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The global cellulose market was highly fragmented with the presence of multiple small & large market participants across the globe, offering identical products. Prominent industry participants are doing substantial investments in new product development to strengthen their expertise in cellulose materials and gain an edge over their competitors.
With increasing demand for eco-friendly, biodegradable and water-soluble products, many manufacturers are investing in these technologies to gain a competitive advantage. In January 2020, Daicel Corporation introduced an environmental-friendly form of cellulose acetate. The new product is expected to solve the marine plastic waste problem as it decomposes in seawater, twice as fast as conventional products.
Some of the key manufacturers of the cellulose industry are
Some of the key strategies adopted by these manufacturers are backward integration, acquisition, production capacity expansion and new product development.
The global cellulose industry size valued at USD 211.68 billion in 2019 and is poised to grow at 2.9% CAGR through 2026 owing to the rising paper production coupled with increasing adoption of cellulose fiber in the textile industry in developing economies.
The naturally sourced cellulose revenue is valued at USD 190 billion in 2019. As it is easy to process and used in numerous end-use industries like textile and packaging, the segment is expected to witness substantial growth.
The paper application is estimated to grow at over 3% CAGR through 2026 due to the growing use of cellulose in paper production as it reduces the paper
The Asia Pacific share is projected to expand at over 3% CAGR through 2026 owing to the mounting demand for printed books, clothing, pharmaceutical products, and packaging.