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Integration of Over-the-Air (OTA) Updates and software management practices in modern automobiles is among the prominent trends that could strengthen the automotive embedded system industry outlook through 2032. As vehicles become more connected, automakers are looking to implement more sophisticated software management practices. In March 2023, Volvo Cars announced that it would adopt agile software development practices for its autonomous driving technology. The company is also using AI to test and validate its software.
OTA updates allow manufacturers to remotely update software, fix bugs, and introduce new features to vehicles after they've been sold. This trend reduces the need for physical recalls and enables continuous improvement and customization of vehicle functionality. Effective OTA systems require robust security measures to prevent unauthorized access, making cybersecurity an integral part of this trend, thus favoring market dynamics.
The market size of automotive embedded system reached USD 29.1 billion in 2022 and is set to register 8% CAGR through 2023-2032, due to the growing consumer need for enhanced infotainment, connectivity, and in-car entertainment experiences worldwide.
The software segment recorded 70% of the market share in 2022, impelled by the high demand for advanced driver assistance systems (ADAS), automotive infotainment, connectivity, and autonomous driving.
Some of the influential automotive embedded system companies are Denso, Valeo, Mitsubishi Electric, Infineon Technologies, Continental AG, Texas Instruments, Magna International, Harman International, Toshiba, Hella KGaA Hueck & Cc, and Panasonic.
Asia-Pacific registered 35% share of the automotive embedded system industry in 2022, due to the expanding manufacturing capabilities, technological expertise, and government initiatives in the region.