them ideal for both home and travel use, driving consistent demand in urban and space-conscious markets.
 

Based on distribution channel, the garment steamers market is segmented into online and offline. The online segment dominated the market in 2023 by acquiring a market share of 55.9% and are expected to grow at a CAGR of 6.6% during the forecast period from 2024-2032. The online distribution channel has become essential in the garment steamer market, facilitating broader product reach and easier comparison shopping. E-commerce platforms provide consumers with access to a wide range of models, competitive pricing, and reviews, aiding in informed purchase decisions. The convenience of home delivery and frequent online discounts further boost sales, making online shopping the primary channel, especially in regions with limited retail access to specialty appliances.
 

U.S. accounted for USD 600 million of garment steamers market in 2023 and is expected to grow at a CAGR of 6.5% during the forecast period from 2024-2032. The U.S. dominates the garment steamer industry, driven by high disposable incomes, a preference for convenient home appliances, and a significant urban consumer base. Americans increasingly seek efficient garment care solutions, boosting the popularity of innovations like handheld steamers.
 

North America: The U.S. dominates the garment steamers market, driven by high disposable incomes, a preference for convenient home appliances, and a significant urban consumer base. Americans increasingly seek efficient garment care solutions, boosting the popularity of innovations like handheld steamers. Established brands such as Conair and Jiffy Steamer further enhance market demand, positioning the U.S. as a key region for innovation and sales.
 

Similarly, Canada’s garment steamer market is significant, propelled by consumer preferences for convenience and fabric care. Canadians prioritize household efficiency and eco-friendly products, leading to a growing adoption of garment steamers that offer quick results without ironing. The rise of e-commerce and the availability of high-quality portable models have strengthened the market.
 

Europe: The Europe market with a market share of around 29.4% in 2023 and anticipated to grow with a CAGR of around 6.2% during the forecast period. Europe commands a substantial portion of the global garment steamer market, driven by an increasing demand for efficient, space-saving appliances. European consumers prioritize convenience, fabric care, and sustainability, which has led to a surge in the popularity of garment steamers. The region's emphasis on quality and eco-friendly products further supports market growth.
 

In terms of country, Germany garment steamers market expressing notable growth rate of around 6.5% in 2023. Germany plays a pivotal role in Europe's garment steamer market, supported by its strong retail infrastructure and consumer preference for high-quality, durable appliances. As one of the largest markets in Europe, German consumers favor advanced, reliable steamers with innovative features. The demand for compact, efficient steamers is increasing, driven by busy urban lifestyles and a growing interest in effective and sustainable home care solutions.
 

Asia Pacific: The APAC market with a market share of around 22.3% in 2023 and anticipated to grow with a CAGR of around 6.8% during the forecast period. The Asia-Pacific region is witnessing significant growth in the garment steamer market, driven by rapid urbanization, rising disposable incomes, and changing consumer lifestyles. Increasing adoption of time-saving appliances among busy professionals and households has boosted demand for garment steamers. The rise of e-commerce platforms also plays a crucial role in making these products more accessible to consumers across the region, especially in emerging markets with growing middle-class populations.
 

In terms of country, China market expressing notable growth rate of around 6.9% in 2023. China leads the garment steamer market in the Asia-Pacific region, capitalizing on its extensive manufacturing base and rising domestic demand. As one of the world's largest consumer markets, China has experienced a significant increase in garment steamer usage. This growth is driven by urbanization, improved living standards, and a demand for efficient, space-saving solutions.
 

Garment Steamers Market Share

The global market is moderately fragmented, with prominent players, such as Philips, Rowenta, Conair, Jiffy Steamer, Pure enrichment holding a market share of ~30-35%.
 

In the garment steamer market, companies strive for dominance through product innovation, quality, competitive pricing, and enhanced customer convenience. They emphasize features such as faster heating times, adjustable steam settings, and compact, portable designs to meet consumer demands for efficiency and ease of use. Additionally, the introduction of eco-friendly, energy-efficient models and competitive pricing strategies distinguish companies in the market. Strong brand recognition, superior customer service, and an effective online presence are crucial for gaining market share, especially in highly competitive regions like North America and Europe.
 

Garment Steamers Market Companies

Major players operating in the garment steamers industry are:

• Black+Decker
• Conair
• Electrolux
• Hamilton Beach
• Jiffy Steamer
• Panasonic
• Philips
• Pure Enrichment
• PurSteam
• Reliable Corporation
• Rowenta
• SALAV
• Steamfast
• Sunbeam
• Tefal
   

Garment Steamers Industry News

• In December 2023, Philips introduced its latest garment steamer: the Philips 7000 series handheld model, STH7040/80, featuring a moving steam head. This advanced steamer incorporates OptimalTEMP technology, ensuring safe use on any ironable fabric without the risk of burns. Designed for enhanced durability, it offers a lifespan up to 70% longer than standard models.
   
• In 2023, Black+Decker launched a new garment steamer equipped with smart technology, allowing users to control the device via a mobile app. The steamer boasts a rapid heat-up time and a continuous steam output, making it ideal for quick touch-ups.
   

This garment steamers market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type  

• Handheld
• Upright

Market, By Power Type

• Under 1000W
• Between 1000-1500W
• Above 1500W

Market, By Height

• Below 20 cm
• Between 20-24 cm
• Above 24cm

Market, By Price Range Type

• Low
• Medium
• High

Market, By End Use

• Residential
• Commercial
• Industrial

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Specialty stores
  • Hypermarkets
  • Others (Electronics stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa