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Global additives market for deodorants and antiperspirants is fragmented with major players including :
Participants in additives industry for deodorants and antiperspirants application are incorporating strategies including capacity expansions, mergers & acquisitions, new product launches and partnerships & collaborations. For instance, In 2018, Givaudan acquired Expressions Parfumées, a pioneer in natural fragrance perfumes that is sold under the brand name, NACTO. This acquisition will help the company to gain a brand recognition in the market and broaden its consumer base.
In 2018, Firmenich launched its third white biotechnology perfumery ingredient, a refined & highly environmentally friendly variant of the iconic Z11, enhancing its product offerings in the market. In 2018, the company acquired Agilex Fragrances significantly increasing its market share with small- & mid-sized customers in North America. This was followed by the acquisition of Fragrance West in California making it the only fragrance company to serve the U.S. middle-market with manufacturing capabilities on both the East and West Coast.
Additives market for deodorants and antiperspirants application market is likely to surpass a mammoth of US$ 519 Bn by the end of 2025.
The overall Additives market for deodorants and antiperspirants application market acquired a revenue share of $420 in 2019.
Changing lifestyle patterns and increasing focus towards personal hygiene will boost the demand for deodorants and antiperspirants in the region. Additives market for deodorants and antiperspirants application in APAC is estimated to witness a significant CAGR of 5% through 2025.
Increasing prevalence of sweat related skin diseases is prompting the use of additives in antiperspirants. Additives market share for antiperspirants application is expected to surpass USD 125 million by 2025.
The pandemic has caused massive disruption in the supply chain and has resulted in shutdown of manufacturing plants restricting the overall industry growth.
Global Market Insights estimates deo active additives to register a CAGR of 4% through 2025.