Home > Packaging > Consumer Goods Packaging > Personal Care Packaging > Beauty Supplements Packaging Market
There is a growing demand of eco-friendly and sustainable packaging. Consumers are increasingly environmentally conscious, demanding beauty supplement packaging that minimizes environmental impact. This translates to a focus on recyclable, biodegradable, and refillable options. According to credible sources, 67% of consumers are willing to pay more for sustainable packaging. For example, BioClarity uses post-consumer recycled (PCR) plastic for its supplement packaging. The PCR plastic utilizes recycled plastic waste, minimizing environmental impact. BioClarity estimates a reduction of 30% in virgin plastic usage by incorporating PCR plastic into their packaging. Furthermore, there is upward growth in personalized and interactive packaging. Manufactures these days incorporate personalized elements, QR codes with educational content, or interactive features in their packaging. For example, Hum Nutrition uses QR codes printed on their packaging that link to educational content about specific ingredients or beauty concerns. This allows them to provide consumers with relevant information beyond the label and enhance brand engagement.