Dental Preventive Supplies Market - By Product Type, By Application, By Distribution Channel, Global Forecast, 2024 – 2032

Dental Preventive Supplies Market Size

The global dental preventive supplies market size was valued at around USD 5.7 billion in 2023 and is estimated to grow at 4% CAGR from 2024 to 2032. Dental preventive supplies encompass products and tools designed to promote oral health and prevent dental diseases. These supplies aid in preventing cavities, gum disease, and other oral health issues. Both individuals and dental professionals use these products to support good oral hygiene practices in home care and clinical settings.
 

The prevalence of dental issues such as cavities, periodontal disease, and tooth decay continues to increase, especially in regions with poor access to dental care. Lifestyle factors such as high sugar intake, tobacco use, and inadequate oral hygiene contribute to this rise. Preventive dental supplies help reduce the risk of these conditions, promoting better long-term dental health.
 

For instance, according to the World Health Organization (WHO) Global Oral Health Status Report (2022), nearly 3.5 billion people worldwide were affected by oral diseases, with 75% of those affected residing in middle-income countries. It is estimated that around 2 billion people globally suffer from caries of permanent teeth, while 514 million children experience caries of primary teeth. Thus, the increasing burden of dental diseases is fueling demand for preventive dental products as both consumers and healthcare providers seek to prevent serious oral health issues.
 

Moreover, public awareness of oral hygiene's importance has increased substantially, propelled by educational initiatives from governments, healthcare organizations, and dental professionals. This heightened awareness encompasses the role of preventive care in averting serious dental issues, including cavities, gum disease, and tooth loss. For example, in March 2023, Dentsply Sirona announced a partnership with the FDI World Dental Federation to launch a campaign.
 

Through this initiative, the company is emphasizing the importance of maintaining lifelong oral health by supporting its customers in educating their patients. The growing recognition of preventive dental care's significance has led to increased demand for products such as fluoride toothpaste, dental sealants, and mouth rinses, thereby driving market growth.
 

Dental Preventive Supplies Market Trends

• The growing awareness of the long-term benefits of preventive oral care has led to an increased focus on addressing dental issues before they develop. Consumers now recognize the importance of regular use of dental products, such as toothpaste, mouthwash, and floss, in maintaining oral hygiene and preventing conditions like cavities, gum disease, and bad breath. This shift in consumer behavior is supported by governments and health organizations worldwide, which are actively promoting oral health through public campaigns, health initiatives, and school-based dental programs.
   
• For example, in 2023, the U.S. House of Representatives passed the Action for Dental Health Act of 2023. This legislation aims to strengthen the dental workforce and improve access to oral health care, particularly in underserved communities. It provides federal grants to support dental disease prevention through enhanced education, the reduction of geographic and language barriers, and improved access to care. Such initiatives have further fueled the demand for preventive dental care products by emphasizing the importance of routine oral hygiene and regular dental check-ups.
   
• The global prevalence of dental disorders, particularly dental caries and cavities, has been on the rise, affecting individuals of all ages. For instance, according to the World Health Organization, in 2023, around 2 billion people were estimated to be suffering from caries of permanent teeth, while 514 million children experience caries of primary teeth. This alarming trend has heightened the emphasis on dental caries treatment and preventive care, resulting in increased consumption of dental supplies such as fluoride toothpaste, mouthwash, and dental sealants designed to mitigate the risk of tooth decay.
   

Dental Preventive Supplies Market Analysis

Based on product type, the market is segmented into dental fluorides and varnish, tooth whitening and desensitizers, prophylactic paste and powder, sealants, dental floss, mouth gels, and other product types. The dental fluoride and varnish segment is projected to reach USD 1.9 billion by 2032.
 

• Dental fluorides are one of the most essential components in the prevention of dental caries and are widely used in various forms such as toothpaste, mouth rinses, varnishes, gels, and foams. These fluoride-based products help to strengthen tooth enamel, inhibit the growth of harmful oral bacteria, and promote remineralization, which is crucial in repairing early caries lesions.
   
• Continuous innovations in fluoride product formulations and delivery systems have made fluoride treatments more effective and user-friendly. Products like fluoride varnish offer easy, painless application in just a few seconds, while innovations in flavoring and texture improve patient compliance, especially among children and elderly populations.
   
• Moreover, fluoride products are especially beneficial for pediatric and geriatric patients. In children, fluoride helps in the prevention of early childhood caries, while in the elderly, fluoride prevents tooth decay and enhances enamel strength. The rising focus on oral health across these age groups significantly boosts the demand for fluoride-based products.
   

Based on application, the dental preventive supplies market is segmented into teeth cleaning, teeth whitening, and teeth coating. The teeth cleaning segment dominated the market with the largest revenue of USD 2.5 billion in 2023.
 

• The availability of a wide range of teeth cleaning products in pharmacies, supermarkets, and online platforms has made it easier for consumers to access the products they need for maintaining oral hygiene. The convenience of purchasing these items, along with effective marketing strategies, drives sales in the teeth cleaning segment.
   
• Additionally, the increasing focus on aesthetics and personal appearance has heightened consumer interest in oral hygiene. People are more concerned about having clean, white teeth and fresh breath, which encourages the use of teeth cleaning products to enhance their smile and boost confidence.
   

The dental preventive supplies market is segmented into retail pharmacies, drug stores, and E-commerce based on distribution channel. The retail pharmacies segment is projected to reach USD 3.7 billion by 2032.
 

• Retail pharmacies are widely distributed within communities, making dental preventive supplies readily accessible to consumers. This convenience encourages regular purchases of essential oral health products, as customers can easily pick them up while shopping for other healthcare items.
   
• Further, there is an increasing awareness among consumers about the importance of oral health and preventive care. As individuals become more informed about dental hygiene, they are more likely to seek out preventive supplies at retail pharmacies, driving demand for products like fluoride treatments, dental floss, and mouth rinses.
   

North America dental preventive supplies market was valued at USD 2.2 billion in 2023 and is expected to grow at a CAGR of 3.8% over the forecast period.
 

• The region's well-established healthcare infrastructure facilitates the distribution and availability of dental preventive products. Pharmacies, dental clinics, and e-commerce platforms ensure that consumers have access to a wide range of products, enhancing market penetration.
   
• Additionally, North America, particularly the U.S., has one of the highest healthcare expenditures globally. This substantial investment allows for greater access to dental preventive supplies, encouraging consumers to prioritize oral health and preventive care products, such as dental hygiene products and dental fluoride treatments, which was valued at USD 12.9 billion in 2023.
   
• For instance, data from the Centers for Medicare and Medicaid Services (CMS.gov) reveals that in 2023, the U.S. healthcare expenditure amounted to approximately USD 4.7 trillion, constituting 18% of the national economy. Projections indicate that total healthcare expenses, encompassing both private and governmental spending, will surge from USD 4.7 trillion in 2023 to USD 7.2 trillion by 2031, with an average annual growth rate of 5.5%.
   

The dental preventive supplies market in the UK is expected to experience significant growth from 2024 to 2032.
 

• The UK government promotes oral health through public health initiatives, including the National Health Service (NHS) dental care guidelines. These programs emphasize preventive measures, encouraging the use of dental supplies such as fluoride toothpaste, sealants, and mouthwashes to reduce dental diseases. This focus on prevention is likely to sustain demand for dental supplies in the coming years.
   
• The UK's aging population is increasing the demand for dental preventive supplies, as older adults often require more intensive preventive care to maintain oral health. For instance, the Office for National Statistics projects that by 2050, one in four people in the UK will be aged 65 years and over. Products tailored for this demographic, including specialized toothbrushes and fluoride treatments, are experiencing growing popularity in the market. This demographic shift is expected to drive continued growth in the dental supplies market, particularly in products designed for older adults.
   

Japan dental preventive supplies market is anticipated to witness substantial growth between 2024 and 2032.
 

• Japan has one of the highest proportions of elderly citizens globally, with 30% of its population aged 65 or older as of 2023, according to data by the World Bank. This demographic shift has led to an increased focus on maintaining oral health among older adults. The aging population has created a greater demand for preventive dental products that address age-related issues such as gum disease, dry mouth, and tooth loss.
   
• The Japanese government actively promotes preventive dental care through health initiatives and policies aimed at improving public health. According to the Ministry of Health, Labour and Welfare, Japan has implemented a national health promotion program called "Health Japan 21 (the second term)" which includes specific goals for oral health improvement. These programs, which encourage regular dental check-ups and preventive measures, contribute to the growing demand for dental preventive supplies in the country.
   

The dental preventive supplies market in Saudi Arabia is expected to experience significant growth from 2024 to 2032.
 

• Saudi Arabia is experiencing an increase in dental issues such as cavities, gum disease, and oral infections. This trend is attributed to lifestyle changes, dietary habits including high sugar consumption, and limited access to dental care in certain regions. For instance, the Saudi Ministry of Health reported that the prevalence of tooth decay among children aged six and twelve in the Kingdom of Saudi Arabia is reported to be 96% and 93.7%, respectively. These statistics underscore the urgent need for improved dental care and prevention strategies in the kingdom.
   
• Saudi Arabia is establishing itself as a destination for dental tourism, drawing patients from neighboring countries who seek high-quality dental care at competitive rates. Additionally, the Saudi Ministry of Health has implemented initiatives to enhance healthcare infrastructure, including dental facilities, as part of its Vision 2030 plan. This focus on healthcare improvement and the influx of international patients is likely to drive continued growth in the market in Saudi Arabia.
   

Dental Preventive Supplies Market Share

The market is competitive in nature, with a mix of major global and smaller to medium-sized companies competing for market share. A key aspect of market strategy involves the continual introduction of innovative products leveraging diverse technologies. Notably, prominent industry players command considerable influence in this dynamic landscape, often driving forward advancements through substantial investments in research and development. Additionally, strategic alliances, acquisitions, and mergers are instrumental in fortifying market positions and expanding global footprint amidst evolving regulatory landscapes.
 

Dental Preventive Supplies Market Companies

Some of the eminent market participants operating in the dental preventive supplies industry include:

• Church & Dwight
• Colgate-Palmolive Company
• Dentsply Sirona
• GC International
• Haleon
• Henry Schein
• Hu-Friedy
• Ivoclar Vivadent
• Johnson & Johnson
• Kerr Corporation
• Sunstar Suisse
• The Procter & Gamble Company
• Ultradent Products
• Young Innovations
• 3M Company
   

The dental preventive supplies market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Product Type

• Dental fluorides and varnish
• Tooth whitening and desensitizers
• Prophylactic paste & powder
• Sealants
• Dental floss
• Mouth gels
• Other product types

Market, By Application

• Teeth cleaning
• Teeth whitening
• Teeth coating

Market, By Distribution Channel

• Retail pharmacies
• Drug stores
• E-commerce

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE