Breastfeeding Accessories Market Size, Share, Growth – By Product, By Application – Global Forecast, 2025 – 2034

Breastfeeding Accessories Market Size

The global breastfeeding accessories market size was valued at around USD 1.4 billion in 2024 and is estimated to grow at 9% CAGR from 2025 to 2034. Breastfeeding accessories refer to a range of tools and products designed to support and assist mothers in feeding their infants breast milk. These accessories typically help facilitate breastfeeding, manage milk supply, ensure comfort, and make the process more convenient for mothers.
 

Rising awareness about the importance of breastfeeding, stimulated by numerous government and non-government initiatives, evolving hospital practices, and educational efforts to boost breastfeeding rates, is expected to fuel market growth. For instance, World Breastfeeding Week, held annually from August 1st to 7th, encourages breastfeeding to improve infant health globally, underscoring its benefits and supporting market expansion. Additionally, programs such as the Baby-friendly Hospital Initiative (BFHI), launched by WHO and UNICEF to acknowledge hospitals that prioritize breastfeeding-friendly practices, are anticipated to enhance the adoption of breastfeeding products.
 

Moreover, in developed economies, the reimbursement of breastfeeding accessories is set to drive the market's growth. Policies like Obamacare bolster this trend by ensuring insurance coverage for breastfeeding products. Take, for example, the Affordable Care Act (ACA), widely recognized as Obamacare. It encompasses two pivotal provisions for breastfeeding: Firstly, it mandates employers to allocate time and offer private spaces for women to pump. Secondly, it obligates private insurers to cover the full costs of renting lactation equipment and providing counseling. Such measures are poised to boost the uptake of breastfeeding accessories considerably.
 

Breastfeeding Accessories Market Trends

• The rising number of mothers, along with a growing proportion of single-parent families, is stimulating the adoption of breastfeeding accessories. This trend is further bolstered by a significant increase in the percentage of working women, driven by greater economic empowerment, access to education, an expanding service sector, and rising living costs.
   
• Breastfeeding accessories provide working mothers with a convenient way to ensure proper nutrition for their babies. Thus, the combination of increasing female employment and heightened awareness about breastfeeding is expected to positively impact market growth.
   
• Further, government initiatives in various countries are playing a vital role in promoting female workforce participation, which, in turn, is fueling growth in the market.
   
• For instance, the International Monetary Fund notes that Japan's female labor-force participation rate rose from 63% in 2012 to 74% in 2022. This increase is largely attributed to former stay-at-home mothers rejoining the workforce, aided by strengthened government childcare support and improved maternity leave policies.
   
• Therefore, these efforts are expected to further boost women's employment rates, subsequently driving demand for breastfeeding accessories throughout the forecast period.
   

 Breastfeeding Accessories Market Analysis

Based on product, the market is divided into breast milk bottles, breast milk storage bags, sore nipple cream, nursing pads, cleaning products, nipple shields, breast shells, and other products. The breast milk bottles segment held the largest revenue size of USD 314.1 million in 2024 and is estimated to witness significant growth during the forecast period.
 

• These bottles enable mothers to conveniently store milk at their preferred temperatures, facilitating easier feeding while at work. Moreover, the diverse capacities of these bottles offer women a variety of choices, boosting their attractiveness and propelling market growth.
   
• Additionally, heightened awareness about breastfeeding, coupled with a rising number of working mothers, is amplifying the demand for breast milk bottles, cementing their significance in the market.
   

Based on application, the breastfeeding accessories market is bifurcated into personal use and hospital grade. Hospital grade segment dominated the global market accounting for 84.6% market share in 2024.
 

• This dominance is primarily attributed to the superior quality and durability of hospital-grade breastfeeding accessories, which are designed for high-frequency use and shared environments. These products are widely favored by healthcare facilities and lactation support centers, as they offer higher suction strength, increased efficiency, and enhanced sterilization features compared to personal-use models.
   
• Hospital-grade accessories are also essential for supporting mothers facing breastfeeding challenges, such as low milk supply or latching difficulties, making them invaluable in clinical settings.
   
• Additionally, the increasing focus on breastfeeding support in hospitals and the rise in initiatives promoting breastfeeding among new mothers contribute to the substantial demand for hospital-grade breastfeeding accessories.
   

• The U.S. breastfeeding accessories market is projected to grow significantly, reaching USD 1.4 billion by 2034.
   
• The increasing participation of women in the workforce in the U.S. has led to a greater demand for breastfeeding accessories that enable mothers to continue breastfeeding while managing their careers.
   
• With more women returning to work after childbirth, there is a heightened need for convenient and effective solutions to express and store breast milk during work hours. This shift has spurred demand for products such as breast pump, hands-free pumping devices, and portable milk storage options. These accessories allow working mothers to express milk efficiently and discreetly, fitting easily into their busy, time-sensitive routines.
   
• The demand for innovative, time-saving breastfeeding solutions that support both professional and maternal roles is a key factor propelling the growth of the U.S. market.
   

The breastfeeding accessories market in UK is expected to experience significant and promising growth from 2025 to 2034.
 

• Technological innovation in breastfeeding accessories is set to contribute significantly to market growth in the UK. The development of smart breast pumps, which can connect to mobile apps, track milk production, and offer personalized suction settings, is transforming the breastfeeding experience. These time-saving, user-friendly products are gaining popularity, particularly among tech-savvy parents prioritizing convenience and efficiency in their daily routines.
   

Japan breastfeeding accessories market is anticipated to witness lucrative growth between 2025 and 2034.
 

• In Japan, there is a growing awareness of the health benefits of breastfeeding for both infants and mothers. Public health campaigns and educational programs are emphasizing the importance of breastfeeding for infant nutrition, immune support, and early childhood development. Therefore, as more Japanese families embrace breastfeeding, the demand for accessories such as breast pumps, nipple shields, and milk storage solutions is expected to rise.
   

The breastfeeding accessories market in Saudi Arabia is expected to experience significant and promising growth from 2025 to 2034.
 

• There is a noticeable cultural shift in Saudi Arabia, with a growing segment of young, urban parents becoming more receptive to modern parenting practices. This includes investing in breastfeeding accessories to facilitate the process. With rising disposable incomes and a focus on convenience and quality, many Saudi parents are opting for products that enhance the breastfeeding experience, such as electric breast pumps, nipple shields, and breast warmers.
   

Breastfeeding Accessories Market Share

The market is competitive, with a mix of established global brands and smaller, local companies. Key strategies for companies include investing in innovative breastfeeding products, such as advanced breast pumps with higher efficiency, wearable breast pump for hands-free pumping, and accessories that improve comfort, such as ergonomic nursing pillows and nipple creams. Additionally, partnerships with healthcare providers, maternity clinics, and parenting influencers play a crucial role in integrating these innovations and expanding market reach. Regulatory support and easier market access for safe and effective products help accelerate the adoption of new breastfeeding accessories, addressing the growing demand for convenient, comfortable, and effective solutions. These factors are essential in strengthening companies’ positions in the expanding market.
 

Breastfeeding Accessories Market Companies

Some of the eminent market participants operating in the breastfeeding accessories industry include:

• Acute Ideas
• Ameda
• Ardo Medical
• Artsana
• Bailey Medical
• Frank Buettner
• Hygeia Medical Group
• KaWeCo
• Koninklijke Philips
• Linco Baby Merchandise Works
• Mayborn Group
• Medela
• NUK
• Pigeon
   

Breastfeeding Accessories Industry News:

• In October 2022, Ameda introduced the Ameda Pearl, its latest Hospital Grade Breast Pump. The Pearl blends powerful hospital-grade performance with a durable, user-friendly design, offering support to mothers both in hospitals and at home. This product launch strengthened the company's product portfolio and provided a competitive advantage in the market.
   
• In August 2021, Medela AG introduced a new silicone breastmilk collector in North America, aiming to minimize milk loss for lactating women. This product launch helped strengthen Medela’s market presence in the region. Such innovative product developments provided substantial growth opportunities for the company.
   

The breastfeeding accessories market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product 

• Breast milk bottles
• Breast milk storage bags
• Sore nipple cream
• Nursing pads
• Cleaning products
• Nipple shields
• Breast shells
• Other products

Market, By Application

• Hospital grade
• Personal use 

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Thailand
  • Singapore
• Latin America 
  • Brazil
  • Mexico
• Middle East and Africa 
  • Saudi Arabia
  • South Africa