Body Shapewear Market

Body Shapewear Market Size

The global body shapewear market size was estimated at USD 4.37 billion in 2024. The market is expected to grow from USD 4.61 billion in 2025 to USD 8.91 billion in 2034 at a CAGR of 7.5%.

The global rise in fitness awareness is a primary reason driving growth of the body shapewear industry, with more people focused on health and fitness yet aiming to look good. As large numbers of the population today are focusing on a healthy and fit lifestyle, the requirement of body shapewear that goes along with the active lifestyle has also increased. Consumers want shapewear that accomplishes more than just smoothing and contouring their bodies; they want it to also offer support during exercise, so waist trainers, compression garments, and athletic shapewear are becoming hot commodities.

In turn, this led to the creation of pieces that are not just for use under exercise conditions, but are also wearable in non-exercise situations, meaning they have the ability not only to support fitness goals, but also to enhance one's physical appearance.

In addition, the increasing number of people engaging in fitness programs is further increasing the demand for post-exercise recovery and muscle support products. Compression shapewear, for example, is a well-liked option because it lifts the skin as well as enhances circulation and reduces muscle fatigue; and is the ultimate for those who keep active. But now, despite being marketed as something to wear under special occasion or everyday clothing,  the shapewear appears to be an integral aspect of a so-called fitness wardrobe.

Consumers are also motivated by a growing body positivity movement and a desire for a tighter silhouette — they want to show off their hard work in the gym and their results. Fitness consciousness, a demand for performance-enhancing products, and body contouring act as complementary factors that drive the growth of the body shapewear market, especially among fitness-aware consumers, looking to feel confident in their undergarments and gear.

Body Shapewear Market Trends

In 2023, more than 65% of hoodies and shapewear brands began to use eco-friendly materials, and part of eco-friendly products are recycled nylon, organic cotton, and bamboo. The EPA estimates that less than one-third of waste generated in the U.S. in 2023 was recycled (32% precisely, up a fraction from previous years), leading brands we talked to, like SKIMS and Hanky Panky, to take a turn toward sustainable practice.

The technology that shapes you has evolved. Some products now come with sensors that track body temperature, posture, and muscle movement. For instance, Lytess employs tiny capsules in its shapewear that contain skin-enhancing formulas that are released when they meet skin, while Under Armour sketches out shapewear for active wearers with pockets and other features. According to the U.S. Department of Commerce, sales of wearable technology increased by 15% in 2023 in a sign of growing interest.

The body-positive movement has pressured companies to provide a wider range of sizes. Gold like Spanx, Shapermint and Savage X Fenty offer sizes for every body. Savage X Fenty creates products specifically for plus-size customers, while Spanx carries size 3X. In 2023, the U.S. Census Bureau found that 42 percent of Americans considered themselves plus-size, contributing to this shift in the market.

Shapewear has become all about comfort and movement. Products range from targeted compression to breathable fabrics to materials that keep skin dry. Lululemon’s Align series and Fabletics meld shapewear benefits with exercise features. Sales of activewear increased 10% in 2023, according to the U.S. Bureau of Labor Statistics,  which speaks to the appeal of those multifunctional products.

Body Shapewear Market Analysis

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Based on product type, the body shapewear market is segmented as shaping bodysuits, shaping bra, shaping leggings, shaping briefs and panties, waist cinchers, thigh shapers, shaping camisoles, other.  In 2024, the waist cinchers segment generated a revenue of USD 1.01 billion and is expected to grow at a CAGR of around 7.7% during the forecast period.

• Waist cinchers are the top-selling product in the body shapewear market because they are designed to give a toned and contoured look. They meet the growing demand for body-slimming products by providing quick results. These garments shape the waist and smooth the midsection, helping to create an hourglass figure. Their compression targets specific areas, enhancing the body’s natural shape with little effort.
  
• Waist cinchers are versatile and can be worn daily or for special events. Many designs include adjustable straps or hook-and-eye closures, making them suitable for different body types. They are also comfortable and easy to use, as they are less restrictive than full-body shape wear. They can be worn under casual or formal clothing, adding to their appeal.
  
• With growing awareness of body positivity, waist cinchers meet the demand for shapewear that enhances natural body shapes without being too tight or uncomfortable. They are also promoted as part of fitness and weight loss trends, with claims of waist training benefits. According to the U.S. Census Bureau, the shapewear market, including waist cinchers, has seen steady growth, with a 5% annual increase in consumer spending on such products in recent years. This mix of function, comfort, and style makes waist cinchers the leading product in the body shapewear market.
  

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Based on fabric, the body shapewear market is cotton, microfiber, spandex, nylon, polyester, and mix. In 2024, the spandex segment accounted for over 47.1% and is expected to grow at the rate of 8.2% till 2034.

• The body shapewear market is being driven by the spandex segment, known as Lycra and elastane, where clothes made with these fibers are essential for holding and shaping the body due to their stretchability and recovery abilities. It is popular due to its high stretchability, comfort, and versatility. Spandex can extend five times its original size, providing high compression but remaining comfortable for wear. Thus, it makes excellent body shapewear, as it shapes the body while prompting easy movements and long horizontal wear.
  
• The lightweight, breathable fabric makes it all the more flattering by keeping the shapewear comfortable all day long. Spandex also provides a smooth, seamless appearance beneath clothing,  desirable for consumers who want shapewear to hide lines. Owing to its resilience and wear resistance, it is a popular choice among manufacturers who want customers looking for value for money, and who want products that stay at the top of their expected lifespan spectrum.
  

Based on the distribution channel, the body shapewear market is segmented as online and offline. The offline channel segment is expected to hold a major share of 53.4% in 2024.

• The offline retail segment holds the maximum body shapewear market share, and there are multiple reasons behind it, but the most significant reason is the fitness and comfort. Shapewear is a personal product, and much of the shapewear market relies on consumers trying on their products in stores to get a sense of fit and feel. There’s no substitute for touching and feeling the fabric, testing the stretch and assessing the overall fit, all of which is impossible to do online. Offline stores host the added benefit of one-on-one help, since sales associates can suggest the proper size, level of support or even type of shapewear for specific occasions. And shoppers can walk out with the product the same day, which can come in particularly handy for occasions such as weddings or parties where shapewear is needed in the moment.
  
  Trust and loyalty increasingly depend on product quality and customer service in physical stores. And they often have a wider range of sizes (including plus sizes), which could be harder to find online. In some countries, shoppers are more comfortable spending on intimate apparel at a store due to socio-cultural factors. Returns are easy to do online, though, and many consumers prefer the peace of mind that comes with exchanges of moving money, or in-person returns.
  

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• In 2024, North America dominated the body shapewear market accounting for around 31.3% of the global market share and generated around USD 1.36 billion in revenue in the same year. North America holds the largest share of the body shapewear market, with the United States being a crucial factor, as consumers here desire stylish body shapewear along with comfort. More and more popular brands such as Spanx and Skims are bringing out newer and more inclusive designs to market, dominating. Shapewear has become even more popular with the rise of celebrity endorsements and influence on marketing. Use strong e-commerce platforms in the region to enable brands to reach consumers more directly.
  
• Technological advances, including seamless designs and moisture-wicking fabrics, have made shapewear more comfortable and appeal to a wider range of customers. The growth of e-commerce facilities has also played a significant role in the expansion of the shapewear market; e-commerce sales in the United States increased by 7.8% in 2023 (source: U.S. Census Bureau). Moreover, the increasing emphasis on body acceptance and eco-friendly shapewear has bolstered North America's dominance in this behemoth market.
  
• From a high-end and luxury demand perspective, the body shapewear sector is taking a larger focus in Europe. Staples from Wacoal,  Chantelle, and Triumph textilize high-end fabrics and lasting designs. European consumers rate elegant styles and longevity high in their preference; therefore, Europe will be a major player in the luxury shapewear market. Sustainability is another big trend,  with brands utilizing environmentally friendly materials and ethical production processes.
  
• As of 2023, Eurostat states that 67% of European consumers wanted products made with sustainable materials, which has had an impact on the shapewear market. The Southern European market prefers shapewear for special occasions while Northern Europeans focus on everyday comfort. The region also continues to be aware of the latest fashion trends, which includes how shapewear can be used in both casual and formal outfits, thus driving demand for innovative products.
  
• In the Asia–Pacific (APAC) region, the body shapewear market is experiencing rapid growth due to a rising middle class and increasing disposable income in countries such as China, India, and Japan. Demand for one such category of garments includes shapewear garments, which are considered enhancing body contouring, to an extent in line with cultural factors, such as importance of appearance and body image. Shapewear is particularly popular in South Korea, where beauty standards are a major force.
  
• While body positivity has traveled a long way, increasing consumers are donning shapewear to feel good about themselves in everyday life. In the region with e-commerce quickly growing, brands are using online platforms to gain several customers with affordable prices. The shapewear market benefited from that as sales of online retail in China increased 8.6% in 2023, according to the Ministry of Commerce in China. Booming demand in cities such as Beijing and Seoul, coupled with advances in fabric technology — like skinny pant-style performance pants made with lightweight and breathable materials — is pushing that demand up.
  

Body Shapewear Market Share

• According to Market share 2023, the top 5 companies were Nike, Puma, Jockey International, SPANX LLC, Maidenform, constituting 12% - 15% of the market.
  
• Nike introduced a performance-based shapewear line within its athleisure umbrella. Nike first launched compression clothing through its “Nike Pro” line in 2021; the garments are tailored to support studio goers and athletes while not restricting their ranges of motion.
  
• Puma too has drawn on its athletic expertise to design shapewear that walks the line between performance and comfort. It's shapewear lines feature seamless, breathable fabrics that help women while exercising.
  
• In addition, product development and size inclusivity have strengthened SPANX LLC's hold in its category. (spanx on form) spanx_smooth_on_form Said Spanx Chief Brand Officer Janie Schaffer, “SpanxSmooth OnForm marries a pant with a weightless top for a modern look made for low-intensity movement and everyday wear.” SPACING DE][EDLATED In 2024, SPANX introduces SpanxSmooth OnForm, an activewear collection. The collection also features both shapewear and dropdown design elements for an active lifestyle
  

Body Shapewear Market Companies

Major players operating in the body shapewear industry are:

• Annette International
• Bali
• Belly Bandit
• Insta Slim
• Jockey
• Knix
• Maidenform
• Marena
• Miraclesuit
• Nike
• Puma
• Rago Shapewear
• Sculptures
• Shapermint
• Skims
  

Annette International specializes in higher-end, luxury shapewear, and offers both shaping briefs and waist cinchers, among other products, while paying attention to the need for customizable shapewear to fit a myriad of body types. Comfort aside, Bali is budget-friendly, providing bras, camis, and shaping tanks, plus an emphasis on inclusivity and sizes. Belly Bandit made a name for itself in the postpartum recovery space, selling belly bands and waist shapers for women following childbirth.

Insta Slim: Targets those who want an instant slim down effect with compression items such as tank tops and waist trainers Jockey is known for everyday comfort when it comes to shapewear, thanks largely to their soft fabrics and durability, while Knix takes the cake when it comes to eco-friendly materials and a dedication to body positivity and size inclusivity.

Maidenform designs shapewear that is as fashionable as it is functional, with trendy compression styles that provide the support you need, and Marena offers post-surgical compression clothing that features medical-grade designs built specifically for recovery. Miraclesuit is a high-quality shapewear brand balancing out the equation with their MiracleTuning technology to create a streamlined swimming look, especially in bathing suits. Nike and Puma offer athletic shapewear specifically for performance, with compression built for style and durability for sport

Body Shapewear Industry News

• In Jan 2025, SPANX introduced SPANXsmooth OnForm, a new activewear collection for low-impact workouts and daily wear. This ensemble pairs everything the brand is best known for when it comes to shaping technology with just enough stretching and give to work for light physical activities (think yoga, walking and stretching). While they're made for major support, smoothing and shape, SPANXsmooth OnForm is all about comfort when you go about your day (and the comfy to-and-from fitness, and more casual looks, too).
  
• In October 2024, Knix, the best-known brand for its innovative period underwear, debuted a customizable shapewear line that features leakproof fabric. It is the latest in Knix’s strategy of prioritizing comfort, utility and inclusivity. The brand's customizable options are designed to appeal to a broader range of body types and personal preferences, enabling consumers to select flattering shapewear that meets their requirements.
  
• Honeylove, which introduced LYCRA brand technologies across select shapewear and underwear styles in June 2024, this job not only fortifies the brand's mission to give women products that are both confidence boosting and comfortable, but also speaks to all women, no matter your shape or size. LYCRA technology is known for providing the ultimate in stretch, shape retention, and long-lasting fit, which all enhance a smoother, firmer feel to the shapewear.
  

The body shapewear market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

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Market, By Product Type

• Shaping bodysuits
• Shaping bra
•  shaping leggings
• Shaping briefs and panties
• Waist cinchers
• Thigh shapers
• Shaping camisoles
• Other (back support shaping skirt, etc.)

Market, By Control Type

• Smooth level
• Medium level
• High level

Market, By Control Area

• Thighs
• Hips
• Legs
• Torso
• Abdomen
• Waist
• Others   

Market, By Price Range

• Low
• Medium
• High   

Market, By Fabric

• Cotton
• Microfiber
• spandex 
• Nylon
• Polyester
• Mix

Market, By Gender

• Women
• Men

Market, By Distribution Channel

• Online
  • E-commerce website
  • Company owned website
• Offline
  • Hypermarket
  • Supermarket
  • Specialty stores  

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia