Cheese Powder Market Analysis

Cheese Powder Market Analysis

The market study is bifurcated into cheddar, blends, mozzarella, Swiss, blue, asiago, parmesan, gouda, feta, romano and others, on the basis of the type. Cheddar occupied more than half of the global market in the year 2018. This is attributed to the abundant availability of cow and buffalo milk used to produce cheddar. Mass production has also enabled manufacturers to expand their production capacities over the time.

Moreover, production facilities have to make huge investments for the production of other cheese varieties. The advantage of cheddar powder is that it can be manufactured by the equipment used for milk powder. Hence, a production cost advantage encourages key players to produce powder from cheddar that other available cheeses. Other factors such as its superior taste profile has also made it a preferred source for manufacturing powdered cheese.

On the basis of application, the global market is segmented into flavours industry, savory snacks, dips/dressings/dry mix/ sauces, ready-to-eat, confectionery, biscuits & other baked products, imitation and processed cheese, cream and pet and baby food. The savory snacks category, especially the salty snacks segment has witnessed exorbitant growth over the past few years. The cheese snacks segment has exhibited a whopping growth of 25% for the years 2011-2016.
 

A popular snacking cuisine, mac and cheese is emerging in newer formats on the retail shelves. The cheese sauce used in this cuisne will be replaced by the powder format, owing to its convenience. Launch of ready-to-use and on-the-go products should increase market penetration. Popularity of Italian cuisines across the globe will further boost the cheese powder industry demand over the forecast period.
 

Hectic life-schedules of the time-starved consumers have increased their snacking frequencies in a day. Urbanization has impacted the snacking habits to evolved drastically. Consumers now demand snacks with a better-for-you tag. Cheese snacks fit this class as these have no added sugars and are an excellent source of protein. The value-added benefits of cheese powder as an ingredient will promote market growth.
 

International food chains are rapidly expanding their centers in Asia owing to the immense demand for fast food. This has resulted in higher consumption of Italian and Mexican food which invariantly include cheese-based dips, dressings, and sauces. A major share of Chinese cheese imports is in the form of powdered and grated formats. This reflects the fact that major consumption for cheeses in China takes place though powder and grated forms in processed food.
 

In India, the major shift in the foodservice industry from unorganized to organized mirrors the rise of continental and international cuisine chains. The Quick Service Restaurants (QSR) and cafes, which serve majorly serve flavopured snacks, held a cumulative share of 20% in India, for the year 2017. The QSR and cafes segment is expected to register a CAGR of 13% and 7% respectively, for the historical timeframe 2013-2017.
 

In countries like China and India, major dairy processors are expanding their business for cheddar. Consumers in these countries have also developed a liking for cheddar flavor and have also grown in popularity over the past few years. This trend coupled with the increasing snacks business in China and India paves an opportunistic way for the growth of the cheese powder market.