Car Air Purifier Market Analysis

Car Air Purifier Market Analysis

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Based on technology type, the HEPA segment held over 60% of the market share in 2022, due to providing highly efficient particle filtration that effectively captures fine dust, pollen, and airborne contaminants. This makes it particularly appealing to individuals with allergies or respiratory sensitivities, addressing a rising concern. The ability of HEPA filters to remove allergens enables a healthier in-car environment, aligning with consumer preference for comprehensive air purification solutions. As awareness grows about HEPA's effectiveness in enhancing air quality, the demand for car air purifiers featuring this technology will rise over the forecast timeline.
 

Based on distribution channel, the store-based segment recorded around 78% of the car air purifier market share in 2022, propelled by the emphasis on customer experience and expert assistance. Physical stores provide a hands-on experience, allowing consumers to interact with and evaluate air purifiers before purchase, fostering confidence. In-store personnel offer expert guidance, addressing customer queries and assisting in the selection process based on specific vehicle requirements. This personalized interaction enhances customer satisfaction, making the store-based channel a preferred option for those seeking immediate assistance and tangible product experiences.
 

Asia Pacific car air purifier market accounted for 42% of the revenue share in 2022. The advancements in car air purifiers that significantly enhance cabin air purity are driving the industry growth. Such advanced car purifiers reduce odors along with inhibiting viruses, bacteria, mold, and airborne as well as surface allergens.
 

In June 2021, BlueAir launched the Cabin P1 and P2i in-car air purifiers. According to the company, these air purifiers underwent testing, demonstrating the ability to eliminate over 99% of fine particles and motor vehicle exhaust emissions. The products were subjected to tests ensuring compliance with or surpassing global standards for air purification effectiveness.