Air Fryer Market - By Component (Air Fryer Oven, Air Fryer Toaster Oven, Air Fryer Basket), By Device Type (Manual, Automatic), By Wattage, By End Use, By Distribution Channel, Forecast 2024 – 2032

Air Fryer Market Size

Air Fryer Market size was valued at USD 1 billion in 2023 and is anticipated to register a CAGR of 7.4% between 2024 and 2032. One of the primary drivers behind the surge in air fryer demand is the increasing consumer preference for healthier cooking methods.
 

According to the International Housewares Association, air fryers, by using significantly less oil, cater to a rising health consciousness among consumers, offering a way to achieve that sought-after crispiness without the guilt. This shift is notably accentuated by escalating obesity rates and associated health concerns, prompting a quest for appliances that trim calorie intake while preserving flavor.
 

Furthermore, the market's growth is bolstered by the time-saving allure of air fryers. In today's hustle and bustle, consumers gravitate towards kitchen gadgets that promise efficiency. The International Housewares Association reports that air fryers not only outpace traditional ovens in cooking speed but also demand less prep and cleanup, making them a go-to for busy households. Moreover, advancements in technology have birthed more versatile air fryer models, boasting an array of cooking functions, which only adds to their appeal. The surge in smart home technology adoption further fuels this trend, with select air fryer models now boasting smartphone connectivity, appealing directly to the tech-savvy demographic, thereby propelling the market.
 

Market saturation and intense competition have led to a proliferation of similar products, making it difficult for brands to differentiate themselves. As a result, profit margins are shrinking and price pressures are mounting, according to data from the Industrial Association. While consumers appreciate the health benefits and convenience of air fryers, limitations such as constrained cooking capacity often hinder wider adoption, especially among larger households. To thrive in this competitive landscape, manufacturers must continuously innovate and address these consumer pain points.
 

Air Fryer Market Trends

One prominent trend is the Smart air fryers are becoming a significant trend in the market as consumers seek greater convenience and control in their cooking. These appliances are equipped with connectivity features and app support, allowing users to monitor and adjust cooking settings remotely via their smartphones.
 

Additionally, multi-functional air fryers are gaining traction due to the increasing demand for versatile kitchen appliances. These air fryers provide additional cooking functions such as baking, grilling, and dehydrating, allowing users to prepare a variety of dishes with a single appliance, saving both time and kitchen space.
 

Air Fryer Market Analysis

Based on components, the market is segmented into air fryer oven, air fryer toaster oven air fryer basket. The air fryer oven segment dominated the market in 2023, generating a revenue exceeding USD 510.8 million, and is expected to reach USD 935.7 million by 2032. Air fryer ovens are gaining popularity due to their combination of versatility, health benefits, and convenience. These appliances offer multiple cooking functions such as air frying, baking, roasting, and toasting in one device, allowing users to prepare a wide variety of meals without needing multiple kitchen gadgets. The primary appeal lies in their ability to cook food with significantly less oil, resulting in healthier meals with a crispy texture that mimics traditional frying, thereby propelling the market.
 

Based on device type, the air fryer market is classified into manual and automatic. Manual air fryers dominated the market in 2023, with revenue exceeding USD 771.4 million, and is expected to reach USD 1.4 billion by 2032. Manual air fryer ovens are popular due to their simplicity, affordability, and reliability. These appliances offer straightforward operation with manual controls such as dials and knobs for setting time and temperature, making them easy to use for individuals of all ages, including those who may not be tech-savvy. The lack of digital components often makes manual air fryer ovens more durable and less prone to malfunctions, providing users with a long-lasting kitchen tool. Additionally, they are generally more affordable than their digital counterparts, making them accessible to a broader range of consumers.
 

North America emerged as the dominant region, generating a substantial revenue of USD 357.6 million, and is expected to reach USD 620.7 million by 2032. The growing emphasis on health and wellness has led many North Americans to seek out cooking methods that reduce fat and calorie intake, and air fryer ovens fit this need perfectly by allowing for the preparation of crispy, fried-like foods with minimal oil.
 

Additionally, the fast-paced lifestyle prevalent in North America makes the quick cooking times and convenience offered by air fryer ovens highly appealing. These appliances also cater to the trend of multifunctional kitchen gadgets, as they combine several cooking functions into one compact device, saving both counter space and the need for multiple appliances, which further grows the market.
 

North America: The U.S. dominated the North America market with revenue of around USD 284 million in 2023 and with a CAGR of 5.9% for the forecast period of 2024 to 2032. Air fryer ovens have surged in popularity in the U.S., aligning perfectly with the nation's emphasis on convenience, health, and versatility. With a rising demand for healthier meals that don't compromise on flavor, air fryer ovens have emerged as a solution, allowing Americans to savor crispy dishes with minimal oil.
 

Europe: Germany led the Europe air fryer market with revenue of around USD 63 million in 2023 and is growing at a CAGR of 5.6% for the forecast period of 2024 to 2032. Air fryer ovens are gaining popularity in Germany, driven by a trifecta of health awareness, efficiency, and culinary creativity. According to data from the German Association of the Electrical and Digital Industry (ZVEI), Germans, known for their emphasis on healthy living, are drawn to air fryer ovens as they allow for indulging in fried foods with a fraction of the oil, in line with their nutritional preferences. The swift performance of these ovens resonates with the German ethos, where time and energy efficiency are paramount. Furthermore, German consumers value versatile, top-tier appliances, and air fryer ovens fit the bill by seamlessly transitioning between air frying, baking, roasting, and more.
 

Asia Pacific: China spearheaded the Asia Pacific air fryer market with revenue of around USD 59 million in 2023 and is growing at a CAGR of 11.2% for the forecast period of 2024 to 2032. Chinese consumers are increasingly prioritizing health and convenience, propelling the surge in popularity of air fryer ovens. According to data from the China Household Electrical Appliances Association, the sales of air fryer ovens have increased by 35% in the past year.
 

With a heightened awareness of the health drawbacks linked to traditional deep-frying, more Chinese households are embracing air fryer ovens. These appliances offer a healthier cooking method, producing dishes that are both crispy and flavorful but with a fraction of the oil. Moreover, the swift and convenient nature of air fryer ovens resonates with the fast-paced routines of urban Chinese, offering a time-efficient solution for meal preparation thereby propelling the market.

Air Fryer Market Share

The air fryer industry is fragmented, with prominent players, such as Koninklijke Philips N.V., SharkNinja Operating LLC, Breville Group Limited, Stanley Black & Decker, Inc and Instant Brands Inc. holding a market share of 20-25%. These companies dominate the market due to their extensive research and development capabilities, and strong global distribution networks within the industry.
 

Air Fryer Market Companies

Major players operating in the air fryer industry include:

• Arovast Corporation
• Breville Group Limited
• Conair Corporation
• Groupe SEB
• Hamilton Beach Brands Holding Company
• Instant Brands Inc.
• Koninklijke Philips N.V.
• Ming’s Mark Inc.
• RJ Brands, Inc.
• SharkNinja Operating LLC
• Spectrum Brands Holdings, Inc.
• Stanley Black & Decker, Inc.
• StoreBound LLC
• Team International Group of America Inc.
• The Steelstone Group LLC
   

Air Fryer Industry News

• In April 2024, Philips launched Signature Series Airfryer equipped with Smart Sensing Technology. The product was launched with the endorsement of Chef Ranveer Brar, highlighting its potential to enhance home cooking by providing a user-friendly, efficient cooking solution.
• In March 2024, Breville is launched an integrated campaign to promote its new Halo Flexi Air Fryer in the UK. Designed with the latest innovation, the air fryer has 12 different ways to cook and a flexible, extra-large cooking space.
• In February 2024, SharkNinja launched the Ninja DoubleStack XL, the industry's first vertical two-basket air fryer that provides double the performance with 40% less countertop footprint.

Air fryer market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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Market, By Component

• Air Fryer Oven
• Air Fryer Toaster Oven
• Air Fryer Basket

Market, By Device Type

• Manual
• Automatic

Market, By Wattage

• Below 1200 Watt
• 1200-1500 Watt
• 1500-1800 Watt

Market, By End Use

• Residential
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA