Electric Grill Market - By Product Type (Portable, Built-in), By Voltage, By Price Range, By Application, By End User, By Distribution Channel, Forecast 2024 – 2032

Electric Grill Market Size

Electric Grill Market size was valued at USD 4 billion in 2023 and is anticipated to register a CAGR of 5.2% between 2024 and 2032. Several key factors have driven notable growth in the electric grills market. According to the National Restaurant Association, the rising demand for convenient and efficient cooking solutions has significantly boosted the popularity of electric grills.
 

Consumers increasingly favor appliances that are easy to use, offer quick cooking times, and require minimal cleanup. Innovations such as adjustable temperature controls, non-stick surfaces, and even heat distribution have further solidified electric grills as staples in modern kitchens.
 

The market's expansion is also fuelled by a heightened focus on health and wellness. The U.S. Department of Agriculture (USDA) reports that electric grills enable healthier meal preparation by minimizing added fats and oils, resonating with the growing consumer shift towards low-fat cooking. Their versatility, highlighted by features like removable plates for easy cleaning and the capability to grill diverse foods, has spurred adoption in both residential and commercial arenas. With a continued embrace of healthier lifestyles and a quest for efficient cooking solutions, the electric grills market is poised for further growth.
 

A notable challenge facing the electric grills market is the strong competition from traditional grilling methods, such as gas and charcoal grills. These methods are preferred by many for their distinctive Flavors and cooking techniques. As these grilling methods are deeply embedded in culinary traditions, many consumers view them as superior for outdoor cooking, which can constrain the market share of electric grills. Additionally, the higher initial cost of electric grills compared to some conventional grilling options presents another significant challenge. Despite their convenience and advanced features, the upfront expense associated with electric grills may deter budget-conscious consumers. The perceived value and performance of traditional grilling methods may further influence purchasing decisions, posing a barrier to the widespread adoption of electric grills.
 

Electric Grill Market Trends

The electric grills market is currently experiencing several notable trends that reflect evolving consumer preferences and advancements in technology. One prominent trend is the growing demand for multifunctional electric grills that offer a range of cooking capabilities beyond traditional grilling. According to the National Kitchen & Bath Association (NKBA), a key trend is the surging demand for multifunctional electric grills. These modern grills are not just limited to grilling; they now include features like baking and roasting. Such versatility appeals to consumers looking for appliances that cater to diverse cooking styles and recipes. This evolution highlights a broader move towards all-encompassing kitchen solutions that prioritize convenience and functionality.

Electric Grill Market Analysis

Based on product type, the market is segmented into portable and built-in electric grills. The portable segment dominated the market in 2023, generating a revenue exceeding USD 2.2 billion, and is expected to reach USD 3.5 billion by 2032. As outdoor and recreational activities like camping and tailgating gain popularity, portable electric grills emerge as the go-to solution for convenient cooking. According to the Outdoor Industry Association, participation in outdoor activities increased by 7.1% in 2023, highlighting a growing market for portable cooking solutions. These grills are tailored for consumers who prioritize compactness and portability without compromising on performance. Their allure is further amplified by the ability to Savor grilled meals sans traditional fuel sources, fueling the market's growth.
 

The surging demand for versatile and user-friendly cooking appliances significantly boosts the portable electric grills market. Data from the U.S. Department of Energy indicates a 5% annual increase in the adoption of energy-efficient appliances, including portable electric grills. Today's portable electric grills boast features like adjustable temperature controls, non-stick surfaces, and rapid heat-up times. Such innovations not only elevate the cooking experience but also align with the preferences of consumers who value efficiency and ease. This growing emphasis on cooking convenience, especially among busy individuals and families, is propelling the adoption of portable electric grills.
 

Based on application, the electric grill market is classified into indoor and outdoor electric grill. Indoor electric grill dominated the market in 2023, with revenue exceeding USD 2.6 billion, and is expected to reach USD 4 billion by 2032. A primary driver of this trend is the increasing consumer inclination towards appliances that facilitate indoor grilling, eliminating the reliance on outdoor spaces or traditional fuel sources. With urbanization on the rise and living spaces shrinking, indoor electric grills emerge as a pragmatic solution for those without access to outdoor grilling. According to the National Association of Home Builders, over 60% of new homes in urban areas lack outdoor grilling spaces, highlighting the need for indoor alternatives. These grills enable year-round enjoyment of grilled delicacies, regardless of weather, perfectly aligning with contemporary household needs.
 

Europe emerged as the dominant region, generating a substantial revenue of USD 1.2 billion, and is expected to reach USD 1.8 billion by 2032. As European consumers are increasingly leaning towards convenience and innovative cooking solutions. As living spaces shrink and climatic conditions vary, there's a rising demand for indoor cooking appliances. This has intensified interest in electric grills, prized for their ease of use and versatile functionality. Moreover, with a heightened focus on health and wellness, Europeans are gravitating towards appliances that promote low-fat cooking, further boosting electric grill adoption. According to the European Committee of Domestic Equipment Manufacturers (CECED), the demand for energy-efficient appliances has seen a significant rise. Technological advancements, like enhanced temperature control and energy efficiency, are also fueling the market's growth.
 

North America: The U.S. dominated the North America electric grill market with revenue of around USD 0.8 billion in 2023 and with a CAGR of 4.9% for the forecast period of 2024 to 2032. In the U.S., the electric grills market is thriving, driven by a growing consumer preference for convenient and versatile cooking appliances. They provide high-quality grilling experiences without the hassles of outdoor setups or traditional fuels.
 

Moreover, as health and wellness take center stage, electric grills are becoming even more appealing, offering a healthier cooking method by minimizing the use of added fats and oils. The U.S. Department of Agriculture (USDA) supports this by noting that electric grills can reduce fat content in food by up to 30%. Technological innovations, such as advanced temperature controls and compact designs, further boost their allure, positioning electric grills as the go-to choice for American households prioritizing modernity, versatility, and health in their cooking solutions.
 

Europe: Germany led the Europe electric grill market with revenue of around USD 0.2 billion in 2023 and is growing at a CAGR of 4.7% for the forecast period of 2024 to 2032. The electric grills market in Germany is witnessing significant growth as urban German consumers, facing limited outdoor spaces, are increasingly favoring electric grills for their convenience and mess-free operation. According to data from the German Association of the Electrical Industry (ZVEI), sales of electric grills have surged by 15% in the past year.
 

Moreover, as health and sustainability take center stage, electric grills resonate with these values, promoting healthier cooking by minimizing the use of fats and oils. The Federal Ministry for Economic Affairs and Climate Action (BMWK) reports that 70% of German households are now prioritizing eco-friendly appliances. Furthermore, technological strides, including enhanced energy efficiency and accurate temperature controls, are fueling this market's growth
 

Asia Pacific: China spearheaded the Asia Pacific Electric grill market with revenue of around USD 0.2 billion in 2023 and is growing at a CAGR of 7.2% for the forecast period of 2024 to 2032. As Urbanization in China is fueling a robust growth in the market. According to the China Household Electrical Appliances Association (CHEAA), the demand for electric grills has surged by 25% over the past year. With the nation's consumers gravitating towards convenient indoor cooking solutions, electric grills have emerged as a favored choice.
 

These grills cater perfectly to the demands of smaller living spaces and the fast-paced lifestyles of urban dwellers. Additionally, as health and wellness take center stage in Chinese households, the appeal of electric grills is further amplified. A report by the National Health Commission of the People's Republic of China highlights a 30% increase in consumer preference for cooking methods that reduce fat and oil intake, underscoring the growing popularity of electric grills.
 

Electric Grill Market Share

The market is fragmented, with prominent players, such as Weber, George Foreman, Char-Broil, Cuisinart, Hamilton Beach, Philips holding a market share of 10-12%. These companies dominate the market due to their extensive research and development capabilities, and strong global distribution networks within the industry.
 

Electric Grill Market Companies

Major players operating in the electric grill industry include:

• Black+Decker
• Breville
• Char-Broil
• Cuisinart
• Delonghi
• George Foreman
• Gotham Steel
• Hamilton Beach
• Kenmore
• Krups
• Philips
• Tefal (a brand of Groupe SEB)
• T-fal
• Weber
• Wolf Gourmet
   

Electric Grill Industry News

• In September 2022, Delonghi announced a major expansion of their electric grill product line. The company unveiled several new models with advanced features like smart temperature control, built-in timers, and removable cooking plates for easy cleaning.
   
• In August 2022, Breville announced the launch of their newest electric grill model, the Breville Smart Grill Pro. The new grill featured advanced temperature control, a built-in meat probe, and a sleek stainless-steel design.
   
• In December 2021, Char-Broil unveiled their latest line of infrared electric grills. The new models boasted improved energy efficiency and faster preheating times compared to previous Char-Broil electric grills. This helped the company better compete with popular brands like Weber and Kenmore in the growing market.
   

The electric grill market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Portable
• Built-in

Market, By Voltage

• Upto 150 Volts
• 151 -250 Volts
• 251 -300 Volts
• More than 300 Volts

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Indoor
• Outdoor

Market, By End User

• Residential
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA