Cleaning Products Market

Cleaning Products Market Size

The global cleaning products market size was estimated at USD 315.9 billion in 2024. The market is expected to grow from USD 329.2 billion in 2025 to USD 497.5 billion in 2034 at a CAGR of 5.3%. The COVID-19 outbreak increased the level of hygiene awareness among the public which led to an increase in the demand for disinfectants and sanitizers. This focus on health and wellbeing remains prevalent, affecting customers from both the house and business settings.

The Centre for Disease Control and Prevention (CDC) indicates that cleanliness is one of the core determinants for infectious disease control, this has strengthened the market for cleaning products. The globalization phenomenon has intensified the demand for cleaning products within congested regions. The United Nations indicates that more than half, specifically 56.2%, of the global population was recorded as residing in urban regions in 2024 which increases the demand for cleaning janitorial services in households, offices, and other public places.

Besides, there is an increasing global population which is expected to reach 8.5 billion by 2030, according to the World Bank, these numbers will drive the demand for residential cleaning products and consumables for healthcare, education, and public service areas. The economic phenomenon of rising disposable income has also enabled consumers, as pointed out by the U.S. Bureau of Economic Analysis, to spend more on advanced and premium cleaning products, particularly green and specialty cleaning products.

Cleaning products must comply with all kinds of legislation and requirements for a range of countries, both environmental, safety, and performance laws. Following the legislation is expensive and labor-intensive, especially for firms distributing in multiple markets. Most countries restrict the utilization of certain chemicals for health as well as ecological reasons. Because of this, companies must constantly re-formulate their products to be compliant with the restrictions, impacting product development and costs. In addition, consumer preferences are evolving, with growing demand for organic and natural cleaning products. Staying ahead of these trends means continuous market research and innovation.

Cleaning Products Market Trends

• The market for cleaning products is undergoing tremendous growth owing to recent progress in chemistry and material science that has resulted in the creation of more efficient and specialized cleaning chemicals. Newer formulations now have increased cleaning capabilities, tackling more types of stains, dirt, and microbes more efficiently, and thereby minimizing the use of several products. Innovations have also led to the development of specialized cleaners for different surfaces and environments, such as antimicrobial, antibacterial, and enzymatic cleaners. Specialization addresses different consumers' and businesses' needs, which is driving market growth.
  
• Moreover, the need for cleanliness in avoiding the spread of infectious diseases, which has been underscored by the Centers for Disease Control and Prevention (CDC), has also spurred the demand for cleaning products. Urbanization, where more than half of the world's population resides in cities, has also brought about a sustained demand for cleaning in urban areas of high population density, such as in homes, offices, and public places.
  
• Furthermore, the anticipated world population growth and increasing disposable incomes are propelling greater investments in premium and high-quality cleaning products, including specialty and environmentally friendly products. This growing need for cleansing items, from household to commercial and institutional, points towards a strong future for the market.
  

Cleaning Products Market Analysis

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Based on product type, the market is segmented as Surface Cleaners, Toilet Cleaners, Glass & Metal Cleaners, Floor Cleaners, Fabric Cleaners, Dishwashing Products and Others (personal care cleaners, building cleaner, etc.). In 2024, the surface cleaner segment generated a revenue of USD 86.7 billion and is expected to grow at a CAGR of around 5.7% during the forecast period.

• The market for cleaning products is undergoing tremendous growth owing to recent progress in chemistry and material science that has resulted in the creation of more efficient and specialized cleaning chemicals. Newer formulations now have increased cleaning capabilities, tackling more types of stains, dirt, and microbes more efficiently, and thereby minimizing the use of several products. Innovations have also led to the development of specialized cleaners for different surfaces and environments, such as antimicrobial, antibacterial, and enzymatic cleaners. Specialization addresses different consumers' and businesses' needs, which is driving market growth.
  
• Moreover, the need for cleanliness in avoiding the spread of infectious diseases, which has been underscored by the Centers for Disease Control and Prevention (CDC), has also spurred the demand for cleaning products. Urbanization, where more than half of the world's population resides in cities, has also brought about a sustained demand for cleaning in urban areas of high population density, such as in homes, offices, and public places.
  
• Furthermore, the anticipated world population growth and increasing disposable incomes are propelling greater investments in premium and high-quality cleaning products, including specialty and environmentally friendly products. This growing need for cleansing items, from household to commercial and institutional, points towards a strong future for the market.
  

Learn more about the key segments shaping this market

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Based on Ingredient, the cleaning products market is segmented as organic and synthetic. In 2024, the synthetic segment accounted for over 56.9% and is expected to grow at the rate of 4.8% till 2034.

• Synthetic products generally provide an affordable alternative for certain natural ones. With their inexpensive cost of manufacture and plenty available, they appeal more to price-conscious customers and businesses. Ongoing studies of chemical composition are making synthetic cleaning products perform better and more specialized, with the current products providing improved stain removal, greater longevity, and special treatment for various surfaces.
  
• Moreover, the Increasing awareness of the environment is fueling the need for organic cleaning items. Customers more and more turn to products comprising natural, degradable materials with less environmental stress. Organic items are seen to be healthier since they contain no toxic chemicals or poisons, a consideration very relevant to households with children, pets, or allergy sufferers.
  

Based on End Use, the cleaning products market is segmented as Household, Commercial and Industrial. In 2024, the Household segment generated a revenue of USD 149.8 billion and is expected to grow at a CAGR of around 5.9% during the forecast period.

• Household segment contributed the largest revenue share to the market in 2024. Growing awareness among people regarding ensuring cleanliness at home is a major driving force for growth in household cleaning market. Further, this market's growth is also expected to get a major boost due to the universal availability of household cleaners provided in a range of forms, such as a variety of fragrances.
  

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• In 2024, Asia Pacific dominated the cleaning products market with accounting to around 35.4% of the global market share and generated around USD 111.8 billion revenue in the same year.  Due to extremely high population density, there is a relative high demand for home care products. China is the biggest market in the Asia Pacific region, followed by Japan, and India. With rising awareness of the effects of using harmful chemicals, the consumers in the region are shifting to natural cleaning products. Consequently, local manufacturers are going forward to capitalize on developing market opportunities by launching bio-friendly products. For example, Proklean Technologies introduced green floor cleaners and liquid detergents in the Indian market in September 2020.
  
• In North America, highly regulated industries like healthcare, foodservice, and residential necessitate the use of cleaning products. Adherence to these regulations requires the application of reliable and uniform cleaning solutions. Given its reputation as a technology and innovation leader, North America brings this technology and innovation to the cleaning products industry. The development of new product formulations, intelligent cleaning machines, and multi-purpose products highlights the region's need for high-technology cleaning solutions
  
• Europe is a key market for green cleaning products suppliers. European countries are experiencing a high rate of embracing eco-friendly substitutes driven by the initiative of the local governments to suppress the sale and application of toxic chemicals. The regional market is saturated with a high number of green cleaning products suppliers.
  

Cleaning Products Market Share

• The top 6 Cleaning Product Market companies are Azelis, Blue Wonder, Bona, Borer Chemie, Ecolab, and Henkel, and the total market share is held by them.
  
• The firms are investing heavily in R&D creation and product development to stay competitive. The firms are also following customer-focused marketing approaches. For instance, Ecolab is concentrating on providing customized cleaning solutions for various industries, increasing customer satisfaction and operational efficiency.
  
• Some players in the market are targeting sustainable and green solutions to remain competitive. For example, Henkel is dedicated to sustainability through the creation of environmentally friendly products, minimizing the environmental footprint of its operations, and providing solutions that meet the increasing demand for green cleaning products.
  

Cleaning Products Market Companies

Major players operating in the cleaning products industry are:

• Azelis 
• Blue Wonder 
• Bona 
• Borer Chemi
• Ecolab 
• Henkel
• Hygeniq
• NCH
• Nerta
• Nouryon
• Pollet
• Procter & Gamble
• Reckitt Benckiser
• Solenis
• Unilever 
  

Azelis and Blue Wonder are enlarging their footprint in the cleaning product industry via strategic acquisition and collaborations. For example, Azelis has been making various companies operating in the specialty chemicals and food ingredients segments its targets for expanding its portfolio of cleaning agents and enhancing its global presence as well as distribution network.

Blue Wonder has received acclaim for its creative product designs and efficiency in cleaning, earning awards for its superior formulations and packaging across different nations. Blue Wonder continues to innovate and refine its products to meet residential and industrial cleaning demands. Just like other market leaders, Azelis and Blue Wonder are taking advantage of a mix of R&D, acquisitions, and customer-focused approaches in order to compete and become part of the leaders in the market.

Cleaning Products Industry News

• In September 2023, At Climate Week NYC, the University of Oxford, in collaboration with Unilever, published a new report outlining the policy measures that need to be taken to tackle the carbon footprint of day-to-day cleaning, laundry and home care products. The business has introduced a new hand dishwash product developed from naturally derived ingredients which allows that, whilst achieving the same great cleaning solutions, it does so with less carbon footprint.
  
• In February 2023, Ecolab introduced a new consumer retail line, Ecolab Scientific Clean, which provides cleaning products for commercial, industrial, and household use, exclusively available online and in stores at The Home Depot. The new Ecolab Scientific Clean product line in four categories – degreasers, pressure washer concentrates, floor care, and bathroom cleaners – is now available at The Home Depot.
  

The cleaning products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion), (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Surface cleaners
• Toilet cleaners
• Glass & metal cleaners
• Floor cleaners
• Fabric cleaners
• Dishwashing products
• Others (personal care cleaners, building cleaner, etc.)

Market, By Ingredient

• Organic
• Synthetic

Market, By Price Range

• Economy
• Medium
• High

Market, By End Use

• Household
• Commercial
• Industrial

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa