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In 2023, dominant market players, including Welspun, Trident Group, 1888 Mills, Loftex, and Grace collectively holds around 15% market share. The market is currently fragmented, with many small and medium-sized players operating alongside a few larger chains. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
Major players operating in the Bath Towel industry include:
Bath towel industry size was worth USD 11 billion in 2023 and is projected to expand at over 4.8% CAGR between 2024 and 2032 attributed to the changing consumer lifestyles and surging preference for quick-drying and lightweight towels to enhance convenience.
Cotton bath towel segment accounted for 60% revenue share in 2023 and is anticipated to record substantial growth through 2032 owing to the increasing preference for organic cotton as it appeals to environmentally conscious consumers due to its sustainable cultivation methods.
Asia Pacific held more than 40% revenue share of the bath towel market in 2023 and is estimated to expand at a notable CAGR from 2024-2032 attributed to a combination of demographic, economic, and cultural boosting the demand for bath towels.
Some of the top firms engaged in the market are Elastex Ltd., Iris Hantverk Grace, Kingshore, Looms, Nine Space, Orahome, Springs Global, SUNVIM, Trident Group, Utopia Deals, Venus Group, Welspun, Westpoint Home, and 1888 Mills.