Baby Apparel Market

Baby Apparel Market Size

The global baby apparel market size was valued at USD 45 Billion in 2023. The market is expected to grow from USD 46.3 billion in 2024 to USD 67.1 billion at a CAGR of 4.7%.

The primary factor driving this growth of baby apparel market is the rising birth rates and increasing disposable income. According to The World Count, around 140 million babies are born every year across the globe. That’s more than four births every second of every day. More than half of all births take place in Asia with 25 million births in India and 16 million births in China alone every year. As per the State of Babies Yearbook 2023, the United States is home to 11,034,857 babies, representing 3.3 percent of the nation’s population.

As many as 38.9 percent live in households with incomes less than twice the federal poverty line (in 2021, about $55,000 for a family of four), placing them at economic disadvantage. According to Eurostat, the statistical office of the EU, more than 4 million babies have been born in the European Union every year in the last three decades. 

Also, as more women continue to work, there has been a notable increase and adoption of dual-income households, which in turn, have higher disposable incomes. With this monumental growth, parents are now able to allocate a greater portion of their earnings on their children’s clothes. In 2024, China surpasses the US and Japan in child raising expenses. Parents spend on average $74800 on a child until the age of 17, which is 6.3 times higher than China’s GDP per capita. As a report from the US Department of Agriculture suggests, an average middle-income family spends between $12000 to $14000 dollars on their child each year. The cost of clothing in the UK increased by an average of 7.2% over the past 12 months spanning June 2022 to June 2023. This increase poses a problem for parents because children tend to outgrow their clothes and shoes at a rapid pace.

With the rapid growth in preference for eco-friendly and organic products, suppliers are facing higher expenses in sourcing and production.

This increases the cost of the final product, making it difficult for some families to afford high-end baby clothing. Infants and toddlers come in all shapes and sizes, and manufacturers can find it extremely challenging addressing every body type. This leads to a lack of choice for parents with bigger or smaller babies. In addition, the market for infant clothing is incredibly cutthroat which creates strong competition for the manufacturers to keep creating new designs that are better than the competition. This increases the cost of production and creates a barrier for new businesses to succeed against strong existing brands.

Baby Apparel Market Trends

• Similarly to countless other industries, the expectations for baby clothing have grown tremendously in terms of aesthetics and functionality. All parents nowadays take into consideration their baby’s comfort, skin, sustainability and environmental protection, which is why organic cotton and bamboo fabric has skyrocketed in popularity.
  
• Just like adults, babies can now also wear clothes that show their personality with attention-grabbing designs and colors. Most recently, it has been possible to incorporate color changing materials in children’s clothes, allowing the garments to adjust to the child’s body heat. Novel moisture-wicking materials are another leap forward in technology. Such fabrics are ideal for warmer weather because they help to draw away sweat from the skin, allowing the child to stay cool and dry at all times.
  

Baby Apparel Market Analysis

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Based on type, the market can be segmented into top wear, bottom wear, and others. In 2023, the top wear segment accounted for revenue of around USD 25 billion in the year 2023 and expected to reach USD 39 billion by 2032.

• The top wear come in a variety of styles, from short-sleeved to long-sleeved, and can be worn as an undershirt or as a standalone outfit. Top or shirts are also easy to put on and take off, making them a go-to choose for parents. From simple solid colors to graphics and slogans, there is a t-shirt for every baby's personality. They are also easy to mix and match with different bottom wear, making them a practical choice for everyday wear.
  
• On the other hand, there are various types of bottom wear for babies, ranging from shorts and pants to skirts and dresses. One of the most popular choices for baby bottom wear is pants. These soft and stretchy pants are perfect for babies as they allow for easy movement and are gentle on their delicate skin. Pants come in a variety of colors, patterns, and designs, making them a versatile choice for any outfit.
  

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Based on material, the baby apparel market is categorized into cotton, wool, nylon, others. In 2023, cotton baby apparel segment accounted for revenue of around USD 26 billion in the year 2023 and expected to reach USD 39 billion by 2032.

• Natural cotton fiber has soft texture, is breathable, and hypoallergenic, making it an ideal fit for sensitive skin of babies. Additionally, cotton is very absorbent making it great for infant's clothing because it helps in vapor absorption which keeps the infant dry and comfortable. Cotton fabric is appropriate for winter and summer because it keeps the children warm and, at the same time, comfortable. Clothes made from them have moisture absorbing properties and are always flexible.
  
• In addition to this, cotton is a flexible material that can be utilized to produce various types of baby clothes including, but not limited to, onesies, rompers, hats, and blankets. It is soft and comfortable enough to be worn by babies throughout the day, whether they are sleeping, playing, or simply being curious.
  

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U.S. dominated the baby apparel market in North America with revenue of around USD 8.5 billion in the year 2023 and expected to reach USD 12.6 billion by 2032. Furthermore, the increasing number of working mothers in the region has also been a driving force behind the growth of the market. With more women entering the workforce, there has been a rise in the demand for convenient and timesaving shopping options, leading to the popularity of online shopping. This has also led to the emergence of new players in the market, offering a variety of products at competitive prices, thus intensifying the competition in the region.

• The most recent estimate shows that in 2023, the baby apparel market revenue of the U.S. was around USD 8.5 billion, with estimates that this number will reach USD 12.6 billion by 2032. The demand for baby apparel in the U.S. is heavily influenced by birth rates and demographic shifts. The increasing number of millennial parents (who make up a significant portion of new parents) has led to a growing market for baby clothes. These parents are more likely to prioritize quality, comfort, and stylish designs when purchasing clothing for their babies.
  
• The market size is estimated at USD 2.6 billion for Germany. Germany's birth rate has been gradually rising in recent years, leading to an increase in the number of babies born each year. With more young families, there is naturally a growing demand for baby clothing. Additionally, the country has a high standard of living, and many families are willing to invest in high-quality baby apparel. Parents are typically well-informed and concerned about the welfare and comfort of their babies, which boosts the demand for well-designed, functional, and safe baby clothing.
  
• China held a market of around USD 5.3 billion in 2023. Moreover, with the rise in disposable income and a growing middle class in the region, parents are willing to spend more on high-quality and fashionable clothing for their babies. National Bureau of Statistics of China data showed, 9.02 million babies were born, resulting in a birth rate of 6.39 per thousand people in 2023. Additionally, the annual cost of raising a child to the age of 5 was around $3,833. According to the UNICEF, with the birth of 25 million children each year India accounts for nearly one fifth of the world’s annual child births.
  

Baby Apparel Market Share

• The top 7 companies in the home improvement market include Affix Apparel, Alamby Fashion, Billoomi Fashion Pvt, Bomme Studio, Ed-a-Mamma, KDTEX, Lefty Production and they collectively held a share of 11% in the market.
  
• Affix Apparel has managed to become one of the well-recognized brands in the region for its resourceful approach towards expanding the product lines. It caters to different segments of the baby apparel market like comfortable organic baby clothing and other regions. The company may not yet have a grasping hold of the share but, it is moving track to focus on brand sustainability. Their fabric and sustainable production focus gives them an edge over their competitors. Affix Apparel is enabling eco-friendly consumerism by providing ethically produced baby apparel and fulfilling the increasing consumer demand for organic clothes. Affix Apparel is in a favorable position to achieve growth as sustainability matters more to consumers, particularly in regions where there is more demand for organic products.
  
• Alamby Fashion has carved a niche in baby clothes after recently emerging as a brand. They offer a wide selection of clothing for infants, including trendy and custom-made outfits. Alamby holds a fraction of the market when compared to industry veterans, but the company is actively working towards capturing its share through designer baby clothes. The brand specializing in premium baby clothes is gaining popularity alongside their stylish and high-quality offerings and aggressive social media marketing. Alamby Fashion has adopted a single customer view strategy which is aiding its penetration into various international markets and e-commerce platforms, giving the brand an edge in the competitive world of baby clothing.
  
• Billoomi Fashion Pvt Ltd has managed to establish a significant foothold in the baby clothing category as a manufacturer and supplier of private label baby apparel for various countries. The firm has a supply chain which services a broad manufacturing and order execution capabilities and is able to cater to both small and large orders. Billoomi Fashion’s strong supplies and production services defines the company appeal for both domestic and global markets where reputation for baby clothes has developed due to high quality and low pricing. Billoomi Fashion’s attention towards the demanding global brands makes Billoomi Fashion a leader with high chances of growth.
  

Baby Apparel Industry Leaders

Major companies operating in the baby apparel industry include:

• Affix Apparel
• Alamby Fashion
• Billoomi Fashion Pvt
• Bomme Studio
• Ed-a-Mamma
• KDTEX
• Lefty Production
• Molly & Monty
• PatPat
• Ro & Ritzy
• Royal Apparel
• Seam Apparel
• Sunshinebaby
• Synerg
• TPC Textile
  

Key players involve in the market are TPC Textile AB, KDTEX.Co.Ltd., Seam Apparel, Ltd., Lefty Production Co., and Royal Apparel accounting market share of around 13-18% in 2023. With the rise of personalized products, manufacturers have started to offer customizable options for baby clothing, allowing parents to create unique and one-of-a-kind pieces for their little ones. This has not only increased customer satisfaction but has also helped manufacturers to stand out in a highly competitive market. Manufacturers have also been collaborating with popular baby brands and designers to create exclusive collections, further expanding their reach and appeal to consumers. Additionally, the e-commerce platforms has made it easier for new and smaller manufacturers to enter the market and compete with established brands. This has led to a proliferation of options for consumers, making it even more important for manufacturers to differentiate themselves and offer a unique value proposition.

Baby Apparel Industry News

• In February 2023, PatPat launched a new line of baby clothing made with sustainable cellulosic fiber, which is OEKO-TEX Standard 100 certified. The new PatPat Naia baby collection is high quality, with a low environmental impact, making it gentle on both babies’ skin and the environment.
  
• In February 2023, Ed-a-Mamma has expanded its portfolio with the launch of an infant’s wear collection targeted at the age group of 0-3 years. Ed-a-Mamma’s new collection includes t-shirts, denims, dresses with bloomers, expandable bodysuits, sleep suits, caps, booties, bibs amongst others.
  

The baby apparel market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Equipment Type, 2021– 2032

• Top Wear
  • Top/Shirts
  • Bodysuits
  • Others (Vest etc.) 
• Bottom Wear
  • Pants/Trousers
  • Leggings
  • Others (Shorts etc.)
• Others (Briefs, Tights, etc.)

Market, By Age Group, 2021 – 2032

• Newborns (0-3 months)
• Infants (3-12 months)
• Toddlers (1-3 years)

Market, By Gender, 2021 – 2032

• Boy
• Girl

Market, By Material, 2021 – 2032

• Cotton
• Wool
• Nylon
• Others (Bamboo Fabric, Polyester etc.)

Market, By Price, 2021 – 2032

• Low
• Medium
• High

Market, By Distribution Channel, 2021 – 2032

• Online
  • Company websites
  • E-commerce websites 
• Offline
  • Supermarket/Hypermarket
  • Specialty store
  • Others (Mega retail store etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA