Europe Payment Orchestration Platform Market Size

The Europe payment orchestration platform market size was valued at USD 344.8 million in 2024 and is estimated to register a CAGR of 19.7% between 2025 and 2034. The rising adoption of digital and contactless payments driven majorly by growing consumer preference in driving the growth of the market. According to Statista, the transaction value of digital payments in Europe is expected to reach USD 2.08 trillion in 2024 from 1.72 trillion in 2023.

As consumers seek more convenient and secure payment methods such as mobile wallets, online payments, and QR codes, businesses must adopt various platforms that support a variety of payment methods. Payment orchestration platforms help companies manage multiple payment methods from a single solution, providing a seamless experience for customers. This trend is especially strong in the UK, France, and the Nordics, where digital payment adoption is growing rapidly.

Additionally, the growth of the market in the region can be attributed to the increasing globalization of e-commerce and expansion of businesses into new regions which has increased the need payment solutions among European businesses that can handle multiple currencies and cross-border transactions. Payment orchestration platforms are crucial as they help businesses handle international payments and different currencies easily. This simplifies payment processing, lowers cross-border transaction costs, and provides a consistent payment experience for international customers.

Additionally, the rise of e-commerce has increased the demand for advanced payment solutions. Payment orchestration platforms help e-commerce companies in managing multiple payment methods, such as credit cards and digital wallets, in one system. This makes transactions faster and more secure for both consumers and businesses.

Europe Payment Orchestration Platform Market Trends

The market is witnessing integration of AI and machine learning into payment orchestration platforms. These technologies help businesses analyze transaction data, predict customer behavior, and improve payment authorization and fraud detection. AI and ML technologies are being majorly leveraged in B2B orchestration platforms to automate payment processes, detect fraudulent activities, and provide personalized insights.  Companies are launching AI based payments orchestration platforms for global enterprises. For instance, in April 2024, Emagia launched a B2B Payments Orchestration Platform aimed at global enterprises. This AI-powered platform streamlines B2B payments processes, offering efficiency and scalability. 

Companies operating in the market are forming strategic partnerships to offer innovative orchestration platforms solutions. For instance, in February 2024, FinMont partnered with ConnexPay, a B2B payments platform. This collaboration integrated ConnexPay's all-in-one payments solution into FinMont's travel orchestration platform, enhancing payment processing efficiency and providing comprehensive payment capabilities to businesses in the travel industry.

A significant challenge for the European payment orchestration platform market is cybersecurity threats. As payment systems move online, they become targets for cyberattacks. Issues such as data breaches, account takeovers, and phishing attacks put both service providers and users at risk. Payment orchestration platforms need to use strong security measures including encryption, tokenization, and multi-factor authentication to protect financial data. Additionally, they must keep investing in cybersecurity to stay ahead of new threats.

Europe Payment Orchestration Platform Market Analysis

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Based on platform, the market is divided into B2B, B2C and C2C. In 2024, the B2B segment held a market share of over 55% and is expected to cross USD 800 million by 2034. As European businesses grow internationally, they need a system to manage payments in different currencies and methods efficiently.

B2B payment orchestration platforms help businesses to handle various payment methods, currencies, and compliance needs, making operations smoother and improving cash flow. These platforms simplify managing multiple payment gateways, offering cost-effective solutions for transaction reconciliation, invoicing, and better payment workflows.

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Based on end-use, the Europe payment orchestration platform market is categorized into BFSI, retail & e-commerce, healthcare, travel & hospitality and others. The retail & e-commerce segment held a market share of around 36% in 2024. The retail and e-commerce sectors across Europe are rapidly adopting payment orchestration platforms to provide an integrated, omnichannel shopping experience. This improves customer satisfaction by offering seamless payment experience.

Furthermore, retailers are investing in strategies to ensure consistent payment experiences across all platforms. Payment orchestration platforms make it easy to integrate these channels. With the rise of digital wallets, Buy Now Pay Later (BNPL) services, and other payment methods, e-commerce businesses use these platforms to manage and integrate various payment options.

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U.K. payment orchestration platform market accounted for 20% of the revenue share in 2024. The growth of market in the region is driven by open banking rules and a strong fintech sector. British financial institutions and e-commerce businesses focus on integrating with third-party providers to offer new payment solutions such as account aggregation, BNPL, and embedded finance.

The U.K.'s regulatory environment promotes financial transparency, security, and consumer data protection, boosting the adoption of payment orchestration platforms. This demand for versatile platforms that combine multiple payment options, improve customer experience, and comply with regulations makes the UK one of the most advanced regions in Europe for payment orchestration.

Germany's strong export market requires efficient international payment processing. Payment orchestration platforms help German businesses handle secure cross-border payments, supporting global trade. The rise in digital payments, especially mobile and contactless, increases the need for these platforms to integrate new technologies into existing business models.

The growing acceptance of mobile wallets and one-click payments drives demand for orchestration platforms that simplify payment processing and reduce transaction costs in France. For instance, in March 2024, CellPoint Digital partnered with La Compagnie, a French airline that offers business class-only transatlantic flights. The collaboration aims to help La Compagnie optimize its payment processes, lower transaction costs, and provide more flexible payment options to its passengers.

Europe Payment Orchestration Platform Market Share

Paysafe and Payoneer hold a market share of around 10% in the Europe payment orchestration platform industry. Paysafe is expanding its payment solutions to offer a more flexible platform. They are adding new payment methods such as cryptocurrencies, Buy Now BNPL, and other options to meet the needs of European businesses. Furthermore, the company is forming partnerships and making acquisitions to strengthen its presence in Europe. Working with local and international merchants helps them enter fast-growing sectors like e-commerce and digital payments.

Payoneer is focused on improving its cross-border payment services to help European businesses access global markets easily. This includes enabling payments in multiple currencies and managing local bank transfers, meeting the needs of international merchants. Additionally, the company focuses on empowering SMEs in Europe by providing them with efficient payment processing solutions. This helps the company in strengthening its presence in the market.

Europe Payment Orchestration Platform Market Companies

Major players operating in the Europe payment orchestration platform industry include:

• Akurateco
• BlueSnap
• CellPoint
• Checkout.com
• IXOPAY
• Payoneer
• PayPal (Braintree)
• Paysafe
• Recurly
• Spreedly
  

Europe Payment Orchestration Platform Industry News

• In October 2024, Fabrick partnered with TerraPay to enhance cross-border payment processes across Europe. This collaboration aims to simplify payments for businesses through a unified platform, initially targeting the Italian market. By integrating TerraPay’s global network with Fabrick’s BaaS platform, the partnership seeks to reduce operational costs, improve security, and ensure regulatory compliance.
  
• In June 2024, BR-DGE, a payment orchestration platform based in Edinburgh, announced a partnership with Trustly, a global open banking solutions provider. This integration will enable BR-DGE’s customers to access Trustly's open banking capabilities, allowing them to offer seamless deposits, withdrawals, and other financial services.
  

The Europe payment orchestration platform market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2034, for the following segments:

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Market, By Platform

• B2B
• B2C
• C2C

Market, By Enterprise Size

• Small enterprises
• Medium enterprises
• Large enterprises

Market, By Functionality

• Cross border transaction
• Risk management
• Advanced analytics & reporting

Market, By End-Use

• BFSI
• Retail & E-commerce
• Healthcare
• Travel & hospitality
• Others

The above information is provided for the following countries:

• UK
• Germany
• France
• Italy
• Spain
• Russia
• Nordics
• Benelux
• Poland
• Austria
• Rest of Europe