Air Fryer Market Size - By Product Type, By Device Type, By Wattage, By End Use, By Distribution Channel, Share, Growth Forecast, 2025 - 2034

Air Fryer Market Size

The global air fryer market was estimated at USD 1.4 Bn in 2024. The market is expected to grow from USD 1.5 Bn in 2025 to USD 2.9 Bn in 2034, at a CAGR of 7.8%. The market is driven by increasing focus on health and wellness and need for convenience and time saving benefits.
 

With consumers emphasizing healthier cooking, the market for kitchen devices supporting healthier practices is increasing. This trend propels the rising popularity of air fryers, in comparison to conventional frying, which consumes much less oil. Air fryers are most attractive to consumers aiming to reduce fat and calories, providing an opportunity to enjoy crispy, tasty food with lower fat content. Therefore, key players are manufacturing their air fryers with advanced features to cater to the demand for wellness and health trend.
 

Smart connectivity, personalized cooking controls, and accurate temperature control are new technologies that drive customer satisfaction yet also position themselves in line with the increasing emphasis on well-being. The mean wattage of a standard air fryer is nearly 1425 watts. While the wattage ranges of the majority of air fryers are from 800 watts to 2175 watts. Air fryers assist in cutting 70% of fats and calories compared to conventional flyers.
 

Nearly 60% of U.S. households own an air fryer, according to Nestle’s Adam Graves. Gen Z are far more likely to purchase pre-prepared meals than any other generation (52% vs 33% of Millennials, 28% of Gen X, and 28% of Baby Boomers). 49% of Americans purchase pre-prepared meals a month, while 24% purchase them less often, and 24% never purchase pre-prepared meals. Air fryers revolutionize cooking, providing faster and easier cooking times than conventional methods. Air fryers rapidly advance air circulation technology provides hot, freshly cooked food in record time. Aside from speed, air flyers have incredible versatility. Most models perform not only in frying but also in roasting, grilling, baking, and even dehydrating. This versatility eliminates the use of various kitchen appliances, both time and space-wise.
 

Air Fryer Market Trends

• Air fryers have been gaining popularity in recent years, indicating a shifting consumer trend in moving towards convenient and healthy cooking. The popularity is opening a new consumer niche in the food industry, prompting firms to embrace and adapt to the growing desire.
   
• The increasing popularity of air fryers is creating a new space of consumption in the food and beverage industry. The trend has expanded with the entertainment sector in the form of a new TV show centred around air fryers. English celebrity chef Jamie Oliver, in partnership with the French cookware company Tefal, came out with a show titled Jamie's Air-Fryer Meals, showing simple and efficient methods to make the most of this machine.
   
• Philips has continued to innovate with its latest model, the Philips air fryer 3000 Series Dual Basket. This unit allows users to time two dishes simultaneously, ensuring they are ‘crisp, tender, and evenly cooked’ using its Rapid Air Technology.
   
• Furthermore, Gourmia announced the launch of an all-in-one air fryer, grill, panini maker, and multicooker. Versia, with its 14 one-touch cooking functions, was designed to revolutionize meal preparation for busy cooks.
   

Air Fryer Market Analysis

The market by product type is segmented into air fryer oven/toaster oven and air fryer basket. In 2024, the air fryer oven/toaster oven segment dominate the market generating revenue of USD 0.9 billion and air fryer basket segment is expected to grow at CAGR of around 8.5% during the forecast period 2025 to 2034.
 

• Air fryer ovens and toaster ovens combine a variety of cooking capabilities, including frying and baking to roasting, toasting, and even dehydrating. This multifunctionality has increased their popularity, particularly among customers who appreciate multi-functional kitchen appliances.
   
• In addition, manufacturers are adding smart features, including Wi-Fi connectivity, allowing users to operate the appliance through smartphone applications or voice commands through Alexa and Google Assistant.
   
• The dual-basket air flyer is gaining popularity. These units enable consumers to air fry two different foods at the same time, each at its own time and temperature, making them ideal for cooking entire meals or preparing food in bulk.
   
• Swiss food and beverage key player Nestle has developed a range of products specifically for the air fryer. Available in three varieties double cheddar steak, grilled chicken parmesan, and cheddar bacon tomato Nestlé's Stouffer’s brand has released the Melt-Full frozen sandwiches, made with real cheese and Italian bread.  
   

According to the end users, the air fryer market is segmented into residential and commercial. Residential made up 60% of the market in 2024, due to wide adoption of air fryers for convenience and time saving.
 

• There is a rising demand for convenience, versatility, and healthier cooking is driving the fast adoption of air fryers in residential segments. Consumers from residential segments are adopting smart air flyers in the home due to smart home trends.
   
• Key players are developing air fryers along with incorporation of smart features like Wi-Fi connectivity and smartphone app compatibility to cater this growing trend. This advance technological solution allows users to monitor and control their air flyers remotely.
   
• The need for healthy eating is fueling the surge of zero or minimal oil air fryers, thereby reducing the fat content of cooked food. Consumers from residential segments, especially busy scheduled customers, prefer the convenience and time-saving model of air fryers in cooking quick and easy meals.
   
• Recent trends in commercial air fryers segment emphasize factors like increased capacity, new cooking technologies, energy efficiency, and sophisticated control systems.    
   

According to the device type, the air fryer market is segmented into manual and automatic. Automatic air fryer made up 64% of the market in 2024, due to their ability to cook food quickly with less oil and convenience.
 

• Automatic air fryers have pre-programmed settings manufactured for different foods such as fries, chicken, and baking. These advance modes simplify cooking by adjusting temperature and time for individual meals. Most automatic air flyers have a digital display with a touchscreen, making it easy to operate them. Some of these models have additional features such as a programmable timer and automatic shut-down.
   
• Manual function air fryers specifically incorporate dials or knobs to control temperature and time settings, providing more hands-on control for the user from residential as well as commercial segments. The manual air fryer feature permits users to make finer adjustments while on the go, and it is specifically tailored for cooking time adjustments.
   

With about 80% of the North American air fryer market share and estimated USD 0.38 billion in revenue, the United States led the market in 2024. The expansion of the U.S. market is primarily driven by advancement in air fryer technology, consumer spending on smart home equipment and rising need for convenience.
 

• U.S. consumers become increasingly health-conscious and seek for healthier cooking options, this factor is directly affecting the demand for air fryers. Air fryers enable consumers to eat crispy, fried food with minimal or no oil, which suits consumers who are looking to lower their fat content without sacrificing the flavor of fried food.
   
• The U.S. air fryer market is being driven by ongoing product innovation. Companies are incorporating features such as smart connectivity, customization, increased cooking capacity, and interactive interfaces. These developments have strengthened the attractiveness of air flyers, particularly for technology-oriented consumers.  
   

Europe: Rising health and wellness trends, increasing popularity of home cooking along with product innovation and technological advancement have contributed to the European air fryer market's robust growth. European customers are increasingly adopting appliances that have interactive interface and multi-functional settings. With companies further innovating and targeting this increasing market demand, air fryers will probably be a standard appliance in the new European home. This sustained trend across the globe indicates not only the growth in technology but also an increased push towards healthier, eco-friendly lifestyles.
 

Air Fryer Market Share

• The top five companies in Black+Decker, Breville, Chefman, Ninja, Philips and they collectively hold a share of 25%-30% in the market.
   
• These companies continue to acquire and merge with others, expand facilities, and make various collaborations to increase their product offerings, access customer bases, and secure their market positions.
   
• McCain Foods joined forces with Ninja to introduce a new line of products specifically designed for air fryers, with two products being introduced first. The brand includes McCain's best-selling items, such as Deep Ridge Crinkle Fries and French Fries, which are promising to cook in less than eight minutes for ultimate crispiness. The lineup includes 14 meal options designed to provide a convenient fake away experience, including salt and pepper chicken, katsu chicken curry, kebab, steak pie, and sausages, and chips and gravy, all of which cook in less than 20 minutes.
   
• Gourmia announced the launch of an all-in-one air fryer, grill, panini maker, and multicooker. Versia, with its 14 one-touch cooking functions, was designed to revolutionize meal preparation for busy cooks.
   

Air Fryer Market Companies

Major players operating in the air fryer industry are:

• Black+Decker
• Breville
• Chefman
• Cosori 
• Cuisinart
• Dash
• Farberware
• Gourmia
• GoWISE USA
• Groupe SEB
• Hamilton Beach
• Instant Pot
• Kalorik
• Ninja
• Philips       
   

To improve the services and market share key players are constantly investing in technological activities and are also entering into partnerships to provide improved and better solutions for the customers. These investments are benefiting both companies and customers as they help develop and offer solutions as per the changing technological trends and thus the customer requirements.
 

Black+Decker announced that is has signed an agreement with Bangalore-based Indkal Technologies, a tech and innovation company, to bring a premium range of home Appliances to consumers in the country.
 

Small appliances brand Breville introduced two new air frying products, the Air Fryer Chef Plus with 12 pre-set cooking functions and the All in 1 Compact Air Fryer Oven which adds air frying, slow cooking, dehydrating and more into one appliance.
 

Air Fryer Industry News

• In March 2024, Gourmia launches the Panorama Digital Air Fryer. With revolutionary technology infused into it, the Panorama 7-Quart Digital Air Fryer features innovative bladeless fan technology, providing an unprecedented top-to-bottom view of the entire cooking process.
   
• In March 2024, Instant Brands Inc. introduced Instant Vortex Plus 6-in-1 Air Fryer, the product features six cooking modes such as air fry, roast, bake, reheat, dehydrate, and broil, with a modern design and sophisticated cooking technology.
   
• In March 2024, Breville introduced its latest Halo Flexi Air Fryer featuring a flexible new cooking area providing user with the privilege of indulging in single and dual-zone cooking. Equipped with an efficient heating system of 1800W producing temperatures of up to 240oC, the air fryer accommodates 3 hours of uninterrupted cooking to serve for the ideal full spread.
   
• In February 2024, SharkNinja introduces new XL 2-Basket Air Fryer, the first vertical two-basket air fryer in the industry that delivers double the performance with 40% less countertop space.
   
• In April 2023, Dash introduced Dash Air Fryer Oven, a high-tech multi-functional appliance that integrates air frying with convection oven functions. It features multiple cooking functions, such as air frying, baking, roasting, and broiling, with a large interior and digital controls.
   
• In January 2023, Cosori, introduced Cosori Dual Blaze 6.8-Quart Air Fryer.  This new air flyer has double heating elements for greater evenness and accuracy in cooking. It also has 12 customizable cooking functions and a bigger capacity ideal for families.
   
• In January 2023, Cuisinart introduced Digital Air Fryer Toaster Oven (TOA-70). A new generation model with a digital display offering programmable cooking modes such as air frying, baking, broiling, and roasting. It has accurate temperature adjustment and large interior space.
   

This air fryer market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Air fryer oven/toaster oven
• Air fryer basket    

Market, By Device Type

• Manual
• Automatic      

Market, By Wattage

• Below 1200 Watt
• 1200-1500 Watt
• Above 1500 Watt       

Market, By End Use

• Residential
• Commercial       

Market, By Distribution Channel  

• Online
• Offline    

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa