Customer Data Platform Market Trends

Customer Data Platform (CDP) is witnessing significant technological advancements such as data lakes and cloud storage solutions, making it simpler for organizations to store & manage large volumes of consumer data. This expanded data storage capacity enables CDPs to interface with a broader set of data sources, resulting in a more comprehensive customer profile. The incorporation of AI and ML into CDPs is enabling significant new capabilities as AI can automatically identify client groupings based on their behavior, demographics, and preferences, aiding firms to better target their marketing initiatives.

Moreover, machine learning algorithms can examine client data to forecast future behavior and demands, enabling firms to proactively personalize experiences and prevent client attrition. AI may be used to find & fix data discrepancies, enhancing the overall quality of data flowing into the CDP.

For instance, in February 2024, Brevo, a prominent provider of Customer Relationship Management (CRM) solutions, launched its Customer Data Platform (CDP) along with enhanced AI features and mobile push notifications. This new platform unifies and manages customer data across various tech stacks, empowering teams to leverage audience reports and calculated scores to drive personalized multi-channel campaigns at scale. Additionally, the platform enables businesses to elevate their customer experience through personalized content and dynamic triggers, supported by over 300 pre-built integrations and seamless data unification from multiple sources.