Baby Apparel Market Size

Baby Apparel Market size was valued at USD 45 Billion in 2023 and is anticipated to register a CAGR of 4.7% between 2024 to 2032 driven by the rising birth rates and increasing disposable income.

According to The World Count, around 140 million babies are born every year across the globe. That’s more than four births every second of every day. More than half of all births take place in Asia with 25 million births in India and 16 million births in China alone every year. As per the State of Babies Yearbook 2023, the United States is home to 11,034,857 babies, representing 3.3 percent of the nation’s population.

As many as 38.9 percent live in households with incomes less than twice the federal poverty line (in 2021, about $55,000 for a family of four), placing them at economic disadvantage. According to Eurostat, the statistical office of the EU, more than 4 million babies have been born in the European Union every year in the last three decades. 

Additionally, with an increasing number of women entering the workforce, there has been a rise in dual-income households, resulting in higher disposable incomes. This has led to an increase in the purchasing power of parents, allowing them to spend more on their children's clothing. In 2024, China surpasses USA and Japan in expenses of raising a child. On average, parents spend $74,800 on a child until age 17, which is 6.3 times China's GDP per capita.

According to a US Department of Agriculture report, the average middle-income family spends between $12,000 and $14,000 on child-related expenses each year. In June 2023, the cost of clothes in the UK had risen by an average of 7.2% in the year since June 2022. This rise affects parents as children need new clothes and shoes regularly as they grow out of them so rapidly.

With the increasing demand for eco-friendly and organic materials, manufacturers are faced with higher costs of sourcing and producing these materials. This ultimately leads to higher prices for the end consumer, making it difficult for some families to afford quality baby clothing. Babies and toddlers come in all shapes and sizes, and it can be challenging for manufacturers to cater to the diverse range of body types. This often results in a lack of options for parents, especially for those with larger or smaller babies.

Furthermore, the market is highly competitive, this leads to intense pressure on manufacturers to constantly innovate and come up with new designs to stand out from the competition. This not only adds to the production costs but also makes it difficult for smaller businesses to compete with established brands.

Baby Apparel Market Trends

Parents are becoming increasingly conscious of their environmental footprint, and this trend is reflected in baby fashion. Organic and sustainable fabrics like cotton and bamboo are gaining popularity due to their eco-friendliness and softness, ensuring baby stays comfortable while making a positive impact on the environment. The latest baby apparel fashion trends embrace bold colors and eye-catching prints, making a statement and adding personality to baby's wardrobe.

Additionally, one of the standout innovations in baby apparel is temperature-regulating fabrics. These materials adjust to baby's body heat, ensuring they stay warm in the cold and cool in the heat. Another exciting development is moisture-wicking materials. These fabrics draw moisture away from the baby's skin, keeping them dry and comfortable, especially during summer or warmer climates.

Baby Apparel Market Analysis

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Based on type, the market can be segmented into top wear, bottom wear, and others. In 2023, the top wear segment accounted for revenue of around USD 25 billion in the year 2023 and expected to reach USD 39 billion by 2032. The top wear come in a variety of styles, from short-sleeved to long-sleeved, and can be worn as an undershirt or as a standalone outfit. Top or shirts are also easy to put on and take off, making them a go-to choose for parents. From simple solid colors to graphics and slogans, there is a t-shirt for every baby's personality. They are also easy to mix and match with different bottom wear, making them a practical choice for everyday wear.

On the other hand, there are various types of bottom wear for babies, ranging from shorts and pants to skirts and dresses. One of the most popular choices for baby bottom wear is pants. These soft and stretchy pants are perfect for babies as they allow for easy movement and are gentle on their delicate skin. Pants come in a variety of colors, patterns, and designs, making them a versatile choice for any outfit.

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Based on material, the baby apparel market is categorized into cotton, wool, nylon, others. In 2023, cotton baby apparel segment accounted for revenue of around USD 26 billion in the year 2023 and expected to reach USD 39 billion by 2032. The cotton natural fiber is known for its softness, breathability, and hypoallergenic properties, making it the perfect choice for delicate baby skin. Cotton is also highly absorbent, making it ideal for baby clothes as it can easily wick away moisture and keep the baby dry and comfortable. Cotton fabric is suitable for every season, and it keeps the kids warm and comfy. They possess moisture-absorbing properties and are never rigid.

Moreover, cotton is a versatile material that can be used to make a wide range of baby apparel, from onesies and rompers to hats and blankets. Its softness and comfort make it perfect for babies to wear all day, whether they are sleeping, playing, or exploring their surroundings.

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Asia Pacific dominated the baby apparel market with revenue of around USD 17 billion in 2023 and expected to reach USD 27 billion by 2032. This growth can be attributed to the combination of factors such as increasing population, rising disposable income, and changing consumer preferences. The region's large population, particularly in countries like China and India, has been a major factor in the growth of the market.

Moreover, with the rise in disposable income and a growing middle class in the region, parents are willing to spend more on high-quality and fashionable clothing for their babies. National Bureau of Statistics of China data showed, 9.02 million babies were born, resulting in a birth rate of 6.39 per thousand people in 2023. Additionally, the annual cost of raising a child to the age of 5 was around $3,833. According to the UNICEF, with the birth of 25 million children each year India accounts for nearly one fifth of the world’s annual child births.

Furthermore, the increasing number of working mothers in the region has also been a driving force behind the growth of market. With more women entering the workforce, there has been a rise in the demand for convenient and timesaving shopping options, leading to the popularity of online shopping. This has also led to the emergence of new players in the market, offering a variety of products at competitive prices, thus intensifying the competition in the region.

Baby Apparel Market Share

Key players involve in the market are TPC Textile AB, KDTEX.Co.Ltd., Seam Apparel, Ltd., Lefty Production Co., and Royal Apparel accounting market share of around 13-18% in 2023. With the rise of personalized products, manufacturers have started to offer customizable options for baby clothing, allowing parents to create unique and one-of-a-kind pieces for their little ones. This has not only increased customer satisfaction but has also helped manufacturers to stand out in a highly competitive market. Manufacturers have also been collaborating with popular baby brands and designers to create exclusive collections, further expanding their reach and appeal to consumers.

Additionally, the e-commerce platforms has made it easier for new and smaller manufacturers to enter the market and compete with established brands. This has led to a proliferation of options for consumers, making it even more important for manufacturers to differentiate themselves and offer a unique value proposition.

Baby Apparel Market Companies

Major companies operating in the baby apparel industry include:

• Affix Apparel
• Alamby Fashion, Ltd.
• Billoomi Fashion Pvt Ltd
• Bomme Studio
• Ed-a-Mamma
• KDTEX.Co.Ltd.
• Lefty Production Co.
• Molly & Monty
• PatPat
• Ro & Ritzy
• Royal Apparel
• Seam Apparel
• Sunshinebaby
• Synerg
• TPC Textile AB
  

Baby Apparel Industry News

• In February 2023, PatPat launched a new line of baby clothing made with sustainable cellulosic fiber, which is OEKO-TEX Standard 100 certified. The new PatPat Naia baby collection is high quality, with a low environmental impact, making it gentle on both babies’ skin and the environment.
  
• In February 2023, Ed-a-Mamma has expanded its portfolio with the launch of an infant’s wear collection targeted at the age group of 0-3 years. Ed-a-Mamma’s new collection includes t-shirts, denims, dresses with bloomers, expandable bodysuits, sleep suits, caps, booties, bibs amongst others.
  

The baby apparel market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, Product Type , 2021– 2032

• Top Wear
  • Top/Shirts
  • Bodysuits
  • Others (Vest etc.)
• Bottom Wear
  • Pants/Trousers
  • Leggings
  • Others (Shorts etc.)
• Others (Briefs, Tights, etc.)

Market, By Age Group, 2021 – 2032

• Newborns (0-3 months)
• Infants (3-12 months)
• Toddlers (1-3 years)

Market, By Gender, 2021 – 2032

• Boy
• Girl

Market, By Material, 2021 – 2032

• Cotton
• Wool
• Nylon
• Others (Bamboo Fabric, Polyester etc.)

Market, By Price, 2021 – 2032

• Low
• Medium
• High

Market, By Distribution Channel, 2021 – 2032

• Online
  • Company websites
  • E-commerce websites
• Offline
  • Supermarket/Hypermarket
  • Specialty store
  • Others (Mega retail store etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA