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The trend of electric barbeque grills is driving the barbeque grill industry growth. As consumers seek convenience, cleanliness & eco-friendliness, electric grills offer hassle-free operation, quick heating, and smokeless cooking. For instance, in August 2023, Ninja's BBQ NINJA introduced a woodfire electric barbeque grill & smoker designed for summer outdoor cooking. This innovative cooking apparatus offers seven distinct cooking functions: smoking, air frying, grilling, roasting, baking, reheating, and dehydrating. This trend aligns with rising environmental awareness, attracting health-conscious and sustainability-focused consumers and contributing to the business expansion & diversification.