Sex Toys Market - By Product (Vibrators, Dildo, Bondage Accessories, Male Masturbators, Anal Toy, Kegal Balls), By End-user (Female, Male), By Distribution Channel (Online Stores) & Forecast, 2023-2032

Sex Toys Market Size

Sex Toys Market size was valued at more than USD 22 billion in 2022 and will progress tremendously to reach over USD 50 billion by 2032 at 8.7% CAGR. Increasing awareness regarding sexual well-being coupled with growing acceptance and demand for sex toys will accelerate the industry growth potential.
 

Sex toys are devices or products that are designed to enhance sexual pleasure and stimulation. They can be used during solo masturbation or as part of sexual activity with a partner. Sex toys come in many different shapes, sizes, and materials, and can be used to stimulate various erogenous zones on the body. Increasing popularity of sex toys has been observed worldwide.
 

The global pandemic has affected millions of people worldwide, resulting into high mortality. However, the pandemic had positively influenced market progress owing to awareness regarding sexual health and related wellness product enhanced product demand during pandemic. Moreover, several industry participants introduced varied online campaigns and offered several sexual wellness products that propelled market expansion during this phase.
 

Sex Toys Market Trends

Technological advancements towards development of more sophisticated and innovative products that enhance the user's sexual experience. Many sex toys now come with companion apps that allow users to control the toy remotely, customize vibration patterns, and track usage statistics. Some of the key technological advancements in sex toys include introduction of virtual reality (VR) and augmented reality (AR) sex toys, smart sex toys, teledildonics, and others are anticipated to change the landscape of the market in the upcoming years.
 

Sex Toys Market Analysis

Sex Toys market by product is segmented into vibrators, dildo, bondage accessories, male masturbators, anal toy, love egg/kegel balls, and others. Vibrators segment held more than USD 6 billion revenue in 2022 and is anticipated to reach over USD 16 billion by the 2032. Additionally, the same segment held the volume over 100 million units in 2022 and is anticipated to grow more than 250 million units by 2032.
 

The vibrators market sector has seen substantial progression in the market and is projected to continue its lead during the forecast period. This is due to increased interest in sex and related activities. Because vibrators can be used alone or in tandem, more people are likely to use them. Social media, pornography, and sex films have all had a significant impact on the use of sex toys such as vibrators and dildos, particularly among the younger generation. Vibrators have been linked to a number of benefits, including a lower chance of unplanned pregnancy and infections, as well as a more enjoyable sex experience with or without a partner.
 

Sex toys industry by end-user is classified into male and female. Female segment dominated the sex toys market accounting for more than 72.5% business share in 2022. The growing popularity of sex toys and the normalization of female sexuality has led to an increase in the use and acceptance of sex toys among women. Additionally, the availability of a wide range of sex toys designed specifically for women has made them more accessible and appealing. Thus, demand for sex toys among female is projected to accelerate in upcoming years.
 

The market by distribution channel is classified into specialty stores, drug stores, hypermarkets & supermarkets, online stores. Online stores segment dominated the sex toys market accounting for more than 59% revenue share in 2022. Online stores allow customers to browse and purchase products from their own homes at any time of day. Moreover, many customers prefer to purchase sex toys online to maintain their privacy and avoid potential embarrassment that may come with shopping for these products in person. Additionally, online stores typically include customer reviews and ratings, which can provide valuable insights into the quality and effectiveness of products.
 

North America sex toys market is estimated to grow at 8.4% CAGR over the analysis timeframe. This is attributed to the large presence of manufacturers and distribution channels across the region that provide easy accessibility of advanced products will boost regional market size. High customer preference towards sex toys owing to declining social stigma regarding sexual products as well as easy availability of sex toys at online stores, drug stores & supermarket chains. 
 

Sex Toys Market Share

Sex toys market consists of several players including:

• Reckitt Benckiser Group Plc
• LELO
• Lifestyles Healthcare Pte Ltd
• DOC Johnson Enterprises
• Lovehoney Group Ltd
• Tenga CO., LTD,
• Fun Factory
• WE-VIBE Ltd
• PinkCherry
• BMS Factory

These companies are adopting several expansion and growth strategies such as partnerships, acquisitions, and product launches to increase their market presence.
 

Sex Toys industry News

• In February 2023, the sex toy company LELO launched a new range of products called "Fjord", which includes vibrators, a prostate massager, and a couples' ring. The range features a sleek, minimalist design and is made from sustainable materials. Such product development help company to strengthen its product portfolio.
   
• In January 2023, the sex toy company We-Vibe launched a new product called "Nova X", which is an upgraded version of their popular "Nova" rabbit vibrator. The new version features a stronger motor, longer battery life, and improved connectivity. This strategic help company to enhance product portfolio.
   

The sex toys market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments:

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By Product

• Vibrators
• Dildo
• Bondage accessories
• Male Masturbators
• Anal toy
• love egg/ Kegal balls
• Others

By End-user

• Female
• Male

By Distribution Channel

• Online Stores
• Drug Stores
• Hypermarkets & Supermarkets
• Specialty Stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Switzerland
  • Denmark
  • Sweden
  • Poland
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • New Zealand
  • Singapore
  • South Korea
  • Thailand
  • Taiwan
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
• Middle East & Africa
  • South Africa
  • Israel
  • Turkey