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IBM and Siemens collectively held a substantial market share of over 13% in the embedded software industry in 2024. IBM and Siemens hold a significant share of the embedded software industry due to their expertise in industrial automation, IoT, and enterprise solutions. IBM uses its capabilities in AI, cloud computing, and data analytics to develop advanced embedded software for industries such as healthcare, automotive, and manufacturing. Similarly, Siemens, a leader in Industry 4.0 and smart manufacturing, combines embedded software with advanced automation and industrial IoT systems to meet the increasing demand for connected solutions across various industries.
Microsoft and Wind River are enhancing their software platforms to support advanced technologies such as 5G, IoT, and AI, aiming to increase their market share in the embedded software market. Microsoft is integrating its Azure IoT services with embedded systems to simplify the deployment of IoT solutions across various industries. Wind River, recognized for its expertise in RTOS, is focusing on advancements in edge computing, autonomous systems, and safety-critical applications, targeting key sectors like automotive and aerospace. These strategies are helping both companies strengthen their positions in the evolving market.
Major players operating in the embedded software industry are:
The market size of embedded software reached USD 20.7 billion in 2024 and is set to grow at a 9.6% CAGR from 2025 to 2034, driven by the expansion of IoT applications.
The North America market accounted for 35% of the revenue share in 2024, supported by technological innovation, a strong industrial base, and a well-established ecosystem of developers and manufacturers.
The key players in the industry include Advantech, AMD, Analog Devices, ARM Ltd, Blackberry, Green Hills Software, HCL, IBM, Infineon, and Intel.
The RTOS segment accounted for approximately 45.5% of the market share in 2024, owing to its ability to meet strict timing requirements, unlike general-purpose operating systems.