Food Chopper Market – By Product Type, By Material, By Capacity, By End-Use, By Distribution Channel, Analysis, Share, Growth Forecast, 2024 - 2032

Food Chopper Market Size

The global food chopper market size was valued at USD 1.75 Billion in 2023 and is estimated to grow at a CAGR of over 5.5% from 2024 to 2032. As lifestyles become busier, consumers are turning to appliances that streamline food preparation.
 

Food choppers, adept at chopping, slicing, and dicing, have gained popularity among home cooks and those pressed for time. Urban areas, with their time constraints and compact kitchen spaces, show a heightened demand for these versatile, space-saving appliances.
 

Food Chopper Market Trends

Online shopping has empowered consumers to effortlessly compare products, peruse reviews, and explore a broader spectrum of brands and models. This trend resonates most with younger, tech-savvy individuals who prioritize the convenience of digital shopping. In response, numerous brands are rolling out exclusive models and discounts, available solely through online platforms.
 

As awareness of the health benefits of home-cooked meals and fresh ingredients rises, so does the demand for food choppers. These tools simplify ingredient preparation, making them indispensable for those prioritizing healthy eating and home cooking.
 

Food chopper sales face challenges from the rising popularity of multifunctional appliances, like food processors and blenders, which provide chopping and other features. In emerging economies, where price sensitivity is prevalent, the higher price point of advanced or electric food choppers could hinder their widespread adoption.
 

Food Chopper Market Analysis

Based on product type, the food chopper market can be segmented into manual food choppers and electric food choppers. The electric food choppers segment accounted for revenue of around USD 1,094 Million in the year 2023 and is estimated to grow at a CAGR of around 5.5% from 2024 to 2032.
 

Electric choppers boast advanced features, including multiple speed settings, pulse functions, interchangeable blades, and detachable containers, all of which enhance their versatility and usability. Innovations such as quieter motors, enhanced blade designs, and added safety features further boost the appeal of electric choppers, motivating consumers to transition from manual to electric models.
 

Based on the end-use, the food chopper market is categorized as residential and commercial. The residential segment held around 71% of the total market share in 2023 and is anticipated to grow at a CAGR of 5.5% during the forecast period.
 

As consumers increasingly move away from pre-packaged, processed foods, many are opting to prepare fresh meals at home. Food choppers play a pivotal role in this shift, streamlining the incorporation of fresh fruits, vegetables, and herbs into everyday meals. This emphasis on healthy eating resonates strongly with younger generations and families, who view food choppers as indispensable for crafting salads, smoothies, salsas, and a variety of other fresh dishes.
 

The U.S. food chopper market accounted for revenue of around USD 530 million in the year 2023 in North America and is estimated to grow at a CAGR of around 5.9 % from 2024 to 2032. In the U.S., a growing number of health-conscious consumers are opting to prepare fresh, nutritious meals at home, steering clear of processed or pre-prepared foods.
 

Food choppers facilitate the quick preparation of vegetables, fruits, and other wholesome ingredients, simplifying the pursuit of a balanced diet. This heightened emphasis on health and wellness, particularly among millennials and Gen Z, has propelled food chopper sales, aligning with the wider "clean eating" movement.
 

North America: North America boasts prominent kitchen appliance brands like Cuisinart, KitchenAid, and Hamilton Beach, renowned for their innovative and high-quality food choppers. Their dominance in the region not only shapes global trends but also motivates rival brands elsewhere. Frequently, these brands unveil new models and features, including multi-functional electric choppers, establishing global benchmarks. With their international expansion, they seamlessly introduce North American standards and preferences to markets worldwide.
 

Europe: Germany, home to major retailers such as MediaMarkt, Saturn, and Euronics, boasts a robust retail network. This positions the country as a pivotal hub for distributing kitchen appliances throughout Europe. Consequently, food choppers gain heightened accessibility and visibility, broadening their reach in both local and regional markets.
 

Asia Pacific: China food chopper market stands as a global powerhouse in the manufacturing of kitchen appliances, notably food choppers. Prominent brands, both local and international, including Xiaomi, Midea, and Philips, are producing top-tier food choppers in China. This not only fuels domestic consumption but also bolsters exports throughout the Asia Pacific. China's status as a manufacturing epicenter plays a pivotal role in reducing production costs, thereby enhancing the affordability and accessibility of these appliances for consumers.
 

Middle East: Saudi Arabia's urban centers, including Riyadh, Jeddah, and Dammam, are home to most of the country's population, leading to bustling lifestyles. As many households now feature dual-income earners, the demand for time-saving kitchen appliances has surged. Food choppers, adept at swiftly handling tasks such as chopping vegetables, fruits, and meats, are perfectly positioned to cater to this rising demand.
 

Food Chopper Market Share

The industry showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Hamilton Beach Brands, Inc., Breville Group Limited, Tupperware Brands Corporation, Koninklijke Philips N.V., and Groupe SEB (Moulinex). These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
 

Food Chopper Market Companies

Major players operating in the food chopper industry are:

• Braun GmbH
• Breville Group Limited
• Cuisinart
• Groupe SEB (Moulinex)
• Hamilton Beach Brands, Inc.
• KitchenAid
• Koninklijke Philips N.V.
• Magimix
• OXO International Ltd.
• Preethi Kitchen Appliances Pvt Ltd
• Proctor Silex Co., Inc.
• SharkNinja Operating LLC
• Stanley Black & Decker, Inc.
• Tupperware Brands Corporation
• Zyliss USA
   

Food Chopper Industry News

• In September 2024, Breville teamed up with Crate & Barrel to unveil a new collection of its appliances, featuring a unique Almond Nougat colorway. This strategic partnership sought to bolster Breville's foothold in the upscale kitchen appliance market.
   
• In April 2023, BLACK+DECKER unveiled new attachments for its cordless kitchen multi-tool, the BLACK+DECKER Kitchen Wand™, boosting its utility for home chefs. The new attachments, a food chopper and a hand mixer, are designed to streamline meal prep. The food chopper boasts features like measurement markings and a liquid port, enabling chopping, dicing, and blending.
   

This food chopper market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Million Units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• Manual food choppers
• Electric food choppers

Market, Material

• Plastic
• Stainless steel
• Glass

Market, Capacity

• Small
• Medium
• Large

Market, End-Use

• Residential
• Commercial

Market, Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa