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Some of the renowned beacon market players are focusing on new product developments with enhanced capabilities to target a wider set of customers. For instance, in September 2016, Estimote introduced Estimote Mirror, the world’s first video-enabled beacon. This beacon can take content from apps on mobile devices and display them on a digital screen. The companies are consistently engaging in strategic alliances with other market players to offer enhanced proximity-based solutions to their customers. For instance, in June 2016, Gimbal partnered with Health Media Network (HMN) to create the first and the largest proximity beacon network for healthcare in the U.S. Under the partnership, Gimbal’s beacon was used to deliver personalized mobile messages to audiences within Network’s nationwide office.
Some of the key players operating in the beacon technology market include
AltBeacon platform offers an open and interoperable specification for proximity beacons. It consists of more data delivery space compared to iBeacon, making it highly preferable to choose amongst various other platforms.
Growing use technology in various industry verticals, like retail, education, etc., coupled with proliferation of IoT is driving the market demand worldwide.
The education sector is expected to create substantial product demand in the upcoming years owing to increasing adoption of BYOD in classrooms, universities, schools on the grounds of quality enhancement for students.
The LAMEA market is anticipated to emerge as a major revenue pocket owing to introduction of several smart city initiatives undertaken and widespread use of BLE technology across the region.
The industry share of beacon technology is expected to grow at a CAGR of over 80% to 2024.
The market size of beacon technology was estimated at USD 170 million in 2016.