Home > Food & Beverages > Artificial Sweetener Market
Artificial Sweetener Market Size
Artificial Sweetener Market size is projected to exhibit notable growth from 2024 to 2032, due to the higher demand for sugar-free products and low-calorie sugar alternatives. Artificial sweeteners are a good choice for obese and overweight individuals attempting to lose weight. According to a report by World Heart Federation, approximately 2.3 billion children and adults are living with overweight and obesity globally. This increasing prevalence of obesity will fuel the market adoption among this population.
Awareness regarding the benefits of artificial sweeteners would promote the market growth through 2032. As people become more aware of the negative effects of using conventional sugar, there will be an estimated increase in the demand for alternative sweeteners. Mounting health issues caused by lifestyle changes like heart disease and diabetes will influence the product uptake.
As per the CDC data, nearly 38.4 million people in the U.S. have diabetes, which is almost 11.6% of the country’s total population. The rising shift of food & beverage companies to low-calorie sugar substitutes from ordinary sugar to serve consumers with such health conditions will also play an ideal role for the industry growth.
Artificial Sweetener Market Trends
The rising demand for low-calorie and sugar-free food & beverage products is driving the adoption of artificial sweeteners as sugar substitutes. Of late, there has been growing focus on natural and plant-based sweeteners, such as stevia and monk fruit extracts. Significant developments in sweetener formulation and production methods are offering improved taste profiles and minimized aftertastes. Increasing prevalence of health-conscious consumers and the rise of lifestyle-related diseases are also driving the adoption of artificial sweeteners in various applications, including beverages, confectionery, and pharmaceuticals.
Artificial Sweetener Market Analysis
Based on application, the artificial sweetener industry is expected to observe substantial growth from the beverage segment up to 2032. Artificial sweeteners are frequently used in beverages, dairy products, sweets, breads, and other foods to improve flavor while also making them healthier. Regular sugar is progressively being replaced with artificial sugar substitutes in beverages, notably soft drinks. Leading beverage firms are using artificial sweeteners designed specifically for diabetic clients. This allows them to be utilized in lesser amounts while maintaining the flavor and appearance of products, resulting in considerable cost savings for beverage suppliers.
North America artificial sweetener market will expand at significant rate between 2023 and 2032, owing to the increasing consumer awareness of health issues related to excessive sugar consumption. The rising prevalence of obesity and diabetes is fueling the adoption of artificial sweeteners in food & beverage products.
As per the American Heart Association, 29.3 million people in the U.S. have diagnosed diabetes. The rollout of stringent regulations on sugar content in food & beverage formulations will also encourage manufacturers to use artificial sweeteners. The growing popularity of sugar-free and diet products among health-conscious consumers will further drive the regional market progression.
Artificial Sweetener Market Share
Top firms in the artificial sweetener industry are advancing business expansion via mergers, acquisitions, partnerships, and heightened investments in R&D. These endeavors are also geared towards expanding product ranges and solidifying a strong market foothold.
Some of the major artificial sweetener companies are:
- Ajinomoto Co. Inc
- Beijing Vitasweet Co. Ltd.
- Whole Earth Sweetener
- Madhava Sweeteners
- Ach Food Tate & Lyle PLC
- Cargill Inc.
Artificial Sweetener Industry News:
- In June 2023, Wisdom Natural Brands, a top sugar substitute brand, expanded its SweetLeaf product line with two zero-calorie sweeteners and three sugars with 50% reduced calories for offering the same taste, baking, browning, and caramelizing properties as sugar.