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The baking tools industry is witnessing several key trends, including the increased adoption of eco-friendly and sustainable products, such as silicone and bamboo-based tools. The demand for multifunctional and compact baking tools is rising, aligning with consumer preferences for convenience and storage efficiency. Technologically integrated smart baking tools, such as app-connected thermometers and mixers, are gaining popularity. Furthermore, the influence of social media and baking shows continues to drive consumer engagement, encouraging innovative designs and visually appealing products. The American Bakers Association reports that 70% of consumers are influenced by social media trends when purchasing baking tools.
The online segment captured 51.5% of the market share in 2023 and is anticipated to grow at a CAGR of 5.2% from 2024 to 2032, driven by the convenience and competitive pricing offered by e-commerce platforms.
The global market size for baking tools was valued at USD 15.3 billion in 2023 and is expected to reach USD 23.7 billion by 2032, driven by a CAGR of over 5.1% from 2024 to 2032.
Major players in the industry include Baker's Secret, Chicago Metallic, Cuisinart, Fat Daddio's, Joseph Joseph, KitchenAid, Le Creuset, Lodge, Nordic Ware, OXO, Pyrex, Rachael Ray, Tovolo, Tupperware, and Wilton.
The U.S. market was valued at USD 3.1 billion in 2023 and is projected to grow at a CAGR of 5.2% from 2024 to 2032, driven by a robust consumer base and the popularity of home baking.