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Customer Intelligence Platform Market Size
The global customer intelligence platform market size was valued at USD 2.1 billion in 2023 and is estimated to register a CAGR of 24.1% between 2024 and 2032. The increasing focus on data-driven decision making, personalized customer experiences, and the adoption of AI and machine learning technologies are key factors driving the demand for customer intelligence platform solutions.
Companies are increasingly investing in these platforms and leveraging strategic acquisitions to enhance their market presence and capabilities. For instance, in July 2024, Pendo, an all-in-one product experience platform, acquired Zelta AI, a startup specializing in automated customer feedback collection and AI-driven insights. This move represents Pendo's commitment to AI innovation and strengthens its position in the customer intelligence industry.
Additionally, the continuous evolution of customer behavior and preferences, coupled with the increasing adoption of omnichannel marketing strategies, is propelling market growth. These trends reflect the need for comprehensive customer intelligence solutions to manage and analyze vast amounts of customer data across multiple touchpoints.
Who are the major players in the customer intelligence platform market?
Major players include Adobe, Epsilon, IBM, Microsoft, Oracle, Salesforce, SAP, SAS Institute, Tealium, and Teradata.
What was North America's market share in the customer intelligence platform industry?
North America dominated the market with a major share of over 35% in 2023, propelled by the presence of major technology players and a high level of digital adoption.
What is the growth rate of the cloud-based customer intelligence platform market?
The cloud-based segment is anticipated to register a CAGR of over 22% from 2024 to 2032, due to the rapid adoption of cloud technologies and the need for scalable, flexible solutions.
How significant is the platform segment within the customer intelligence platform industry?
The platform segment was valued at over USD 1.2 billion in 2023, led by the demand for comprehensive, AI-powered customer intelligence solutions.
How big is the global customer intelligence platform market?
The market size of customer intelligence platform reached USD 2.1 billion in 2023 and is estimated to grow at a 24.1% CAGR from 2024 to 2032, driven by the increasing focus on data-driven decision-making.